October 2010 SCCA NEWS

Seward’s Business Community www.sewardbusiness.org

October Meeting 2010

Board of Directors
Privacy in the Workplace
Chair:
by Karen Lundquist Jim Welna
Welna II Hardware
Wednesday, October 20th, 2010 / 11:45:am – 1:00pm
Seward Redesign / 2619 E. Franklin Avenue Vice Chair:
Rick Siewert
In addition to her work as an adjunct professor at William Mitchell Col- Siewert Cabinet
lege of Law, Karen Lundquist has a unique understanding of employ-
Treasurer:
ment law as she has specific insight from her small and medium-sized Max Duckler
business clients. Topics of the meeting include employee use of social CaptionMax
media and technology, how to handle issues related to an employee’s
appearance and decisions an employee makes during free time. Suzanne Weinstein
Coastal Seafoods
Seward Co-op will provide lunch for $10. *Lunch is optional*
Jennifer Larson
To RSVP, please contact Megan: 612.435.0279 / megan@redesigninc.org Communications Design

Hans Steege
Bike Drive brings Seward closer together Dero Bike Rack
Sibley Bike Depot, 712 University Avenue Avenue
by Sally Holzapfel
Joe Buck
Buck Bros. Construction
Before the beginning of this month, The Sibley
Bike Depot (SBD) was running low on bikes. To
remedy the situation, they held a bike drive with
many supportive organizations in the Seward Monthly Meetings are held
neighborhood. on the 3rd Wednesday of
each month from 11:45
SBD and Seward Redesign partnered with - 1pm.
Seward Neighborhood Group, Welna II Hard-
ware and Seward Co-op to hold three bike drives Upcoming Dates
in the Seward neighborhood.
The Seward Co-op’s final haul on October 2 November 17
The first drive was held at Matthews Park in conjunction with SNG’s Music in the Park
event. Employees of SBD, Redesign staff, and SNG members talked with neighborhood December 15
residents, and listened to the tunes of Teshome Asseged Yimer as they waited for bikes to
pile up. January 20
BIKE DRIVE continued on page 4
SCCA Mission: to provide a forum for Seward area businesses to plan, discuss, advocate and network for mutual benefit.
Page 2 Member Updates
Campus Kitchens Project uses food as a tool for civic engagement
Augsburg College, 2211 Riverside Avenue South
by Dave Madsen
are in the process of developing a youth entrepreneurship
Those in the Seward and Cedar-Riverside area may have no- program to create healthy meals for neighborhood summer
ticed more tomatoes, carrots, and peppers in their neighbor- programs.
hoods. Residents may have also been witness to an influx
of delicious-smelling, home-cooked meals throughout their “At most colleges there is a level of idealism, opportunity,
community. This increase in satisfied stomachs and a more and excitement, but Augsburg is actually really special be-
food-conscious community can be partially attributed the cause civic engagement and service learning is such a strong
work of Brian Noy and the Campus Kitchen Project. part of the college’s identity,” Noy added. “So, there’s that
support, structure, and resources for stu-
dents on an institutional level.”
Noy’s interest in food systems came from
his upbringing on a farm as well as his
The Campus Kitchen divides its work
study of sustainable agriculture at the
into four distinct efforts which use food
University of Minnesota. At the U of M,
as a tool for civic engagement: Food to
Noy had the opportunity to engage in
Share, Food to Grow, Food to Buy, and
issues surrounding food justice and food
Food to Know. Food to Share is Noy’s
networks, rather than how to just grow
primary effort to take surplus food from
food.
the cafeteria and to distribute about
2,000 meals a month to institutions in
“From there I worked on professionally
need. A’viands Food & Services Man-
organizing farmers markets as my main
agement works closely with Noy to help
job, and then I moved onto working on
carry out this effort.
youth development,” Noy said. “And I
wanted to work in a higher education
“A’viands, or Augsburg Dining,comletely
setting, and Campus Kitchens was a per-
supports what we’re concerned about
fect fit at Augsburg College.”
with nutrition and health,” Noy added.
“The management and staff is fantastic
Campus Kitchens, according to Noy, is
in supporting us and making sure that
Photo courtesy of Augsburg College
an open and flexible system that provides
meals to the community as its core operation. In addition to we have enough food so that we can serve the community.”
feeding those in need, Campus Kitchens exists in a setting
that engages students in economic and social justice. Food to Grow is Noy’s endeavor to maintain a community
garden on Augsburg’s campus. The garden holds 100 plots
“The Campus Kitchens project uses food as a tool to make which are tended by community organizations, area church-
the connection between the campus and the neighborhood,” es, youth groups, neighbors, students, and faculty members
Noy explained. “A tool for leadership development; for ser- of the college. “So it’s a really diverse mix of people from
vice learning opportunities; and for a way to increase access different areas of life and different areas of the world,” Noy
to healthy food and the basic needs of our neighbors.” added.

