Airtel: A Global Indian Brand

Airtel is a name that connects India with millions of people all over the world with
millions of people in India. Today, this telecom giant is amongst the most trusted
telecommunication brands in the world. The company’s modest journey from a regional
operator limited to the city of Delhi to second largest mobile operator in the Asia
Pacific region is nothing short of inspiring.

Bharti Airtel Limited is a leading global telecommunications company with operations in 17

countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks
amongst the top 3 mobile service providers globally in terms of subscribers. In India, the
company's product offerings include 2G, 3G and 4G wireless services, mobile commerce,
fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including
national & international long distance services to carriers. In the rest of the geographies, it
offers 2G, 3G, 4G wireless services and mobile commerce. Bharti Airtel had over 372 million
customers across its operations at the end of March 2017.
Airtel India is the second largest provider of mobile telephony and second largest provider
of fixed telephony in India, and is also a provider of broadband and subscription
television services. The brand is operated by several subsidiaries of Bharti Airtel, with Bharti
Hexacom and Bharti Telemedia providing broadband fixed line services and Bharti Infratel
providing telecom passive infrastructure service such as telecom equipment and telecom
towers. Bharti Airtel Limited is part of Bharti Enterprises and is headed by Sunil Bharti
Mittal.
Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also
acts as a carrier for national and international long distance communication services. The
company has a submarine cable landing station at Chennai, with a connection to Singapore.
As of December 2017, Airtel has 290.11million subscribers with a market share of 24.7% in
the Indian telephony market. Airtel was named India's second most valuable brand in the first
ever Brandz ranking by Millward Brown and WPP plc.

