LAMPIRAN 2.

Data Ordinal, Data Frequensy dan Data Interval

1. Data Ordinal, Data Frequensy dan Data Interval Variabel Periklanan (X1)

Resp X1.1 X1.2 X1.3 X1.4 Total

1 5 5 5 5 20
2 4 4 4 5 17
3 5 5 5 5 20
4 4 4 4 4 16
5 5 5 5 5 20
6 5 4 4 5 18
7 5 5 5 5 20
8 5 4 4 5 18
9 4 4 4 4 16
10 5 5 5 5 20
11 4 4 4 4 16
12 4 5 4 4 17
13 5 5 5 5 20
14 4 4 5 4 17
15 5 5 5 5 20
16 5 3 4 5 17
17 5 5 5 5 20
18 4 4 5 4 17
19 4 4 4 4 16
20 5 5 5 5 20
21 4 3 4 5 16
22 5 5 5 5 20
23 4 4 5 4 17
24 4 3 4 4 15
25 5 5 5 5 20
26 4 4 4 5 17
27 4 4 4 4 16
28 5 5 5 5 20
29 4 4 4 5 17
30 5 5 5 5 20
31 5 4 4 4 17
32 5 5 5 5 20
33 4 4 4 4 16
34 4 3 4 4 15
35 5 5 5 5 20
36 4 4 5 4 17
37 4 3 4 5 16
38 5 5 5 5 20
39 4 3 4 5 16
40 5 5 5 5 20
41 5 5 5 5 20
42 4 4 4 5 17
43 5 5 5 5 20

108
 44 4 4 4 4 16
45 5 5 5 5 20
46 5 4 4 5 18
47 5 5 5 5 20
48 5 4 4 5 18
49 4 4 4 4 16
50 5 5 5 5 20
51 4 4 4 4 16
52 4 5 4 4 17
53 5 5 5 5 20
54 4 4 5 4 17
55 5 5 5 5 20
56 5 3 4 5 17
57 5 5 5 5 20
58 4 4 5 4 17
59 4 4 4 4 16
60 5 5 5 5 20
61 4 3 4 5 16
62 5 5 5 5 20
63 4 4 5 4 17
64 4 3 4 4 15
65 5 5 5 5 20
66 4 4 4 5 17
67 4 4 4 4 16
68 5 5 5 5 20
69 4 4 4 5 17
70 5 5 5 5 20
71 5 4 4 4 17
72 5 5 5 5 20
73 4 4 4 4 16
74 4 3 4 4 15
75 5 5 5 5 20
76 4 4 5 4 17
77 4 3 4 5 16
78 5 5 5 5 20
79 4 3 4 5 16
80 5 5 5 5 20

FREQUENCIES VARIABLES=X1.1 X1.2 X1.3 X1.4

/ORDER=ANALYSIS.

Frequencies
Statistics
X1.1 X1.2 X1.3 X1.4
N Valid 80 80 80 80
Missing 0 0 0 0

109
Frequency Table
X1.1
Cumulative
Frequency Percent Valid Percent Percent
Valid 4 38 47,5 47,5 47,5
5 42 52,5 52,5 100,0
Total 80 100,0 100,0

X1.2
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 12 15,0 15,0 15,0
4 32 40,0 40,0 55,0
5 36 45,0 45,0 100,0
Total 80 100,0 100,0

X1.3
Cumulative
Frequency Percent Valid Percent Percent
Valid 4 38 47,5 47,5 47,5
5 42 52,5 52,5 100,0
Total 80 100,0 100,0

X1.4
Cumulative
Frequency Percent Valid Percent Percent
Valid 4 28 35,0 35,0 35,0
5 52 65,0 65,0 100,0
Total 80 100,0 100,0

Succesive Detail
Col Category Freq Prop Cum Density Z Scale
1,000 4,000 38,000 0,475 0,475 0,398 -0,063 1,000
4,000 5,000 42,000 0,525 1,000 0,000 2,597
2,000 3,000 12,000 0,150 0,150 0,233 -1,036 1,000
5,000 4,000 32,000 0,400 0,550 0,396 0,126 2,148
5,000 5,000 36,000 0,450 1,000 0,000 3,434
3,000 4,000 38,000 0,475 0,475 0,398 -0,063 1,000
4,000 5,000 42,000 0,525 1,000 0,000 2,597
4,000 4,000 28,000 0,350 0,350 0,370 -0,385 1,000
4,000 5,000 52,000 0,650 1,000 0,000 2,628

Succesive Interval
X1.1 X1.2 X1.3 X1.4 Total
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 2,628 6,776
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 1,000 5,148

