The Spice Route Reserved – The Story Of

Haldiram

Dr. A. K. Tyagi
Executive Director
Haldiram Group of Companies Pvt. Ltd.
Welcome to the world of
Haldiram’s
 The Beginning

Bikaner 1937
Haldiram story began over Seventy five years ago in Bikaner, a
small town in Rajasthan where it started a small family
business selling namkeens & sweets out of a nodescript shop
The company is promoted by two 1st generation entrepreneurs
having more than 30 years of experience in this line of business
Mr. M.L. Agarwal & Mr. M.S. Agarwal
(Group Chairman) (Group Vice Chairman)
 Background

Delhi 1982
First retail outlet in 1982 at Chandni Chowk
 Background

USA 1993

The company started its export arm in 1993 to

USA
 Setting the Trends

•First company in India to introduce branded

namkeens in 1990

•Pioneered new ways of packaging namkeen

• One of the first company to open restaurants in

Delhi, offering traditional Indian street food in

hygienic environment.
Building Haldiram Globally

Innovation Is Our Passion

Challenges faced by Haldiram during more
than 25 years of journey
Haldiram was the first company in India to convert traditional
snacks (Namkeen) from unorganized sector to organized sector.

Challenges:
1. Traditional namkeen was manufactured by hand by skilled
karigar followed by frying in conventional batch fryer.
2. Difficult to get consistency in quality because industry was
depended on karigar. (skilled labor)
3. Production limitations.
4. Shelf life 6days only therefore product can not be distributed
widely.
5. Difficult to maintain hygiene conditions.
How Haldiram overcome from challenges
1. Automation at different stages.
a) Product making – we have done lot of research to develop
special type of low pressure extruder to make the product
without compromising with texture and taste of the product.
b) Frying by special design frying systems to control frying
temperature +/- 1’C in built with PLC system.
c) Fully automization of the process without human touch to
make traditional snacks.(Namkeen)
End result: Fully automation with PLC control without human touch –
same quality, taste and texture. This was made possible by Haldiram after
lot of innovations and research during these three decade.

2. Packaging – lot of innovation/research has been done

in packaging over the years to increase shelf life
and freshness of the product from 6days to 6month.
3. Innovation in products such as development of Aloo Bhujia,
Punjabi Tadka, Diet Namkeens and Frozen Foods for export etc.
4. Process/packaging development for Indian sweets to give the
shelf life from 4 days to 6/9 month.

Above are the biggest reason of our success

Packaging format and variants
Haldiram was the first company in India to introduce branded
namkeen in flexible packaging film in 1990, lot of innovations has
been done in packaging film such as..

1. Four layer structure flexible packaging film for namkeen to

give shelf life of 6 month.
2. Packaging of Indian sweets in Tin packaging to give shelf life
of 6 month.
3. Packaging of syrups in glass bottles to give the shelf life of 9
month.
4. Packaging of Ready to Eat food in retorted pouch to give the
shelf life of 1 year.
5. Packaging of Frozen foods to give the shelf life of 18 Months.
6. Zip pouch in bigger namkeen pack for consumer convenience.
Packaging has revolutionized the product shelf life and freshness
from 6 days to 6 month which is the biggest reason of the growth
of traditional snacks
Slider Pouches
Zip lock Pouches
 Frozen Food

New innovation in Frozen - Traditional Food

for Indian outside India
Frozen Food

Play
 Our Vision
To be the most admired Indian Food and
Beverage brand through

 INNOVATION
 PROFESSIONALISATION
 EXPANSION
 STRATEGIC APPROACH
 BUSINESS ACQUISITION
 Our Mission

Safety and Hygiene : Safe and hygienic products for our consumers
Value for Money : Without compromising on quality.
Authentic Food : Carry essence of India to the world .
 Business Activities
Existing Business

• Namkeens
• Snacks
• Sweets
• Papad
• Syrups
• Ready to eats
• Bakery Products
• Frozen Foods
• Cookies
• Vermicelli, Pasta, Die cut and 3D Snacks Pallets
• Restaurant Cum Showroom Business
 Global Presence

What began as a small-time enterprise in India is today

a global phenomena.
Haldiram’s is way of life for Indians no matter which
country they live in.
HALDIRAM’S PRESENCE
IN 7 CONTINENTS IN THE WORLD
 ASIA
 AFRICA
 SOUTH AMERICA
 NORTH AMERICA
 AUSTRALIA
 EUROPE
 ANTARTICA
The World of Haldiram’s

USA, UK, GERMANY, FRANCE, SPAIN, ITALY,

SWITZERLAND, PORTUGAL, GREECE,
NETHERLANDS, LUXEMBURG, BELGIUM,
ROMANIA, SWEDEN, FINALAND, PHILIPPINES,
UAE, KUWAIT, OMAN, DOHA, BAHRAIN, SAUDI
ARABIA, NEW ZEALAND, AUSTRALIA, SINGAPORE,
BOTSWANA, JAPAN, NEPAL, BANGLADESH,
SURINAM, ISRAEL, PERU, NORWAY, MOROCCO,
AFGANISTAN, ANGOLA, HONGKONG, IRELAND,
PANAMA, RUSSIA, TRINIDAD & TOBAGO,
JAMAICA, THAILAND are all on HALDIRAM’s MAP
 Availability

In TOP SUPERMARKETS the world over

 TESCO
 SOMMERFIELD
 SPINNEYS
 CARREFOUR
 WALLMART

HUGE GLOBAL PRESENCE

 Modern Trade
 Reliance Home Stores
 Big Bazaar Door Steps
 Hyper Spencers Amartex
 Vishal Mega Mart SRS
 REI Agro Others
 Subiksha
 Spinney’s
 Wallmart

Available in ALL FMCG retail chains

Leader in Namkeens & Sweets Category
Huge Presence in Snacks, Syrups etc.
 Awards & Achievements
Year Award Title (Description) Presented By

1994 International Award for Food & Beverages Trader Leaders Club, Spain

1996 Kashalkar Memorial Award All India Food Preservers Assn

Progress Harmony Development Chamber of

1998 Brand Equity Award
Commerce & Industry

Agricultural & Processed Food Products Export

2001-02 APEDA Export Award
Development Authority

MERA Delhi Award (Exemplary contribution in Agricultural & Processed Food Products Export
2004
the field of Exports) Development Authority

Amity Leadership Award - 2008 for best HR

2008 Amity Business School, Amity University
Practices (Retail)

2009 Coco Cola Golden Spoon Award Food Forum India - Image Group

2010 Coco Cola Golden Spoon Award Images Retail Intelligence Services

2011 Coco Cola Golden Spoon Award Images Retail Intelligence Services

Haldiram is an ISO 22000 certified company

 Coca-Cola Golden Spoon Award
The coveted
Coca-Cola
Golden Spoon
Awards 2009,
2010 and 2011
Most admired
F&B retailer
of the year
QSR
 Namkeens

Salt, Spice and Everything Nice

72 VARIANTS, 175 SKU’s

 Sweets

The incredible sweetness of being

9 VARIANTS, 12 SKU’s
 Syrups

Eat, Drink and be Merry

10 VARIANTS
 Papad

7 VARIANTS, 10 SKU
Ready to eats

Instant Home Food

27 VARIANTS
 Biscuits

International Style Indian Taste

11 VARIANTS
 Chips

Just Munch Karo

7 VARIANTS, 24 SKU
 Takatak

Khulla to Khallas

2 VARIANTS, 8 SKU
Whoopies

Fun Shapes Great Taste

4 VARIANTS, 7 SKU
Vermicelli/Pasta
THANK YOU