History
Airtel was incorporated on July 7 th 1995. During the same year the company launched
mobile services under the brand name Bharti Infotel Ltd. Own and 42% of Indus Towers
Ltd. are the largest passive infrastructure service providers for telecom services in India.
Bharti Airtel Ltd was incorporated in the year 1995 with the name Bharti Tele-Ventures
Ltd. The company was promoted by Bharti Telecom Ltd, a company incorporated under
the laws of India. The name of the company was changed from Bharti Tele-Ventures to
Bharti Airtel Ltd with effect from April 24, 2006 in order to reflect their brand essence,
objective and the nature of their business activities 'Airtel' for the first time in Delhi and
Himachal Pradesh. During the year 1997-98, the company became the first private telecom
operator to obtain a license to provide basic telephone services in the state of Madhya
Pradesh. They incorporated Bharti BT VSAT Ltd and Bharti BT Internet Ltd during the
year. During the year 1999-2000, the company acquired JT Mobiles for providing cellular
services operator in Punjab, Karnataka and Andhra Pradesh. Also, they acquired Sky cell,
Chennai and thus, they expanded their South Indian footprint. During the year 2001-02,
they launched India One, India's first private sector national and international long
distance service. They acquired licenses for eight new circles across India. In July 2001,
the company acquired 100% equity interest in Bharti Mobile telecom Ltd. (erstwhile Spice
Cell Ltd), which provided mobile services in the Kolkata circle. During the year 2002 -03,
the company launched cellular mobile services in the circle of Mumbai, Maharashtra,
Tamil Nadu, Kerala, Madhya Pradesh, Uttar Pradesh (West), Haryana and Gujarat, fixed
line services in the circles of Tamil Nadu and Karnataka and International Long Distance
Services. They also commenced commercial operations for their submarine cable landing
station. During the year 2003-04, the company obtained the new licenses for providing the
Unified Access Services, which include telecom circles of West Bengal (including
Andaman & Nicobar and Sikkim), Bihar (including Jharkhand), Orissa, Jammu & Kashmir
and UP (East). They also acquired interest in the telecom circles of Rajasthan and North
Eastern States, through the acquisition of 67.5% equity stake in Bharti Hexacom Ltd.
During the year 2004-05, operated in Bharti Cellular Ltd. and Bharti Infotel Ltd.
subsidiaries of the company, merged with the company with effect from April 1, 2004.
Prior to merger of Bharti Cellular Ltd. with the company, Bharti Mobile Ltd circles of
Karnataka, Andhra Pradesh and Punjab merged with Bharti Cellular Ltd. The company
acquired an additional stake of 1% from Fouad M T Al Ghanim Trading & Cont Co
Kuwait one of the shareholder of Bharti Hexacom Ltd. During the year, the company and
Videsh Sanchar Nigam Ltd entered into an agreement to share the company's national long
distance network for a period of 15 years for a consideration of Rs 5,000 million. They
entered into a regional mobile services agreement with six other leading mobile operators,
namely Globe Telecom, Philippines; Maxis, Malaysia; Optus, Australia; SingTel,
Singapore; Taiwan Cellular Corporations, Taiwan and Talkomsel, Indonesia and formed a
regional alliance, namely Bridge Alliance. In April 2005, the company through their
erstwhile 100% subsidiary Bharti Infotel Ltd, which was merged with the company
acquired 100% equity stake in Bharti Broadband Ltd (formerly known as Comsat Max
Ltd) by acquiring their holding company Satcom Broadband Equipment Ltd (formerly
known as Max Infocom Ltd). Also, Satcom Broadband Equipment Ltd and Bharti
Broadband Ltd were amalgamated with the company with effect from October 1, 2005.
During the year 2005-06, the company signed a managed capacity expansion contract with
Ericsson for providing managed services and expands their GSM /GPRS network into
rural India in 15 circles. Also, they entered into an agreement with Nokia to expand their
managed GSM/ GPRS/ EDGE networks in eight circles. The company and IBM launched
Managed Services under their joint go-to-market program. During the year, Vodafone
acquired 10% economic interest in the company by way of subscription of convertible
debentures in Bharti Enterprises Ltd. Also, the company entered into strategic partnership
outsourcing agreements for their customer care call center operations with four
international BPOs - Hinduja TMT (HTMT), IBM Daksh, Mphasis and TeleTech Services.
During the year 2006-07, the company incorporated seven wholly owned subsidiaries
namely Bharti Airtel (USA) Ltd, Bharti Airtel (UK) Ltd, Bharti Airtel (Hong Kong) Ltd
and Bharti Airtel (Canada) Ltd, Bharti Infratel Ltd, Bharti Telemedia Ltd and Bharti Airtel
Lanka (Pvt.) Ltd. They received letter of offer from Telecommunications Regulatory
Commission of Sri Lanka for providing 2G and 3G mobile services in Sri Lanka. During
the year, the company entered into agreement with Microsoft to offer software and
services for the Small and Medium Business (SMB) market in India and to offer
Microsoft's latest Windows Mobile 5.0 technology to its customer. They entered into
agreement with Google to offer search services on Airtel Mobile. Also, they entered
agreement with Adani Group to connect Mundra Port and Special Economic Zone and
with IBM to deliver India's first 'Service Delivery Platform'. In July 2006, the company
launched 'Airtel Mega' Fixed Wireless Phone (FWP) services. In September 14, 2006, they
acquired 43,750 thousand shares of Bharti Hexacom Ltd for an aggregate consideration of
Rs 875,000 thousand thereby increasing their stake from 68.5% to 68.89%. In
December2006 the company announced their foray into USA with the launch of Airtel
CallHome service for Non-Resident Indians. In March 2007, they introduced BlackBerry
8800TM business phone. In April 3, 2007, Bharti Airtel 11. (Singapore) Pvt Ltd,
Singapore, was incorporated for providing Voice Interconnection, Prepaid International
Calling Services, International Private Leased Circuits and VSAT Trading. During the
year 2007-08, Bharti Airtel Services Ltd (erstwhile Bharti Comtel Ltd), the wholly owned
subsidiary of the company, sold their entire shareholding in Bharti Tele media Ltd to the
company and Bharti Enterprise Ltd in the ratio of 40% and 60%, respectively. The
company acquired 2% stake in a subsidiary of IFFCO Ltd called IFFCO Kissan Sanchar
Ltd at a consideration of Rs 50,125 thousand. Also, they invested USD 1,200 thousand
towards 1,200 thousand shares, of Bridge Mobile Pvt. Ltd, Singapore (Bridge Mobile).
During the year, the company entered into a joint venture agreement with Vodafone Essar