110
2,597 3,434 2,597 2,628 11,255
2,597 2,148 1,000 2,628 8,373
2,597 3,434 2,597 2,628 11,255
2,597 2,148 1,000 2,628 8,373
1,000 2,148 1,000 1,000 5,148
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 1,000 5,148
1,000 3,434 1,000 1,000 6,434
2,597 3,434 2,597 2,628 11,255
1,000 2,148 2,597 1,000 6,744
2,597 3,434 2,597 2,628 11,255
2,597 1,000 1,000 2,628 7,225
2,597 3,434 2,597 2,628 11,255
1,000 2,148 2,597 1,000 6,744
1,000 2,148 1,000 1,000 5,148
2,597 3,434 2,597 2,628 11,255
1,000 1,000 1,000 2,628 5,628
2,597 3,434 2,597 2,628 11,255
1,000 2,148 2,597 1,000 6,744
1,000 1,000 1,000 1,000 4,000
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 2,628 6,776
1,000 2,148 1,000 1,000 5,148
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 2,628 6,776
2,597 3,434 2,597 2,628 11,255
2,597 2,148 1,000 1,000 6,744
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 1,000 5,148
1,000 1,000 1,000 1,000 4,000
2,597 3,434 2,597 2,628 11,255
1,000 2,148 2,597 1,000 6,744
1,000 1,000 1,000 2,628 5,628
2,597 3,434 2,597 2,628 11,255
1,000 1,000 1,000 2,628 5,628
2,597 3,434 2,597 2,628 11,255
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 2,628 6,776
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 1,000 5,148
2,597 3,434 2,597 2,628 11,255
2,597 2,148 1,000 2,628 8,373
2,597 3,434 2,597 2,628 11,255
2,597 2,148 1,000 2,628 8,373
1,000 2,148 1,000 1,000 5,148
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 1,000 5,148
1,000 3,434 1,000 1,000 6,434
2,597 3,434 2,597 2,628 11,255

111
1,000 2,148 2,597 1,000 6,744
2,597 3,434 2,597 2,628 11,255
2,597 1,000 1,000 2,628 7,225
2,597 3,434 2,597 2,628 11,255
1,000 2,148 2,597 1,000 6,744
1,000 2,148 1,000 1,000 5,148
2,597 3,434 2,597 2,628 11,255
1,000 1,000 1,000 2,628 5,628
2,597 3,434 2,597 2,628 11,255
1,000 2,148 2,597 1,000 6,744
1,000 1,000 1,000 1,000 4,000
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 2,628 6,776
1,000 2,148 1,000 1,000 5,148
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 2,628 6,776
2,597 3,434 2,597 2,628 11,255
2,597 2,148 1,000 1,000 6,744
2,597 3,434 2,597 2,628 11,255
1,000 2,148 1,000 1,000 5,148
1,000 1,000 1,000 1,000 4,000
2,597 3,434 2,597 2,628 11,255
1,000 2,148 2,597 1,000 6,744
1,000 1,000 1,000 2,628 5,628
2,597 3,434 2,597 2,628 11,255
1,000 1,000 1,000 2,628 5,628
2,597 3,434 2,597 2,628 11,255

112
2. Data Ordinal, Data Frequensy dan Data Interval Variabel Promosi Penjualan
(X2)

Resp X2.1 X2.2 X2.3 X2.4 Total

1 5 5 5 5 20
2 4 4 4 4 16
3 5 5 5 5 20
4 5 4 5 4 18
5 5 5 5 5 20
6 4 4 5 4 17
7 5 5 5 5 20
8 4 4 4 4 16
9 4 4 4 4 16
10 5 5 5 5 20
11 3 3 3 3 12
12 5 4 4 5 18
13 5 5 5 5 20
14 5 4 4 4 17
15 5 5 4 4 18
16 4 4 5 3 16
17 5 4 5 5 19
18 4 4 5 4 17
19 3 3 3 3 12
20 5 5 5 5 20
21 5 4 5 4 18
22 5 5 5 5 20
23 4 4 4 4 16
24 5 4 4 4 17
25 5 5 5 5 20
26 3 3 3 4 13
27 5 4 4 5 18
28 5 5 5 5 20
29 4 4 4 4 16
30 5 5 5 5 20
31 4 4 4 4 16
32 5 5 5 5 20
33 4 4 4 4 16
34 4 4 4 4 16
35 5 5 5 5 20
36 4 4 4 4 16
37 4 4 4 4 16
38 5 5 5 5 20
39 4 5 4 4 17
40 5 5 5 5 20
41 4 5 5 5 19
42 5 5 5 5 20
43 4 4 4 5 17

113
 44 5 5 4 4 18
45 4 5 5 5 19
46 5 5 5 5 20
47 4 4 4 4 16
48 4 5 4 5 18
49 5 5 5 5 20
50 5 5 5 5 20
51 3 4 3 3 13
52 5 4 5 5 19
53 5 5 5 5 20
54 5 4 3 4 16
55 5 5 5 4 19
56 4 4 5 3 16
57 5 5 5 5 20
58 4 4 5 4 17
59 2 2 3 3 10
60 5 5 5 5 20
61 5 4 5 4 18
62 5 5 5 5 20
63 4 4 4 4 16
64 5 4 4 5 18
65 5 5 5 5 20
66 3 3 2 3 11
67 5 4 4 5 18
68 5 5 5 5 20
69 4 4 4 4 16
70 5 5 5 5 20
71 4 4 4 4 16
72 5 5 5 5 20
73 4 4 4 4 16
74 4 4 4 5 17
75 5 5 5 5 20
76 4 4 4 4 16
77 4 4 4 4 16
78 5 5 5 5 20
79 4 5 4 4 17
80 5 5 5 5 20

FREQUENCIES VARIABLES=X2.1 X2.2 X2.3 X2.4

/ORDER=ANALYSIS.

