APPLICATION FOR BROADCASTING AUTHORIZATION

Business Plan

I. Organizational structure (including educational and technical background as well as

experience of key personnel)
II. Capital investment: this should include – equipment categories; equipment prices; equipment
suppliers; and capital investment summary
III. Revenue forecasts
IV. Operating expenses
V. Financial plan to include – equity, suppliers credit (if any), bank loan (if any)
VI. Forecasted financial statements, to include – Income statement, balance sheet, cash flow
statement
VII. Statement on how the company is going to be financed during the first ninety (90) days of its
operations
VIII. Market plan
a. Business idea and choice of technology
b. Market analysis
c. Roll-out plan and coverage criteria
d. Market: this should include market goals, target groups etc
IX. Programming philosophy
X. Any other information that is relevant to demonstrate the viability of the project