CW WWF Ad Analysis

A much better image of this ad is here:

http://theinspirationroom.com/daily/print/2006/6/wwf_albatross.jpg

“The Future is Man Made” ad

Close-up of the text box in the corner:

How do the visual details contribute to the ad’s message about the impact of the loss of a species (or all
animals) on our world?

1. The sky is gray

2. There is no contrast between the beach and the water.

3. The man is taking a picture of a stationary bird, which only looks like it is flying.

4. All the birds on the beach are two-dimensional, flat, and stationary wooden cut-outs.

5. All the birds are painted in two colors and on one side of the wooden cut-out.

6. The bird on the stick looks somewhat like a Christian symbol (the cross)

7. The man is the only one on the beach.