Frequencies
Statistics
X2.1 X2.2 X2.3 X2.4
N Valid 80 80 80 80
Missing 0 0 0 0

114
Frequency Table
X2.1
Cumulative
Frequency Percent Valid Percent Percent
Valid 2 1 1,3 1,3 1,3
3 5 6,3 6,3 7,5
4 29 36,3 36,3 43,8
5 45 56,3 56,3 100,0
Total 80 100,0 100,0

X2.2
Cumulative
Frequency Percent Valid Percent Percent
Valid 2 1 1,3 1,3 1,3
3 4 5,0 5,0 6,3
4 37 46,3 46,3 52,5
5 38 47,5 47,5 100,0
Total 80 100,0 100,0

X2.3
Cumulative
Frequency Percent Valid Percent Percent
Valid 2 1 1,3 1,3 1,3
3 6 7,5 7,5 8,8
4 30 37,5 37,5 46,3
5 43 53,8 53,8 100,0
Total 80 100,0 100,0

X2.4
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 7 8,8 8,8 8,8
4 32 40,0 40,0 48,8
5 41 51,3 51,3 100,0
Total 80 100,0 100,0

Succesive Detail
Col Category Freq Prop Cum Density Z Scale
1,000 2,000 1,000 0,013 0,013 0,032 -2,241 1,000
5,000 3,000 5,000 0,063 0,075 0,142 -1,440 1,842
5,000 4,000 29,000 0,363 0,438 0,394 -0,157 2,892
4,000 5,000 45,000 0,563 1,000 0,000 4,289
2,000 2,000 1,000 0,013 0,013 0,032 -2,241 1,000
4,000 3,000 4,000 0,050 0,063 0,123 -1,534 1,776
4,000 4,000 37,000 0,463 0,525 0,398 0,063 2,994
5,000 5,000 38,000 0,475 1,000 0,000 4,427
3,000 2,000 1,000 0,013 0,013 0,032 -2,241 1,000
5,000 3,000 6,000 0,075 0,088 0,159 -1,356 1,900
5,000 4,000 30,000 0,375 0,463 0,397 -0,094 2,954
5,000 5,000 43,000 0,538 1,000 0,000 4,328

115
 4,000 3,000 7,000 0,088 0,088 0,159 -1,356 1,000
4,000 4,000 32,000 0,400 0,488 0,399 -0,031 2,218
5,000 5,000 41,000 0,513 1,000 0,000 3,595

Succesive Interval
X2.1 X2.2 X2.3 X2.4 Total
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
4,289 2,994 4,328 2,218 13,829
4,289 4,427 4,328 3,595 16,639
2,892 2,994 4,328 2,218 12,432
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
1,842 1,776 1,900 1,000 6,518
4,289 2,994 2,954 3,595 13,832
4,289 4,427 4,328 3,595 16,639
4,289 2,994 2,954 2,218 12,455
4,289 4,427 2,954 2,218 13,888
2,892 2,994 4,328 1,000 11,213
4,289 2,994 4,328 3,595 15,206
2,892 2,994 4,328 2,218 12,432
1,842 1,776 1,900 1,000 6,518
4,289 4,427 4,328 3,595 16,639
4,289 2,994 4,328 2,218 13,829
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
4,289 2,994 2,954 2,218 12,455
4,289 4,427 4,328 3,595 16,639
1,842 1,776 1,900 2,218 7,736
4,289 2,994 2,954 3,595 13,832
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
2,892 4,427 2,954 2,218 12,491
4,289 4,427 4,328 3,595 16,639
2,892 4,427 4,328 3,595 15,242
4,289 4,427 4,328 3,595 16,639

116
2,892 2,994 2,954 3,595 12,435
4,289 4,427 2,954 2,218 13,888
2,892 4,427 4,328 3,595 15,242
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
2,892 4,427 2,954 3,595 13,868
4,289 4,427 4,328 3,595 16,639
4,289 4,427 4,328 3,595 16,639
1,842 2,994 1,900 1,000 7,735
4,289 2,994 4,328 3,595 15,206
4,289 4,427 4,328 3,595 16,639
4,289 2,994 1,900 2,218 11,401
4,289 4,427 4,328 2,218 15,262
2,892 2,994 4,328 1,000 11,213
4,289 4,427 4,328 3,595 16,639
2,892 2,994 4,328 2,218 12,432
1,000 1,000 1,900 1,000 4,900
4,289 4,427 4,328 3,595 16,639
4,289 2,994 4,328 2,218 13,829
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
4,289 2,994 2,954 3,595 13,832
4,289 4,427 4,328 3,595 16,639
1,842 1,776 1,000 1,000 5,618
4,289 2,994 2,954 3,595 13,832
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
2,892 2,994 2,954 3,595 12,435
4,289 4,427 4,328 3,595 16,639
2,892 2,994 2,954 2,218 11,057
2,892 2,994 2,954 2,218 11,057
4,289 4,427 4,328 3,595 16,639
2,892 4,427 2,954 2,218 12,491
4,289 4,427 4,328 3,595 16,639

