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The State of e Wallets and Digital Payments in India 2018
The State of e Wallets and Digital Payments in India 2018
research
Executive Summary
The e-wallet market had witnessed rapid growth over the
last one year. e-wallet usage is addictive, about 4/5th of the
monthly users, use them weekly. Usage is driven by ease of
use, discounts, and sheer ubiquity of the e-wallets. Mobile
bill payment and online shopping are the biggest spend
categories for e-wallets. People spend INR 4,286 per month
on an average through their e-wallets.
09% BHIM
80%
Once a week
33%
Daily
23% 19%
Ease of use Discount
19% 13%
Ability to pay everywhere Safety
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ai
jk
Mobile bill payment was
#1 across most other Indian
cities - Ahmedabad, Indore,
Jaipur, Kolkata, Lucknow,
lrn
Ranchi, NCR
// e-wallets account for 48% of total digital spends. The
average user spends INR 4,286 per month through e-wallets
and INR 9,583 through e-wallets and other digital payment
methods. Average spend of men at INR 5,286 per month was
nearly 1.7 times of women at INR 3,200 per month.
4,286 9,583
e-wallets Only e-wallets + Other Digital
Methods
5,286 3,200
Men Women
// Towns like Kolkata, Ahmedabad, Lucknow and Ranchi,
which have traditionally been low digital spenders, have
increased their digital spends after the introduction of e-wallets.
Nimish Vohra
SVP, Principal Analyst
https://www.linkedin.com/in/nimishvohra
https://twitter.com/VohraNimish
Kingshuk Hazra
Adivisor
https://www.linkedin.com/in/kingshuk/
https://twitter.com/kingshukhazra
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