When Noy was hired as the college’s Coordinator of the
Campus Kitchens project, he aspired to continue the meal
service program, expand the community garden, add to the
nutrition program, expand the places to which the program
served, and to focus his efforts on educating the neighbor-
hood’s summer youth.
Working with a Leadership Team of 8 to 12 students, the
team has superseded the expectations of the program and
Noy’s mission to run and sustain mini-farmers markets in
the Seward neighborhood and the greater West-Bank area
is an effort he calls Food to Buy. Another aspect of Noy’s
Food to Buy is serving as a Community Supported Agricul-
ture (CSA) drop off point for those who have shares in a
local farm. According to Noy, parts of the surrounding com-
munity are situated in urban environment which Noy calls
“food deserts.”
NOY continued on page 4

Wing Young Huie captures community on film
Wing Young Huie Photography & Gallery, 2525 Franklin Avenue South
by Dave Madsen
There is little argument that Minnesota’s
overt cultural identity is often limited to
images of Lutheranism, Potlucks, and
butter sculptures of dairy princesses. Wing
Young Huie, an award-winning photogra-
pher who owns a studio located on Frank-
lin Avenue, argues: “A lot of what we see
on a daily basis doesn’t really reflect who
we are. And so the perceptions of who we
are, as Minnesotans, hasn’t caught up to
reality.”
According to Huie, a Duluth native, his
identity as a person of non-European de-
cent is rarely shown in our culture’s un-
derstanding of what a Minnesotan is.
“I think there is a sense of
who ‘we’ are. It’s overt and
it’s subtle; it’s embedded in
our culture; it’s embedded
in our media; it’s embedded
in our daily conversations,”
he said. “People just seem
to accept the idea of what a
Minnesotan is. And I’m not
that. And there are hundreds
of thousands of people who
aren’t like that.”
Photo courtesy of Wing Young Huie and Public Art St. Paul
A distinguishing feature of Huie’s pho-
tography is the overwhelming sense of
authenticity which his projects convey.
Whether its an examination of Asian-
American culture in 9 Months in Amer-
ica: An Ethnocentric Tour; an honest
display of one of Minneapolis’ oldest
neighborhood in Frogtown: Photographs
and Conversations from a Neighborhood;
or an empowering investigation of indi-
viduals’ reality in Lake Street USA; Huie’s
photos aim to capture the world that is
often ignored and stigmatized by institu-
tions.
“I’ve heard people say to me, ‘Your photos
just look real,’” he explained.
SCCA NEWS Page 3
The Franklin Frolic!
On Saturday, December
4th, the Seward Civic and
Huie’s transition into the Seward neighbor-
hood came eight years ago when he decided Commerce Association
to open his own business. Huie said that he (SCCA) will be hosting the
as always lived in a studio space in which his second annual Franklin
work would often blend into his outside life. Frolic neighborhood event!
His gallery in the centrally-located, artisti-
cally-oriented Seward neighborhood serves as This is a great opportunity
a way for him “to work outside of the tradi- to draw in new patrons from
tional gallery system.” the neighborhood, strength-
en current customer rela-
Though his work has been and continues to tions and make Seward a
be displayed in art museums, Huie lights up destination for people all
when he talks about the way in which his more over the Twin Cities.
recent photography projects are presented in
a very public manner. “In a museum, every-
Please reply to Dave at
thing is art; whether you like it or not,” he
612.435.0277 or SRI@
redesigninc.org with infor-
mation about how you and
your business would like to
participate. Priority dead-
line for being included in
the brochure is Wednesday,
October 27th at 12:00 p.m.
Write an SCCA
Newsletter Article!
explained. “When you put [art] on the street, Is there a business in
it is what you think it is.” Seward that has always in-
trigued you? Interested in
Huie’s most recent work is currently on public getting to know what goes
display all along the six-mile stretch Univer- on inside other neighbor-
sity Avenue. The outdoor gallery is presented hood businesses?
by Public Art St. Paul , a program that is de-
voted to presenting artists’ work in the civic If so, you would make a
realm. According to their website, the Univer- perfect author for an SCCA
sity Project aims to “transform a major urban newsletter article!
thoroughfare in Saint Paul, Minnesota, into
a six-mile public gallery of over 400 photo- No writing skills necessary,
graphs.” just an interest in your fel-
low business owners
contact Megan: 435-0279
megan@redesigninc.org
HUIE continued on page 4
Page 4 SCCA NEWS
NOY continued from page 2
These areas, which often have high concentrations of pov-
erty, do not have affordable and immediate access to healthy
food. Instead of organizing a full farmers market, Noy said
that he worked to identify where there was a need for high-
quality food and then he collaborated with a few farmers to
directly serve those areas.
“We worked with the city to fund expanding [the markets]
to new sites. The city worked to change their policies to
support us better by making it cheaper and easier to obtain
permits,” Noy said. “We now have a network of over 20
mini-markets across the city in just a few years.”
Food to Know is the education aspect of Noy’s food-based
civic engagement project. According to Noy, this program
informs participants of the functions of a food system, as
well as how to grow and prepare healthy meals. This effort
is particularly emphasized for the neighborhood’s youth
participants during their summer vacation, but Noy reports
that he is looking towards doing more education for adults
and Augsburg students.
If anyone is interested in getting involved by delivering
meals, working in the garden, or supporting the farmers
market, please contact the organization at campuskitchen@
augsburg.edu or visit Brian Noy in the Sabo Center office
on campus.
1,600 square-foot production space
available for sublease
Imagin Studios, a design and fabrication firm of corpo-
rate exhibits, is subleasing a 1,600 square-foot produc-
tion space in their West-Seward-based property.
The potential subtenant will have access to the free use
of Imagin Studios’s docks, forklifts, office equiptment,
kitchen, and bathrooms that are maintained with the
space.
Size and price are negotiable. The rent, CAM, and utilities
package for 2009-2010 was $1,400 per month. Partial
lease of the storage/warehouse area can be discussed
as well.
For moire information, contact:
Michael Beery
(612) 379-7754
mbeery@imaginstudios.com
HUIE continued from page 2
University Avenue was built and has continued to be main-
tained by the immigrant populations of St. Paul. To illumi-
nate issues such as race, class, religion, and cultural tensions,
Huie has displayed his work on more than 70 store fronts
in this central corridor. A billboard-size screen also displays
Huie’s projected, large-scale works on a nightly basis. Neigh-
borhood residents and interested citizens recently gathered
at the projection site on September 25 for a monthly cabaret.
The final cabaret will be held on October 30 at 7:00pm and
every Wednesday evening during this month, Huie will host
a discussion session dubbed “Wednesday’s With Wing!”
Photo courtesy of Wing Young Huie and Public Art St. Paul
Visit http://www.theuniversityaveproject.com/ for more
information on the University Avenue Project and http://
www.wingyounghuie.com/about.html for more information
on Huie.
BIKE DRIVE continued from page 1
Due to the grey weather, the event only generated one bike
and one spare wheel, but both donations were greatly ap-
preciated.
The second event was held at Welna II on the crisp Fall
morning of October 1. Three adult bikes and one children’s
bike were donated.
The final bike drive was held on Saturday, October 2 at
Seward Co-op. The day started out at a chilly 45 degrees,
but as the day warmed up, so did the bike donations. Eight
more bikes were donated, for a grand total of 13.
Redesign and the Sibley Bike Depot would like to thank
Seward Neighborhood Group, Welna II Hardware and
Seward Co-op for their support.
To learn more about Sibley Bike Depot visit www.sibley-
bikedepot.org.
 SCCA NEWS Page 5