117
3. Data Ordinal, Data Frequensy dan Data Interval Variabel Hubungan
Masyarakat (X3)

Resp X3.1 X3.2 X3.3 Total

1 5 5 5 15
2 4 5 4 13
3 5 5 5 15
4 5 4 5 14
5 5 5 5 15
6 4 3 5 12
7 5 5 5 15
8 5 4 4 13
9 4 4 5 13
10 5 5 5 15
11 5 4 4 13
12 5 4 5 14
13 5 5 5 15
14 5 4 5 14
15 5 5 5 15
16 4 4 5 13
17 5 5 5 15
18 4 4 5 13
19 5 4 5 14
20 5 5 5 15
21 5 4 5 14
22 5 5 5 15
23 4 4 4 12
24 5 4 4 13
25 5 5 5 15
26 5 4 5 14
27 5 4 4 13
28 5 5 5 15
29 4 4 4 12
30 5 5 5 15
31 4 4 4 12
32 5 5 5 15
33 4 4 4 12
34 4 4 4 12
35 5 5 5 15
36 4 4 4 12
37 4 4 4 12
38 5 5 5 15
39 4 5 4 13
40 5 5 5 15
41 5 5 5 15
42 4 4 4 12
43 5 5 5 15

118
 44 5 4 4 13
45 5 5 5 15
46 4 4 5 13
47 5 5 5 15
48 4 4 4 12
49 4 5 4 13
50 5 5 5 15
51 4 4 5 13
52 5 4 5 14
53 5 5 5 15
54 5 4 5 14
55 5 5 5 15
56 4 4 5 13
57 5 5 5 15
58 4 4 5 13
59 5 4 5 14
60 5 5 5 15
61 5 4 5 14
62 5 5 5 15
63 4 4 4 12
64 5 4 5 14
65 5 5 5 15
66 4 5 4 13
67 5 4 4 13
68 5 5 5 15
69 4 4 4 12
70 5 5 5 15
71 4 4 4 12
72 5 5 5 15
73 4 4 4 12
74 4 4 4 12
75 5 5 5 15
76 4 4 4 12
77 4 4 4 12
78 5 5 5 15
79 4 5 4 13
80 5 5 5 15

FREQUENCIES VARIABLES=X3.1 X3.2 X3.3

/ORDER=ANALYSIS.
Frequencies
Statistics
X3.1 X3.2 X3.3
N Valid 80 80 80
Missing 0 0 0

119
Frequency Table
X3.1
Cumulative
Frequency Percent Valid Percent Percent
Valid 4 29 36,3 36,3 36,3
5 51 63,8 63,8 100,0
Total 80 100,0 100,0

X3.2
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 1 1,3 1,3 1,3
4 40 50,0 50,0 51,3
5 39 48,8 48,8 100,0
Total 80 100,0 100,0

X3.3
Cumulative
Frequency Percent Valid Percent Percent
Valid 4 27 33,8 33,8 33,8
5 53 66,3 66,3 100,0
Total 80 100,0 100,0

Succesive Detail
Col Category Freq Prop Cum Density Z Scale
1,000 4,000 29,000 0,363 0,363 0,375 -0,352 1,000
5,000 5,000 51,000 0,638 1,000 0,000 2,623
2,000 3,000 1,000 0,013 0,013 0,032 -2,241 1,000
4,000 4,000 40,000 0,500 0,513 0,399 0,031 2,856
5,000 5,000 39,000 0,488 1,000 0,000 4,407
3,000 4,000 27,000 0,338 0,338 0,365 -0,419 1,000
4,000 5,000 53,000 0,663 1,000 0,000 2,634

Succesive Interval
X3.1 X3.2 X3.3 Total
2,623 4,407 2,634 9,663
1,000 4,407 1,000 6,407
2,623 4,407 2,634 9,663
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663
1,000 1,000 2,634 4,634
2,623 4,407 2,634 9,663
2,623 2,856 1,000 6,479
1,000 2,856 2,634 6,490
2,623 4,407 2,634 9,663
2,623 2,856 1,000 6,479
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663