Ltd and Idea Cellular Ltd and formed an independent tower company namely, Indus
Towers Ltd for providing passive infrastructure services in 16 circles of India. In
September 7, 2007, the company acquired 49% of the equity in Bharti Aqua net Ltd, India
at a consideration of Rs 159,549 thousand making Bharti Aqua net Ltd a 100% subsidiary
of the company. In September 28, 2007, they acquired 100% of the equity in Network i2i
Ltd, Mauritius, at a consideration of USD 133,400 thousand. In October 1, 2007, the
company incorporated a new company namely, Bharti Airtel Holding (Singapore) Pvt. Ltd
in Singapore as an investment holding company of the company. In January 2008, the
company transferred the passive telecom infrastructure business of the company to Bharti
Infotel Ltd. During the year 2008-09, the company made their foray into media and
television by redefining home entertainment with Airtel digital TV. They launched their
virtual calling card service 'Airtel Call Home' in UK, Singapore and Canada. The service is
targeted at the huge Indian Diaspora, Non- Resident Indians ( NRIs) and Indian students in
these markets. The company launched their mobile services in Sri Lanka under the Airtel
brand. They expanded their footprint by launching their Mobile Services in Lakshadweep.
They also launched Very Sign Identity Protection (VIP) Services for their enterprise
customers in India in partnership with Verify Sign. In February 19, 2009, the company
increased their stake in Bharti Hexacom Ltd by 1.11% through acquisition of 2,780,306
equity shares for an aggregate consideration of Rs 166,818 thousand. In March 4, 2009,
the company subscribed 1,470,000 equity shares (49% stake) in Bharti Teleports Ltd for
an aggregate consideration of Rs. 14,700 thousand. In 12. October 2009, the company
launched live mobile comic service on their mobile entertainment portal, Airtel Live. In
October 23, 2009, they acquired an additional 55% equity stake in their subsidiary, Bharti
Tele media Ltd. for a consideration of Rs. 7.38 crore. Consequently, the total equity
interest of the company in Bharti Tele media Ltd increased to 95%. In January 12, 2010,
the company agreed to acquire 70% stake in Warid Telecom, Bangladesh, a wholly owned
subsidiary of the Dhabi Group. Warid Telecom is offering mobile services across all the
64 districts of Bangladesh. As of January 2010, the company had an aggregate of over 131
million customers in South Asia, including 121.7 million mobile customers in India. In
March 11, 2010, the company made their debut into Media & Entertainment with the
launch of the Airtel Digital Media Business. With this, the company is able to offer
Content Delivery Solutions for media and entertainment sector. In June 2010, the company
acquired Zain Group's mobile operations in 15 countries across Africa for an enterprise
valuation of USD 10.7 billion. With this, the company has become the first Indian brand to
go truly global with a footprint that covers over 1.8 billion people. Also, the company has
become a major Indian MNC with operations in 18 countries across Asia and Africa with a
customer base of over 180 million. During the year 2010-11, the company introduced a
completely new, fresh and vibrant brand logo and identity. Apart from India and Sri
Lanka, the brand also started to offer its services to consumers in Bangladesh making the
Company a powerhouse across South Asia. Across the seas, the Company established a
strong presence in the 16 countries across the African continent. During the year, Airtel
won the 'Most Preferred Cellular Service Provider Brand' award in the CNBC Awaaz
Consumer Awards 2010 for the 6th year in a row. The CNBC Awaaz Consumer Awards
were based on an extensive consumer survey done by Nielsen, wherein the customers rated
brands across different categories which delivered true value for money. During the year,
the company launched 3G Services in 9 of 13 circles with 3G spectrum, empowering all
3G customers to manage their data usage and avoid 'bill shock' with proactive,
personalised and timely data usage alerts coupled with introduction of easy-to-understand
intuitive tariffs with personalised data usage limits. They launched various new and
innovative products and services, such as airtel money, airtel call manager, airtel voice
blog, airtel world SIM, Live Aarti, Learn Next, IPTV, airtel broadband TV, Unified
Service 13. Management Centre (SMC), Global Data Services, airtel digital TV recorder,
MAMO (My Airtel My Offer) and i-Care directly and through its subsidiaries, which
enabled it to strengthen their leadership in an intensely competitive market. During the
year, the company launched their New Vision for India and South Asia 'By 2015, airtel
will be the most loved brand, enriching the lives of millions' inspiring and directing all
stakeholders for the next stage of growth. Also, they launched their vision for Africa 'By
2015 airtel will be the most loved brand in the daily lives of African people'. In August 27,
2010, the acquired the 100% interest in Telecom Seychelles Ltd, a telecom operator of
Seychelles, for an enterprise value of USD62 million. In September 2011, the company
choose Ericsson India, Nokia Siemens Networks and Huawei Technologies as network
partners to launch 3G Services in India. These partners will plan, design, deploy and
maintain a 3G HSPA Network in Bharti Airtel 3G license circles. In January 2011, the
company and State Bank of India (SBI) entered into a Joint Venture (JV) agreement to
make available banking services to India's un banked millions. The newly formed entity,
harnessed the power of State Bank's strengths and airtel's mobile telephony to add value to
the banking and financial services sector and empower millions of financially excluded in
the country to enhance their livelihood and quality of life. The Joint Venture become the
Business Correspondent of SBI and offer banking products and services at affordable cost
to the citizens in unbanked and other areas. In 2017, Airtel was termed as the India’s fastest
network. The mega investment on network and focus on cluster-wise network quality
helped Airtel to create a best-in-class customer experience. Ookla, the global leader in
broadband testing and web-based network diagnostic applications, has rated Airtel as
India’s fastest mobile network. Ookla’s findings are based on an analysis of millions of
internet speed tests logged on ‘modern devices’ by mobile customers across India, using
its popular Speedtest app. The results include all mobile tests, regardless of connection
technology.
Strategy
Airtel is consistently fine-tuning their strategies and strengthening their innovative core to
anticipate and lead change in the global digital landscape.