Jefferson Lines: Travel without the trouble $169,800 / 2br.

Jefferson Lines, 2100 26th Street East
by Dave Madsen
Minneapolis’s Seward neighborhood has a
reputation for hard-working families with
rich histories of serving their neighbors. Jef-
ferson Lines, a regional intercity bus com-
pany operated by the Seward-based Jefferson
Partners L.P., is certainly no exception to the
area’s tradition.
Charlie Zelle, current CEO of Jefferson
Lines, explained his plans to move forward
and the importance of the honest, family-
run principles that dictate his process: “Our
vision is to preserve and significantly expand
Jefferson Lines over the next three to five
years as the preferred independent bus com-
pany that is connected with our communi-
ties, our civic institutions and our transpor-
tation partners. Jefferson will achieve this
vision through innovation and a culture of
employee and customer trust.”
Jefferson Lines was founded in 1919; a time
when motor-coach travel was beginning
to peak. Charlie’s grandfather purchased
the company in 1925 as he was associated
with many other coach services during the
industry’s high point. Charlie’s father then
took control of the company at the end of
World War II. While Jefferson Lines grew
and was reported to be the second-largest
intercity bus company in the country in the
90s, their success was not a mere matter of
coincidence.
In 1987, Zelle left his Wall-Street invest-
ment-banking position with Merrill Lynch
to return to his birthplace of Minnesota in
hopes to revitalize his late father’s declining
real-estate and bus tour service.
After Louie Zelle’s decisions to invest in
certain less-than-profit-generating proper-
ties, Jefferson Partners L.P. was in danger
of going under. Charlie stepped in, how-
ever, and proceeded to guide his father’s
company through two years of reconstruc-
tion which involved the company filing for
Chapter 11 Bankruptcy.
“I am grateful that I ended up with a com-
pany that is providing an essential service
for so many people,” Charlie added. “Un-
like Wall Street, I can see, at an immediate
level, the care and service that helps people
in so may ways.”
Zelle has since expanded Jefferson Lines
into a nation-wide tour and charter coach
franchise that serves a total of 13 states and
one Canadian province. As of 2010, Char-
lie’s company operated about 6.5 million
service miles and carried over 600 thou-
sand passengers, which calculates to a total
of 120 million passenger miles. Jefferson
Lines directly serves more than 170 rural
and urban destinations and, due to their
connections with other carriers, they serve
over 4 thousand destinations worldwide.
According to Zelle, his fleet of 65, well-
maintained luxury coaches serve about
1,700 people of all ages each day. In addi-
tion to the drastic economic benefit which
passengers enjoy, Charlie explained that
the intercity bus industry “enjoys the low-
est carbon footprint and the highest fuel
economy based on passenger miles com-
pared to every other mode of transporta-
tion. We can take as many as 55 cars off
the road with one bus and achieve as much
as 200 miles per passenger gallon. We are
profitable at relatively low load factors, so
our service remains affordable.”
Longfellow Restoration
This 2-bedroom, 1.5-bath
home is located only a
few blocks from the River-
view Theater, Riverview
Café and Mother Earth Gar-
dens, and 7 blocks from
the Mississippi River Road.
This Minneapolis stucco bun-
galow is being restored with
a substantial investment in
energy effciency in mind.
With today’s rates, this prop-
erty is priced to beat renting.
If you are interested in view-
ing the home please contact:
Development Project Manager
Eddie Landenberger
(612) 978-3257
eddie@redesigninc.org.
For more information
including the full list of
improvements, visit:
http://minneapolis.craigslist.
org/hnp/reb/1841320231.html
Include your
business in the Mem-
ber Update
Section!
If your business has news
to share, we want to hear
about it. Let us know if
you’ve won an award, are
offering a new product or
service, moved your space,
etc. and we’ll share it here.