120
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663
1,000 2,856 2,634 6,490
2,623 4,407 2,634 9,663
1,000 2,856 2,634 6,490
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
2,623 2,856 1,000 6,479
2,623 4,407 2,634 9,663
2,623 2,856 2,634 8,113
2,623 2,856 1,000 6,479
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
1,000 4,407 1,000 6,407
2,623 4,407 2,634 9,663
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
2,623 2,856 1,000 6,479
2,623 4,407 2,634 9,663
1,000 2,856 2,634 6,490
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
1,000 4,407 1,000 6,407
2,623 4,407 2,634 9,663
1,000 2,856 2,634 6,490
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663
1,000 2,856 2,634 6,490
2,623 4,407 2,634 9,663
1,000 2,856 2,634 6,490
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663

121
1,000 2,856 1,000 4,856
2,623 2,856 2,634 8,113
2,623 4,407 2,634 9,663
1,000 4,407 1,000 6,407
2,623 2,856 1,000 6,479
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
1,000 2,856 1,000 4,856
1,000 2,856 1,000 4,856
2,623 4,407 2,634 9,663
1,000 4,407 1,000 6,407
2,623 4,407 2,634 9,663

122
4. Data Ordinal, Data Frequensy dan Data Interval Variabel Penjualan
Perorangan (X4)

Resp X4.1 X4.2 X4.3 X4.4 Total

1 5 5 5 5 20
2 4 4 4 4 16
3 4 5 5 5 19
4 4 4 4 4 16
5 5 4 5 5 19
6 4 4 4 4 16
7 5 5 5 5 20
8 4 4 4 4 16
9 5 4 4 4 17
10 4 5 5 5 19
11 4 4 4 4 16
12 3 4 3 4 14
13 5 5 5 5 20
14 4 4 4 4 16
15 5 5 5 5 20
16 4 4 4 4 16
17 5 5 5 5 20
18 4 5 4 5 18
19 4 3 3 4 14
20 5 5 5 5 20
21 5 4 4 4 17
22 4 4 4 5 17
23 4 4 4 4 16
24 5 4 4 4 17
25 5 5 5 5 20
26 4 4 4 4 16
27 5 4 3 4 16
28 5 5 5 5 20
29 4 4 4 4 16
30 5 5 5 5 20
31 4 5 4 4 17
32 5 4 5 5 19
33 4 4 4 4 16
34 4 4 4 4 16
35 5 5 5 5 20
36 4 4 4 4 16
37 4 5 3 4 16
38 5 5 5 5 20
39 4 4 4 4 16
40 5 5 5 5 20
41 3 4 4 4 15
42 4 3 3 4 14
43 5 4 5 5 19

123
 44 4 4 3 4 15
45 5 4 5 5 19
46 4 4 4 4 16
47 5 5 5 5 20
48 4 4 4 4 16
49 5 4 4 4 17
50 5 5 5 5 20
51 4 4 4 4 16
52 4 4 3 3 14
53 5 5 5 5 20
54 5 4 4 4 17
55 5 5 5 5 20
56 4 4 4 4 16
57 5 5 5 5 20
58 4 3 3 4 14
59 4 4 3 4 15
60 5 5 5 5 20
61 4 4 4 4 16
62 5 5 5 5 20
63 4 4 4 4 16
64 4 4 4 4 16
65 4 5 5 5 19
66 4 4 4 4 16
67 3 4 3 4 14
68 5 5 5 5 20
69 4 4 4 4 16
70 5 5 5 5 20
71 4 4 4 4 16
72 5 5 5 5 20
73 4 4 4 4 16
74 4 4 4 4 16
75 5 5 5 5 20
76 4 4 4 4 16
77 4 3 3 4 14
78 5 5 5 5 20
79 4 4 4 4 16
80 5 5 5 5 20

FREQUENCIES VARIABLES=X4.1 X4.2 X4.3 X4.4

/ORDER=ANALYSIS.

Frequencies
Statistics
X4.1 X4.2 X4.3 X4.4
N Valid 80 80 80 80
Missing 0 0 0 0

124
Frequency Table
X4.1
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 3 3,8 3,8 3,8
4 42 52,5 52,5 56,3
5 35 43,8 43,8 100,0
Total 80 100,0 100,0

X4.2
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 4 5,0 5,0 5,0
4 45 56,3 56,3 61,3
5 31 38,8 38,8 100,0
Total 80 100,0 100,0

X4.3
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 11 13,8 13,8 13,8
4 37 46,3 46,3 60,0
5 32 40,0 40,0 100,0
Total 80 100,0 100,0

X4.4
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 1 1,3 1,3 1,3
4 45 56,3 56,3 57,5
5 34 42,5 42,5 100,0
Total 80 100,0 100,0

Succesive Detail
Col Category Freq Prop Cum Density Z Scale
1,000 3,000 3,000 0,038 0,038 0,082 -1,780 1,000
4,000 4,000 42,000 0,525 0,563 0,394 0,157 2,585
5,000 5,000 35,000 0,438 1,000 0,000 4,081
2,000 3,000 4,000 0,050 0,050 0,103 -1,645 1,000
5,000 4,000 45,000 0,563 0,613 0,383 0,286 2,565
4,000 5,000 31,000 0,388 1,000 0,000 4,051
3,000 3,000 11,000 0,138 0,138 0,220 -1,092 1,000
4,000 4,000 37,000 0,463 0,600 0,386 0,253 2,239
4,000 5,000 32,000 0,400 1,000 0,000 3,565
4,000 3,000 1,000 0,013 0,013 0,032 -2,241 1,000
5,000 4,000 45,000 0,563 0,575 0,392 0,189 2,950
4,000 5,000 34,000 0,425 1,000 0,000 4,511