Vision
“Our vision is to enrich the lives of our customers. Our obsession is to win customers
for life by providing an exceptional experience”.- Mr Sunil Bharti Mittal

Objective
Grow market share. Hold cost.

Values
Alive, Inclusive, Respectful.

Corporate structure
AIRTEL is credited with pioneering the business strategy of outsourcing all of its business
operations except marketing, sales and finance and building the 'minutes factory' model of
low cost and high volumes. The strategy has since been adopted by several operators.
AIRTEL's equipment is provided and maintained by Ericsson and Nokia Solutions and
Networks whereas IT support is provided by IBM. The transmission towers are maintained
by subsidiaries and joint venture companies of Bharti including Bharti Infratel and Indus
Towers in India.

The organizational structure of Airtel:

Sunil Bharti Mittal
Chairman

Gopal Vittal
MD & CEO
(India and South asia)
Ajai Puri
COO, INDIA AND SE ASIA, BHARTI AIRTEL

Raj Pudipeddi
DIRECTOR-CONSUMER BUSINESS

Sarang Kanade
DIRECTOR-CUSTOMER EXPERIENCE

Ashok Ganapathy
DIRECTOR & CEO-AIRTEL BUSINESS

Ajay Chitkara
DIRECTOR & CEO - GLOBAL VOICE & DATA BUSINESS

Sunil Taldar
CEO-DIRECT-TO-HOME

Moti Gyamlani
DIRECTOR-GLOBAL SUPPLY CHAIN

Badal Bagri
CFO – INDIA & SA

Abhay Savargaonkar
CTO

B Srikanth
GLOBAL CHRO

Nilanjan Roy
GLOBAL CFO

Harmeen Mehta
GLOBAL CIO

Sameer Chugh
DIRECTOR – LEGAL

Ravi Gandhi
CHIEF REGULATORY OFFICER
Quality of Human Resource
Airtel has always been at the forefront of innovation and technological newness, and human
resources have been vital in powering such metamorphosis. Honing the human resources is
important, around which the Company has modelled one of its five GPS principles – Win
with People. As custodians of the Company’s talent, the Human Resource division believes
that upskilling, empowering and unleashing talent will trigger path-breaking achievements
and help sustain the Company’s growth trajectory and market leadership. Airtel continued to
win accolades as a good employer, including the Aon Best Employers India 2016 and
Business Today Best Companies to Work For awards. The Company’s page on LinkedIn has
been quite popular with more than 285,000 followers, who have turned out to become the
Company’s biggest brand ambassadors.

