Conclusion

Advertisement is a vital component in a marketing a product regardless of the debut brand or for a
famous brand. A thorough analysis of the advertisement should be done by the marketing agency in
order to understand the need of the customer. In order to understand that, the analysis must
include important components such as the strategic positioning and well as target audience profile.
As a result of analysis, a marketing agency can produce a better advertisement that matches with
the audience preference.

Recommendation

Based on the discussion made in the “Findings” section, the AGP jewellery advertisement for durable
goods and HEAT perfume advertisement for consumable goods were considered the best after
taking into consideration of its strength and weakness analysis. By referring to this, an
advertisement will have a higher chances of sales success if the similar important strategy followed
by the advertisement agency company. In both of these two advertisements, the message of the
brand were clearly delivered in all the aspects including the models body language, the attire and
the overall background components of the advertisement.