125
Succesive Interval
X4.1 X4.2 X4.3 X4.4 Total
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
2,585 4,051 3,565 4,511 14,712
2,585 2,565 2,239 2,950 10,339
4,081 2,565 3,565 4,511 14,722
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 2,565 2,239 2,950 11,835
2,585 4,051 3,565 4,511 14,712
2,585 2,565 2,239 2,950 10,339
1,000 2,565 1,000 2,950 7,515
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 4,051 2,239 4,511 13,386
2,585 1,000 1,000 2,950 7,535
4,081 4,051 3,565 4,511 16,208
4,081 2,565 2,239 2,950 11,835
2,585 2,565 2,239 4,511 11,900
2,585 2,565 2,239 2,950 10,339
4,081 2,565 2,239 2,950 11,835
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 2,565 1,000 2,950 10,596
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 4,051 2,239 2,950 11,825
4,081 2,565 3,565 4,511 14,722
2,585 2,565 2,239 2,950 10,339
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
2,585 4,051 1,000 2,950 10,586
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
1,000 2,565 2,239 2,950 8,754
2,585 1,000 1,000 2,950 7,535
4,081 2,565 3,565 4,511 14,722
2,585 2,565 1,000 2,950 9,100
4,081 2,565 3,565 4,511 14,722
2,585 2,565 2,239 2,950 10,339

126
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 2,565 2,239 2,950 11,835
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
2,585 2,565 1,000 1,000 7,151
4,081 4,051 3,565 4,511 16,208
4,081 2,565 2,239 2,950 11,835
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 1,000 1,000 2,950 7,535
2,585 2,565 1,000 2,950 9,100
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
2,585 2,565 2,239 2,950 10,339
2,585 4,051 3,565 4,511 14,712
2,585 2,565 2,239 2,950 10,339
1,000 2,565 1,000 2,950 7,515
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
2,585 1,000 1,000 2,950 7,535
4,081 4,051 3,565 4,511 16,208
2,585 2,565 2,239 2,950 10,339
4,081 4,051 3,565 4,511 16,208

127
5. Data Ordinal, Data Frequensy dan Data Interval Variabel Keputusan
Pembelian (Y)

Resp Y1.1 Y1.2 Y1.3 Y1.4 Y1.5 Total

1 5 5 5 5 5 25
2 5 5 3 5 4 22
3 5 5 5 5 5 25
4 4 5 3 5 5 22
5 5 5 5 5 5 25
6 4 4 4 4 4 20
7 5 5 5 5 5 25
8 4 4 4 4 4 20
9 5 4 4 4 4 21
10 5 5 5 5 5 25
11 4 4 4 4 3 19
12 5 4 3 5 5 22
13 5 5 5 5 5 25
14 5 4 4 4 5 22
15 5 5 5 5 5 25
16 4 4 4 5 4 21
17 5 5 5 5 5 25
18 4 5 3 5 4 21
19 4 4 3 4 2 17
20 5 5 5 5 5 25
21 5 4 4 4 5 22
22 5 5 5 5 5 25
23 5 4 4 4 4 21
24 5 4 4 4 5 22
25 5 5 5 5 5 25
26 4 4 4 4 4 20
27 5 4 3 4 5 21
28 5 5 5 5 5 25
29 4 4 4 4 4 20
30 5 5 5 5 5 25
31 4 5 3 4 4 20
32 5 5 5 5 5 25
33 4 5 4 4 4 21
34 4 5 4 4 4 21
35 5 5 5 5 5 25
36 4 4 4 4 4 20
37 4 5 3 4 4 20
38 5 5 5 5 5 25
39 4 4 4 4 4 20
40 5 5 5 5 5 25
41 5 5 5 5 5 25
42 5 5 3 5 4 22
43 5 5 5 5 5 25

128
 44 4 5 3 5 5 22
45 5 5 5 5 5 25
46 4 4 4 4 4 20
47 5 5 5 5 5 25
48 4 4 4 4 4 20
49 5 4 4 4 4 21
50 5 5 5 5 5 25
51 4 4 4 4 3 19
52 5 4 3 5 5 22
53 5 5 5 5 5 25
54 5 4 4 4 5 22
55 5 5 5 5 5 25
56 4 4 4 5 4 21
57 5 5 5 5 5 25
58 4 5 3 5 4 21
59 4 4 3 4 2 17
60 5 5 5 5 5 25
61 5 4 4 4 5 22
62 5 5 5 5 5 25
63 5 4 4 4 4 21
64 5 4 4 4 5 22
65 5 5 5 5 5 25
66 4 4 4 4 4 20
67 5 4 3 4 5 21
68 5 5 5 5 5 25
69 4 4 4 4 4 20
70 5 5 5 5 5 25
71 4 5 3 4 4 20
72 5 5 5 5 5 25
73 4 5 4 4 4 21
74 4 5 4 4 4 21
75 5 5 5 5 5 25
76 4 4 4 4 4 20
77 4 5 3 4 4 20
78 5 5 5 5 5 25
79 4 4 4 4 4 20
80 5 5 5 5 5 25

FREQUENCIES VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 Y1.5

/ORDER=ANALYSIS.