At Airtel, gender diversity is a key focus area. It partnered with other employers to conduct
joint programmes for women leaders. The Company’s unique initiatives under the ‘WE’-
Women Empowered platform were intensified, with the successful roll-out of “WE Lead”
(interactions with accomplished women leaders from industry), “WE Chitchat” (mentoring
young women) and “WE Achieve” (recognition of top women achievers).
Financial Performance

FY 2016-17 FY 2015-16
Particulars USD USD
`Millions `Millions
Millions* Millions*
Gross revenues 954,683 14,214 965,321 14,742
EBITDA before exceptional items 356,206 5,304 341,682 5,218
Interest, Depreciation & Others 267,277 3,979 234,958 3,588
before exceptional items
Profit before exceptional items 88,930 1,324 106,722 1,630
and Tax
Profit before tax 77,233 1,150 128,463 1,962
Tax expense 34,819 518 59,533 909
Profit for the year 37,998 566 60,767 928
Earnings per share (In `/USD) 9.51 0.14 15.21 0.23

India’s macro fundamentals continued to remain stable during the year, reinforced by
concerted policy efforts by the Government. Measures to control food prices and judicious
use of monetary policy levers by the RBI kept inflation low throughout FY 2016-17. The
country continued to be one of the world’s fastest growing economy, registering 7.1% growth
in FY 2016-17. After two years of drought, the monsoon was encouraging during the year,
significantly improving agricultural prospects. Lower food prices helped bring headline CPI
inflation down to an average of 4.5% in FY 2016-17. This, along with the implementation of
the 7th Pay Commission, strengthened rural and urban domestic demand. The Government of
India also initiated a seminal economic reform (demonetisation) to reduce the cash intensity
in the economy; and to drive formalisation and digitisation across all sectors. Despite
temporary hardships (which marginally impacted growth), demonetisation holds potential for
long-term benefits by paving the way towards a larger and a cleaner GDP, driven by digital
channels. The passage of the Constitutional Amendment for paving the way for GST
implementation was another landmark policy initiative, which the Government undertook. On
the external front, current account deficit remained within comfortable limits. Inflation eased
as well, paving the way for 50 bps reduction in interest rates.

Future Outlook
India’s growth momentum is likely to accelerate in the second half of FY 2018, with
continued focus on infrastructure creation and manufacturing, and trickle-down impact of
past policy reforms. In addition, long-term economic growth will be driven by major factors:
low interest rates; benign inflation; favourable demographics (half of the population is below
the age of 35); and greater focus on formalisation and digitisation of the economy.

Mobile networks

3G
On 18 May 2010, the 3G spectrum auction was completed and Airtel paid the Government of
India ₹122.95 billion (US$1.9 billion) for spectrum in 13 circles, the most amount spent by
an operator in that auction. Airtel won 3G licences in 13 telecom circles of
India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh
(West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu &
Kashmir. Airtel also operates 3G services in Maharashtra & Goa and Kolkata circles through
an agreement with Vodafone and in Gujarat and Punjab through an agreement with Idea. This
gives Airtel a 3G presence in all 22 out of 22 circles in India. Airtel is fined by DoT
3.50 billion for not stopping offering 3G Services through Roaming Pacts outside its
Licensed Zones in Seven Circles.

Airtel 3G services are available in 200 cities through its network and in 500 cities through
intra-circle roaming arrangements with other operators. Airtel had about 5.4 million 3G
customers of which 4 million are 3G data customers as of September 2012. Airtel has 3G
licence in all 22 circles.[16]

4G
On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in
India ended. Airtel paid ₹33.1436 billion (US$510 million) for spectrum in 4
circles: Maharashtraand Goa, Karnataka, Punjab and Kolkata. On 10 April 2012, Airtel
launched 4G services through dongles and modems using TD-LTE technology in Kolkata,
becoming the first company in India to offer 4G services.

