Age * Type_of_shoes Crosstabulation

Type_of_shoes

a. Formal b. Causal c. Sports d. Any other Total

Age a. Below 20 Count 5 5 5 1 16

% within Age 31.3% 31.3% 31.3% 6.3% 100.0%

b. 21-26 Count 14 13 15 2 44

% within Age 31.8% 29.5% 34.1% 4.5% 100.0%

c. 27-32 Count 8 8 8 1 25

% within Age 32.0% 32.0% 32.0% 4.0% 100.0%

d. 33-40 Count 4 6 2 2 14

% within Age 28.6% 42.9% 14.3% 14.3% 100.0%

Total Count 31 32 30 6 99

% within Age 31.3% 32.3% 30.3% 6.1% 100.0%

Age * Preffered_brand Crosstabulation

Preffered_brand

a. Apex b. Nike c. Bata d. Addidas e. Other Total

Age a. Below 20 Count 4 4 3 3 2 16

% within Age 25.0% 25.0% 18.8% 18.8% 12.5% 100.0%

b. 21-26 Count 9 11 8 8 8 44

% within Age 20.5% 25.0% 18.2% 18.2% 18.2% 100.0%

c. 27-32 Count 3 6 4 6 6 25

% within Age 12.0% 24.0% 16.0% 24.0% 24.0% 100.0%

d. 33-40 Count 4 5 0 4 1 14
% within Age 28.6% 35.7% .0% 28.6% 7.1% 100.0%
Total Count 20 26 15 21 17 99

% within Age 20.2% 26.3% 15.2% 21.2% 17.2% 100.0%

Educational_level * Type_of_shoes Crosstabulation

Type_of_shoes

a. Formal b. Causal c. Sports d. Any other Total

Educational_level a. Undergraduate Count 14 13 15 2 44
 % within Educational_level 31.8% 29.5% 34.1% 4.5% 100.0%

b. Post gradiate Count 2 4 1 2 9

% within Educational_level 22.2% 44.4% 11.1% 22.2% 100.0%

c. Other Count 8 8 8 1 25

% within Educational_level 32.0% 32.0% 32.0% 4.0% 100.0%

4 Count 7 7 6 1 21

% within Educational_level 33.3% 33.3% 28.6% 4.8% 100.0%

Total Count 31 32 30 6 99

% within Educational_level 31.3% 32.3% 30.3% 6.1% 100.0%

Educational_level * Preffered_brand Crosstabulation

Preffered_brand

a. Apex b. Nike c. Bata d. Addidas e. Other Total

Educational_level a. Undergraduate Count 9 11 8 8 8 44

% within Educational_level 20.5% 25.0% 18.2% 18.2% 18.2% 100.0%

b. Post gradiate Count 3 3 0 3 0 9

% within Educational_level 33.3% 33.3% .0% 33.3% .0% 100.0%

c. Other Count 3 6 4 6 6 25

% within Educational_level 12.0% 24.0% 16.0% 24.0% 24.0% 100.0%

4 Count 5 6 3 4 3 21

% within Educational_level 23.8% 28.6% 14.3% 19.0% 14.3% 100.0%

Total Count 20 26 15 21 17 99

% within Educational_level 20.2% 26.3% 15.2% 21.2% 17.2% 100.0%

Family_type * Type_of_shoes Crosstabulation

Type_of_shoes

a. Formal b. Causal c. Sports d. Any other Total

Family_type a. Nuclear Count 18 16 14 4 52

% within Family_type 34.6% 30.8% 26.9% 7.7% 100.0%

b. Joint Count 13 16 16 2 47

% within Family_type 27.7% 34.0% 34.0% 4.3% 100.0%

Total Count 31 32 30 6 99
% within Family_type 31.3% 32.3% 30.3% 6.1% 100.0%
 Family_type * Preffered_brand Crosstabulation