“I really did not plan to come back to a fami- contact Megan: 435-0279
For more information about Jefferson
ly business but, being the third generation in Lines, or to schedule your next vacation megan@redesigninc.org
it, I am very glad that I did,” Charlie said. destination, visit www.jeffersonlines.com/
Page 6 SCCA NEWS

Thank you to SCCA members who have contributed in 2010!

2nd Moon Café * A Craft Windows * Air Engineering and Supply * Allweather Roof * ArtiCulture
At Last Gourmet Foods, Inc * Augsburg College * Beaupre Aerial Equipment * Bethany Lutheran Church
Big Print * Birchwood Cafe * Blue Nile * Brownsmith Restoration * Bruce Johansen - Writer & Editor
Buck Brothers Construction * C.H.I.L.D. (Creative Hours In Learning Development) * Cake Eater Bakery
Canyons Structural, Inc. * CaptionMax * CCI Properties * Charles Levin Architects
Close Associates Architects * Coastal Seafoods * Community Connections Partnership
Crew 2: The Home Services Specialists * Cushman Motor Company * Dave’s Riverside Shell
Decisive Moment * Dero Bike Racks * DeVries Bar Grinding * DigiGraphic Photos Inc
Dr Gary Miller Chiropractic Center * Employment Action Center * Franklin Accounting Income Tax
Franklin Housing Cooperative * Garlock French Roofing * Glaciers Café * Hayat Beauty Salon
Hi Line Unique Flooring * Hiawatha Metalcraft Inc * Himalayan Restaurant * History Crafters
House Green - Energy Efficiency & Architecture * Imagin Studios * Infinite Real Estate Group
J.C. Miller & Sons Cement Contractors * Jefferson Lines * Jennifer Larson Communications Design
Jim’s Barber Shop * Kaal Home Health Care * Koyi Too Sushi * Madden Accounting & Tax Service
Midwest Lock and Safe * Mill City Builders * Minneapolis Maintenance * Minnesota Resource Center
Misco: Minneapolis Speaker Company * Movement Arts Center * Nguyen Architects * Pizza Luce IV
Posl Photography * River Realty * Seward Church * Seward Community Co-Op
Seward Market & Halal Meat * Seward Neighborhood Group * Seward Towers East * Seward Towers West
Shabelle Grocery and Meat Market * Shega Bakery * Sheldon Mains * Sierra Club North Star Chapter
Siewert Cabinet and Fixture Manufacturing * Skol Liquors * Speak To Solve * SwirlyGig Industries
The New French Bakery * Tracy’s Saloon * True Thai * Twin Cities Media Alliance
Twin City Filter Service Inc * United Noodle * Verde Strategies * Volunteers of America Education Center
Welna II Hardware * Whiskey Junction * Wood from the Hood * Woodland Stove and Fireplace
World Endeavors * Worry Free Enterprises * WW Johnson Meat Co * Zipp’s Liquors

Minneapolis, MN 55406
2619 E Franklin Avenue
Seward Civic & Commerce Association