Procedure

Findings are compiled using online research on the background of the brands and its selected
products that was chosen to be discussed in this project. Several key terms such as target audience
profile and strategic positioning were carefully matched with the analysis of the component found in
the advertisements. In addition, the concept of marketing mix where one of the component that is
promotion, were used as a guide to further understand and enhance the completion of this project.
Furthermore, a convincing approach from both category of advertisement from durable goods and
consumable goods has been determined using its respective comparison of the strength and
weakness. A recommendation has been suggested based on the overall analysis of the details
discussed in this project.