Beck 1

MaKayla Beck

ARH 246 - History of Graphic Design

Peter Barr

11-18-2018

Pastiche

A Pastiche is an artistic work in a style that imitates that of another artist's work, an artist,

or a period of time. The two works of art integrated into this design are Piet Zwart’s Trio Booklet

and Francesco Saroglia’s Woolmark Logo. Both works of art can be found in Cramsie’s book

“The Story Of Graphic Design,” Zwart’s work can be found on page 222 image 15.6, and

Saroglia’s work can be found on page 253 image 16.20.

Piet Zwart’s Trio Booklet was a page printed in 1931 showing a swarm of numbers and

letters in various sizes, typefaces and colors. The only colors used were black and the three

primary colors; yellow, blue and red. This piece was meant to be mainly experimental. Trio

Booklet was printed for a Dutch company called Trio, with the emphasis on the huge ‘3’ in the

bottom right corner. Notice towards the bottom left, the only letters that are composed in a

certain order is a sentence that reads “een Kleine Keuze uit onze lettercellectie” meaning “a

small sample of our collection of type.” This design was very clever, it was a creative way to

show what Zwart could do for his customers and the different colors, sizes, fonts, layering and

compositionally features he could create.

Francesco Saroglia’s Woolmark Logo is not accompanied by any typography but was

made with simple symmetry of curvilinear lines of various thicknesses from end to end.

Woolmark is a Merino wool company, their logo is to represent soft threads of spun wool and a

ball of wool associated with the product that it was representing.

 Beck 2

The pastiche that I have created is a mixture of the two art works described above. My

pastiche includes the shape and simplistic design of the Woolmark Logo as well as the diverse

sizes and primary colors of the Trio booklet page. Notice the repetition of the number 3 in the top

left as well as the use of the single sentence towards the bottom of the page saying “This is a

pastiche of Piet Zwart’s Trio Booklet page and Francesco Saraglio’s Woolmark Logo. Also

notice the design features of transparency throughout the whole piece just as shown in the Trio

Booklet page.