Frequencies
Statistics
Y1.1 Y1.2 Y1.3 Y1.4 Y1.5
N Valid 80 80 80 80 80
Missing 0 0 0 0 0

129
Frequency Table
Y1.1
Cumulative
Frequency Percent Valid Percent Percent
Valid 4 30 37,5 37,5 37,5
5 50 62,5 62,5 100,0
Total 80 100,0 100,0

Y1.2
Cumulative
Frequency Percent Valid Percent Percent
Valid 4 32 40,0 40,0 40,0
5 48 60,0 60,0 100,0
Total 80 100,0 100,0

Y1.3
Cumulative
Frequency Percent Valid Percent Percent
Valid 3 16 20,0 20,0 20,0
4 30 37,5 37,5 57,5
5 34 42,5 42,5 100,0
Total 80 100,0 100,0

Y1.4
Cumulative
Frequency Percent Valid Percent Percent
Valid 4 36 45,0 45,0 45,0
5 44 55,0 55,0 100,0
Total 80 100,0 100,0

Y1.5
Cumulative
Frequency Percent Valid Percent Percent
Valid 2 2 2,5 2,5 2,5
3 2 2,5 2,5 5,0
4 30 37,5 37,5 42,5
5 46 57,5 57,5 100,0
Total 80 100,0 100,0

Succesive Detail
Col Category Freq Prop Cum Density Z Scale
1,000 4,000 30,000 0,375 0,375 0,379 -0,319 1,000
4,000 5,000 50,000 0,625 1,000 0,000 2,618
2,000 4,000 32,000 0,400 0,400 0,386 -0,253 1,000
4,000 5,000 48,000 0,600 1,000 0,000 2,610
3,000 3,000 16,000 0,200 0,200 0,280 -0,842 1,000
4,000 4,000 30,000 0,375 0,575 0,392 0,189 2,101
5,000 5,000 34,000 0,425 1,000 0,000 3,322
4,000 4,000 36,000 0,450 0,450 0,396 -0,126 1,000
4,000 5,000 44,000 0,550 1,000 0,000 2,599
5,000 2,000 2,000 0,025 0,025 0,058 -1,960 1,000

130
 5,000 3,000 2,000 0,025 0,050 0,103 -1,645 1,550
5,000 4,000 30,000 0,375 0,425 0,392 -0,189 2,568
5,000 5,000 46,000 0,575 1,000 0,000 4,019

Succesive Interval
Y1.1 Y1.2 Y1.3 Y1.4 Y15 Total
2,618 2,610 3,322 2,599 4,019 15,168
2,618 2,610 1,000 2,599 2,568 11,395
2,618 2,610 3,322 2,599 4,019 15,168
1,000 2,610 1,000 2,599 4,019 11,228
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 1,000 2,101 1,000 2,568 9,287
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 1,550 6,652
2,618 1,000 1,000 2,599 4,019 11,236
2,618 2,610 3,322 2,599 4,019 15,168
2,618 1,000 2,101 1,000 4,019 10,739
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 2,599 2,568 9,268
2,618 2,610 3,322 2,599 4,019 15,168
1,000 2,610 1,000 2,599 2,568 9,777
1,000 1,000 1,000 1,000 1,000 5,000
2,618 2,610 3,322 2,599 4,019 15,168
2,618 1,000 2,101 1,000 4,019 10,739
2,618 2,610 3,322 2,599 4,019 15,168
2,618 1,000 2,101 1,000 2,568 9,287
2,618 1,000 2,101 1,000 4,019 10,739
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 1,000 1,000 1,000 4,019 9,637
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 2,610 3,322 2,599 4,019 15,168
1,000 2,610 1,000 1,000 2,568 8,178
2,618 2,610 3,322 2,599 4,019 15,168
1,000 2,610 2,101 1,000 2,568 9,279
1,000 2,610 2,101 1,000 2,568 9,279
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
1,000 2,610 1,000 1,000 2,568 8,178
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 2,610 3,322 2,599 4,019 15,168
2,618 2,610 3,322 2,599 4,019 15,168
2,618 2,610 1,000 2,599 2,568 11,395

