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Book Looks To The Present To Predict The Future: Targeted Affordable Advertising Solutions! Advertise For As Little As
Book Looks To The Present To Predict The Future: Targeted Affordable Advertising Solutions! Advertise For As Little As
By Ashlee Betteridge more expensive” and that there will be greater po-
Woollahra’s Richard Watson can see into the larisation between the rich and poor.
future, but without the aid of a crystal ball, tarot He also believes our quality of life may decline
cards, time machines or hallucinogenics. over the next 50 years.
Instead, he analyses what is happening today “There is no one future though and it’s difficult
to come up with ideas about what life might be to make blanket statements. It depends on where
like for people and businesses a few years down you live and so many other factors,” he said.
the track. And with a soothsayer at one’s fingertips, there
Richard’s book, Future Files: A History of the is one question any newspaper reporter would
Next 50 Years, was published mid 2007 and has want to ask – does Richard think that that news-
been flying off the shelves both in Australia and papers will survive the digital revolution?
overseas. “Some people think that newspapers will die,
He will also be taking part in panel discussions but I think local physical newspapers will remain
at this month’s Sydney Writers Festival. in existance for a long while to come,” he said.
The book looks at the big questions, like wheth- That’s good news for the Village Voice.
er machines will become more intellegent than
humans or if the environmental crisis will doom Richard Watson, author of the book,
the planet. Future Files: A History of the Next
“The secret is though, that the book is really 50 Years, is taking part in panel
about now. If you look at what people are doing discussions at the Sydney Writers Festival.
overseas right now, you can get some idea about Sydney Writers Festival begins on May 19.
the changes that might happen here in five years For information or to buy tickets,
or so,” Richard said. visit www.swf.org.au.
So what will the future be like? To visit Richard’s website, go to
Richard said he believes it will be “faster and www.nowandnext.com.
All rates include full colour gloss reproduction. Rates valid till May 31st 2008. All rates are GST exclusive.
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