Preffered_brand

a. Apex b. Nike c. Bata d. Addidas e. Other Total

Family_type a. Nuclear Count 13 14 5 12 8 52

% within Family_type 25.0% 26.9% 9.6% 23.1% 15.4% 100.0%

b. Joint Count 7 12 10 9 9 47

% within Family_type 14.9% 25.5% 21.3% 19.1% 19.1% 100.0%

Total Count 20 26 15 21 17 99

% within Family_type 20.2% 26.3% 15.2% 21.2% 17.2% 100.0%

Marital_status * Type_of_shoes Crosstabulation

Type_of_shoes

a. Formal b. Causal c. Sports d. Any other Total

Marital_status a. Unmarried Count 12 12 14 2 40

% within Marital_status 30.0% 30.0% 35.0% 5.0% 100.0%

b. married Count 19 20 16 4 59

% within Marital_status 32.2% 33.9% 27.1% 6.8% 100.0%

Total Count 31 32 30 6 99

% within Marital_status 31.3% 32.3% 30.3% 6.1% 100.0%

Marital_status * Preffered_brand Crosstabulation

Preffered_brand

a. Apex b. Nike c. Bata d. Addidas e. Other Total

Marital_status a. Unmarried Count 8 12 5 9 6 40

% within Marital_status 20.0% 30.0% 12.5% 22.5% 15.0% 100.0%

b. married Count 12 14 10 12 11 59

% within Marital_status 20.3% 23.7% 16.9% 20.3% 18.6% 100.0%

Total Count 20 26 15 21 17 99

% within Marital_status 20.2% 26.3% 15.2% 21.2% 17.2% 100.0%

 Monthly_Income * Type_of_shoes Crosstabulation

Type_of_shoes

a. Formal b. Causal c. Sports d. Any other Total

Monthly_Income a. Below 10000 Count 16 14 13 4 47

% within Monthly_Income 34.0% 29.8% 27.7% 8.5% 100.0%

b. 10000-15000 Count 8 8 10 0 26

% within Monthly_Income 30.8% 30.8% 38.5% .0% 100.0%

c. 150000-20000 Count 5 7 5 1 18

% within Monthly_Income 27.8% 38.9% 27.8% 5.6% 100.0%

d. Above 20000 Count 2 3 2 1 8

% within Monthly_Income 25.0% 37.5% 25.0% 12.5% 100.0%

Total Count 31 32 30 6 99

% within Monthly_Income 31.3% 32.3% 30.3% 6.1% 100.0%

Monthly_Income * Preffered_brand Crosstabulation

Preffered_brand

a. Apex b. Nike c. Bata d. Addidas e. Other Total

Monthly_Income a. Below 10000 Count 11 10 8 6 12 47

% within Monthly_Income 23.4% 21.3% 17.0% 12.8% 25.5% 100.0%

b. 10000-15000 Count 5 6 4 8 3 26

% within Monthly_Income 19.2% 23.1% 15.4% 30.8% 11.5% 100.0%

c. 150000-20000 Count 3 5 2 6 2 18

% within Monthly_Income 16.7% 27.8% 11.1% 33.3% 11.1% 100.0%

d. Above 20000 Count 1 5 1 1 0 8

% within Monthly_Income 12.5% 62.5% 12.5% 12.5% .0% 100.0%

Total Count 20 26 15 21 17 99

% within Monthly_Income 20.2% 26.3% 15.2% 21.2% 17.2% 100.0%

Ways_of_getting_aware_about_shoe_brands

Cumulative
Frequency Percent Valid Percent Percent

Valid a. Ads 20 20.2 20.2 20.2

b. Friends 30 30.3 30.3 50.5

c. Sales promotion 17 17.2 17.2 67.7

 d. exclusive Showroom 18 18.2 18.2 85.9

e. Other 14 14.1 14.1 100.0

Total 99 100.0 100.0

Preferred_places_to_purchase_branded_shoes

Cumulative
Frequency Percent Valid Percent Percent

Valid a. Departmental 30 30.3 30.3 30.3

b. Exclusive 36 36.4 36.4 66.7

c. ordinary Showroom 20 20.2 20.2 86.9

d. Any shop 13 13.1 13.1 100.0

Total 99 100.0 100.0

Does_advertisement_affect_the_purchasing_decisions

Cumulative
Frequency Percent Valid Percent Percent

Valid a. yes 63 63.6 63.6 63.6

b. No 36 36.4 36.4 100.0

Total 99 100.0 100.0

How_often_do_you_buy_branded_shoes

Cumulative
Frequency Percent Valid Percent Percent

Valid a. Once a year 35 35.4 35.4 35.4

b. twice 30 30.3 30.3 65.7

c. Thrice 21 21.2 21.2 86.9

d. Seasobility 8 8.1 8.1 94.9

e. Occassional 5 5.1 5.1 100.0

Total 99 100.0 100.0

When_there_is_any_increase_in_price_of_these_brands_does_that_a
 Cumulative
Frequency Percent Valid Percent Percent

Valid a. Yes 42 42.4 42.4 42.4

b. No 45 45.5 45.5 87.9

c. Indifferent 12 12.1 12.1 100.0

Total 99 100.0 100.0

Would_you_like_to_buy_another_brand_if_all_the_attributes_are_av

Cumulative
Frequency Percent Valid Percent Percent

Valid a. yes 34 34.3 34.3 34.3

b. No 65 65.7 65.7 100.0

Total 99 100.0 100.0