Airtel launched 4G services on mobile from February 2014. The first city to get the service
was Bangalore. Airtel has started their 4G services in Karnal and Yamunanagar in Haryana
on 16 June 2015. Airtel 4G trials has been started in Delhi from 18 June 2015. Airtel had
1,20,000 4G subscribers as of May 2014.

As of March 2016, Airtel provides 4G coverage in 350 cities in 15 circles. Airtel extended its
4G network to 15 km off India's coastline, following a request by the Indian Navy.

VoLTE
On 3 November 2016, Airtel had awarded a ₹402 crore (US$60 million) contract to Nokia to
implement Voice over Long-Term Evolution (VoLTE) technology on the operator's network
nationwide. Airtel subscribers can place VoLTE calls in areas covered by LTE. If LTE is not
available in the area, the call will fall back to 3G or 2G. Airtel launched VoLTE services in
early 2017.

Project Leap (Open Network)

In another industry first initiative, Airtel has opened up its entire mobile network information
to its customers through an interactive online interface. The new interface displays Airtel’s
mobile network coverage/signal strength across India in addition to network site deployment
status. Using a simple colour scheme, the interface allows customers to check if the Airtel
mobile network in an area is excellent, good, moderate or non-existent, along with the status
of corresponding sites serving the area - existing, required, being upgraded or forcibly shut
down. The interface uses geospatial tools and other technologies for accurate reporting of
network coverage. The new interface is available on www.airtel.in/opennetwork and
myAirtel app ,also allows customers to report their network related issues in an easy fashion.

Airtel initiated a project named Project Leap. The Rs 60,000 Crore network transformation
project that span over the next three years aimed to drastically improve the network quality
and eventually cutting down the call drop issue and to offer unmatched voice and data
experience to its customers. To bring transparency in its work, the company has launched a
special micro-website that shows the real-time progress of its network expansion along with
the coverage of voice and high-speed broadband services.
 NETWORK

Radio frequency summary

Airtel India owns spectrum in 900 MHz, 1800 MHz, 2100 MHz and 2300 MHz bands across
the country. The Company’s robust spectrum base enables it to continue leading India’s data
revolution. The Company through its continuous and strategic acquisition of spectrum
remains fully committed to the Government’s Digital India Mission. It has continued to
invest towards making high-speed and affordable data services available to customers in
every corner of the country.

1800 MHz Band 2100 MHz Band 2300 MHz Band

Service Area
(Paired) (Paired) (Unpaired)
Andhra Pradesh - - 10.00
Assam 3.80 - 10.00
Bihar - 5.00 10.00
Delhi - 5.00 10.00
Gujarat - - 10.00
Haryana 1.60 - -
Himachal Pradesh - - 10.00
Jammu & Kashmir 2.40 5.00 -
Karnataka - - 10.00
Kerala - 5.00 -
Kolkata 2.00 - 10.00
Maharashtra 5.00 - -
Mumbai - - 10.00
North East 1.40 - 10.00
Odisha - - 10.00
Punjab 0.80 - -
Rajasthan 1.80 5.00 -
Tamil Nadu - - 10.00
West Bengal - - 10.00

Total Spectrum 18.80 25.00 130.00

Upfront Payment 12,887 27,699 35,084

(`Mn)*
Balance Amount 11,081 20,701 34,984
(` Mn)

Total Cost (` Mn) 23,968 48,400 70,068

Subscriber Base
The Airtel wireless subscriber base according to Telecom Regulatory Authority of India
(TRAI) as of December 2017 was:

2016 2017

Andhra Pradesh: 27233943 27184997

Assam 6729592 6766210

Bihar 31355658 31181437

Delhi 12572987 12877050

Gujarat 9714317 9652110

Haryana 3909911 3943506

Himachal Pradesh 3315025 3361346

J&K 4061763 4084556

Karnataka 24098251 24251336

Kerala 4819002 4799436

Kolkata 5549403 5606347

Madhya Pradesh 14950434 15039063

Maharashtra 14761254 14700063

Mumbai 7518985 7659322

North East 4378457 4426986

Orissa 11973807 11949613

Punjab 9816723 9767310

Rajasthan 21666642 21710763

Tamil Nadu ( Chennai) 19853584 19899546

U.P.(E) 25208908 25210561

U.P.(W) 9140527 9121232

West Bengal 16907331 16920289

Total 289536504 290113079

Net Addition 576575

Rural Subscribers 147591060 147893436

As of December 2017, Airtel has 290.11million subscribers with a market share of 24.7% in
the Indian telephony market.

