Professional Documents
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Understanding Your Business
Understanding Your Business
1.
Industry First Mover Current Leader Reason(s) for the Failure of the First Mover, if any
Hybrid Cars
Printer
Camera
Smart Watch
Online Computer
Auction Platform
Photocopy
Machine/Technology
Facial Tissue
1
UMJG4042_Assignment on Understanding your Business
Name: _______________________________________ ID: ___________________
2. Choose any FIRST MOVER and argue on their Success/Failure.
2
UMJG4042_Assignment on Understanding your Business
Name: _______________________________________ ID: ___________________
3. Benchmarking Matrix:
Core Customers
Market
Innovation
Brand / Quality
Performance History
Competitive Advantage
Revenue Model
Cost Model
3
UMJG4042_Assignment on Understanding your Business
Name: _______________________________________ ID: ___________________
Other(s)