Summary of findings

The key to a successful advertisement is to make a connection with the audience and this is achieved
by designing the advertisement to match the target audience and strategically position it in
consumers mind. Using the procedures aforementioned, several important findings has been
documented in this project. Apart from background, and colour, the overall body language of a
model used in an advertisement plays a major role in delivering the key message of the brand.
Detailed analysis of this statement will be discussed in the “Findings” section.