Social Responsibility
Empowering disadvantaged sections of society through innovative interventions in the realm
of education, employment generation, sanitation, along with healthcare and disaster
management are the main measures taken care of by Airtel.

Bharti Foundation
As the philanthropic arm of Bharti Enterprises, Bharti Foundation was set up in 2000 with the
vision “to help underprivileged children and young people of our country realise their
potential”. The Foundation offers access to quality education to the marginalised sections of
society across rural India. The Foundation implements and supports programs in the spheres
of primary, elementary and senior secondary education through its Satya Bharti School
Program as well as through Government School interventions under its Satya Bharti Quality
Support Program and Satya Bharti Learning Centres Program. It also has higher education
programs in partnership with institutions like Indian Institute of Technology (IIT) – Delhi &
Mumbai, Indian School of Business – Mohali, Boston University, University of Cambridge –
UK, Newcastle University – UK etc. Through ‘Satya Bharti Abhiyan’, its rural saniation
initiative, the Foundation has completed the provision of individual household toilets in rural
Ludhiana. A number of programmes are implemented under the foundation:

Satya Bharti School Programme

Satya Bharti Quality Support Programme

Satya Bharti Learning Centre Programme

Satya Bharti Abhiyan

Nyaya Bharti

P7 Programme
Airtel business model promotes tower sharing which helps bring down the carbon footprint
for telecom networks and works towards a sustainable economy. Green Towers P7 program
based on 7 innovative ideas aimed at minimising dependency on diesel and thereby, carbon
footprint reduction. This program promotes

(a) improving energy efficiency of tower infrastructure equipments,

(b) use of renewable energy resources, and

(c) reduction of equipment load on tower infrastructure equipments.

As part of the Green Towers P7 program, Bharti Infratel has commissioned:

Over 1,200 solar powered towers

Variable speed DC powered DG sets

Integrated Power Management Systems (IPMS), and

Free Cooling Units (FCU)

Green towers eliminating use of DG sets

Energy conservation
The company has installed solar hot water generator at its main campus in Gurgaon for
fulfilling the hot water requirement in the cafeteria. Majority of its facilities across NCR
region are now equipped with LES (lighting energy savers) which have reduced energy
consumption in the lighting system to the tune of 10–25%.

 Alternative energy sources such as solar energy used at 1050 sites saving 6.9 million
litres of diesel and approximately ₹280 million (US$4.3 million).[95]
 Energy efficiency measures such as Integrated Power Management Systems and variable
speed DC generators have resulted in reduction in the rate of diesel consumption by 1.2
million liters, leading to savings of ₹47 million (US$720,000) across 900 sites.[95]
 Demand side management like free cooling units instead of air conditioners has been
implemented across 3400+ sites, saving consumption of 4.1 million liters of diesel.

ACHIEVEMENTS
1- First operator to revolutionaries the concept of retailing with the inauguration of
Airtel Connect (exclusive showrooms) in 1995.
2- First to introduce push button phone in India.
3- First to expand it network with the installation for second mobile switching center in
April, 1997 and the first to introduce the Intelligent Network Platform First to provide
Roaming to its subscribers by forming anassociationcalledWorld1Network.
4- First to provide roaming facility in USA. Enjoy the mobile roaming across 38 partner
networks & above 700 cities Moreover roam across international destinations in 119
countries.
5- Bharti announces agreement with Vodafone marking the entry of the world’s largest
Telecom operator into India
6- Bharti enterprises and AXA Asia Pacific Holdings Limited announce Partnership for
a life insurance joint venture in India.
7- Airtel launches future factory- centres of innovation to incubate Pioneering Mobile
Applications.
8- 16 states, 600 million people. Only India's leading.
9- It is also the first company to export its products to the USA.