Strength
 Efficient management team – Adabi
have an efficient management team
because the team members work
cooperatively, sharing common goals
as well as the resources to achieve
them. They are productive, not
because team members never
disagree, but because they have
worked out ways to resolve conflicts
when they occur.
 Strength of the product – Adabi
have strength of the product in terms
of taste is distinctive and nutritious.
 Adabi have business plan skills in
aspects of business development.
 Product diversity.
 Extensive distribution channel.
Opportunities
 Further expansion through
acquisitions
 Increase in production capacity in
Indonesia and China, which is now
implemented jointly in both countries
 Adabi can take over food companies
are able to provide a synergistic effect
on development activities
Weakness
 Perhaps the biggest weakness is their
inability to provide consistency in the
quality of their food products, as
Adabi often has to call in many
products due to poor supplies.
 Low pricing
 Raw material cost currently
unprotected
 High employee turnover
 Challenges regarding the product;
taste and packaging
Threat
 Competition from others companies
that produce food-based products.
 Has been accused for not produce
output ADABI brand.
 Adabi been accused of hiring a non-
Muslim as marketing manager.
 Changes in consumer tastes.