INTERNATIONAL MANAGEMENT INSTI NEW DELHI ~—— Shaping global leaders for tomorrow —— MR Project Questionnaire Consumer Preferences and Perceptions Regarding Smart Bands PGDM 2017-19 _ Submitted By Group 7 (MR Batch-1) Rawi Kant ~17PGDMo38 Aman Chhabra — 17PGDM133 Kritika Baid - 17PGDM151 Raunak Choubey ~ 17PGDM161 Deepak Bablani - 17PGDM188 Jayasimha Reddy -17PGDM196 Rahul Arora -17PGDM209 Rajat Durgapal - 17PGDM210Ln Rec aa lake pert Ta eanieerd CONSUMER PREFERENCES AND PERCEPTIONS REGARDING SMART BANDS ‘The aim of the research isto determine th Les How do demographics affect waren cfd adoption of smart bands such asfmess bands and smart watehes (1.2.3.4) inerein raed % How much have they paid or are witing to pay for these devices (13,16) —* 7 ¥ What are the various preferences of respondents (5,6,7,8) ¥ What are the perceptions of respondents regarding devices (9,10,11,12) ¥ Which applications are most likely to drive consumer adoption (6,8) What are the major customer demotivators/hesitations to use these devices (15) (PR__ Have vouused or are youusingn smart band? (| Lute PAB =. Yes b, No lar 7 RQ. whyrzrR Ore Gee How satisfied are you with the usage of the devices? Very Dit a | Dissatisfied | ie Very Very Dissatisfied | Dissatisfied | Newtral | Satigied | Ver Satisfaction { ee 3. For how long have you usaersmart band? Oana oS = Less than a month Less than gmonths Less than 6 months Less than a year Less than 2 years Over 2 years rpeege Pagelexecs HER PREFERENCES AND a. Daily b, Weekly Once in2 weeks 4, Once in a month or rarely ©. Never : n > Loker! / Gv { Qs. What are the features that you IKed the most? (check all appticable) fa, Distance tracker b. Calorie tracker \e. Heartrate moni {Automatic ativit = tang