131
2,618 2,610 3,322 2,599 4,019 15,168
1,000 2,610 1,000 2,599 4,019 11,228
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 1,000 2,101 1,000 2,568 9,287
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 1,550 6,652
2,618 1,000 1,000 2,599 4,019 11,236
2,618 2,610 3,322 2,599 4,019 15,168
2,618 1,000 2,101 1,000 4,019 10,739
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 2,599 2,568 9,268
2,618 2,610 3,322 2,599 4,019 15,168
1,000 2,610 1,000 2,599 2,568 9,777
1,000 1,000 1,000 1,000 1,000 5,000
2,618 2,610 3,322 2,599 4,019 15,168
2,618 1,000 2,101 1,000 4,019 10,739
2,618 2,610 3,322 2,599 4,019 15,168
2,618 1,000 2,101 1,000 2,568 9,287
2,618 1,000 2,101 1,000 4,019 10,739
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 1,000 1,000 1,000 4,019 9,637
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 2,610 3,322 2,599 4,019 15,168
1,000 2,610 1,000 1,000 2,568 8,178
2,618 2,610 3,322 2,599 4,019 15,168
1,000 2,610 2,101 1,000 2,568 9,279
1,000 2,610 2,101 1,000 2,568 9,279
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
1,000 2,610 1,000 1,000 2,568 8,178
2,618 2,610 3,322 2,599 4,019 15,168
1,000 1,000 2,101 1,000 2,568 7,669
2,618 2,610 3,322 2,599 4,019 15,168

132
LAMPIRAN 3. Uji Validitas Dan Reliabilitas

1. Uji Validitas Dan Reliabilitas Variabel Periklanan (X1)

CORRELATIONS
/VARIABLES=X1.1 X1.2 X1.3 X1.4 Total
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations
Correlations

X1.1 X1.2 X1.3 X1.4 Total

** ** ** **
X1.1 Pearson Correlation 1 ,692 ,599 ,666 ,892
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
X1.2 Pearson Correlation ,692 1 ,757 ,399 ,871
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
X1.3 Pearson Correlation ,599 ,757 1 ,352 ,822
Sig. (2-tailed) ,000 ,000 ,001 ,000

N 80 80 80 80 80
** ** ** **
X1.4 Pearson Correlation ,666 ,399 ,352 1 ,720
Sig. (2-tailed) ,000 ,000 ,001 ,000

N 80 80 80 80 80
** ** ** **
Total Pearson Correlation ,892 ,871 ,822 ,720 1
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80

**. Correlation is significant at the 0.01 level (2-tailed).

133
RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability
Scale: ALL VARIABLES
Case Processing Summary

N %
Cases Valid 80 100,0
a
Excluded 0 ,0
Total 80 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
,846 4

Item-Total Statistics
Corrected Cronbach's
Scale Mean if Scale Variance Item-Total Alpha if Item
Item Deleted if Item Deleted Correlation Deleted
X1.1 6,45 4,112 ,796 ,755
X1.2 5,74 3,947 ,742 ,778
X1.3 6,45 4,414 ,679 ,806
X1.4 6,23 4,908 ,528 ,866

134
2. Uji Validitas Dan Reliabilitas Variabel Promosi Penjualan (X2)
CORRELATIONS
/VARIABLES=X2.1 X2.2 X2.3 X2.4 Total
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations

Correlations

X2.1 X2.2 X2.3 X2.4 Total

** ** ** **
X2.1 Pearson Correlation 1 ,710 ,693 ,737 ,888
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
X2.2 Pearson Correlation ,710 1 ,724 ,731 ,897
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
X2.3 Pearson Correlation ,693 ,724 1 ,641 ,866
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
X2.4 Pearson Correlation ,737 ,731 ,641 1 ,880
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
Total Pearson Correlation ,888 ,897 ,866 ,880 1
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80

**. Correlation is significant at the 0.01 level (2-tailed).

135
RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3 X2.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability
Scale: ALL VARIABLES
Case Processing Summary

N %
Cases Valid 80 100,0
a
Excluded 0 ,0
Total 80 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
,906 4

Item-Total Statistics
Corrected Cronbach's
Scale Mean if Scale Variance Item-Total Alpha if Item
Item Deleted if Item Deleted Correlation Deleted
X2.1 10,00 5,414 ,798 ,874
X2.2 9,99 5,329 ,810 ,870
X2.3 9,99 5,497 ,759 ,888
X2.4 10,77 5,422 ,783 ,880

136
3. Uji Validitas Dan Reliabilitas Variabel Hubungan Masyarakat (X3)
CORRELATIONS
/VARIABLES=X3.1 X3.2 X3.3 Total
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations
Correlations

X3.1 X3.2 X3.3 Total

** ** **
X3.1 Pearson Correlation 1 ,485 ,617 ,856
Sig. (2-tailed) ,000 ,000 ,000

N 80 80 80 80
** ** **
X3.2 Pearson Correlation ,485 1 ,386 ,776
Sig. (2-tailed) ,000 ,000 ,000

N 80 80 80 80
** ** **
X3.3 Pearson Correlation ,617 ,386 1 ,813
Sig. (2-tailed) ,000 ,000 ,000

N 80 80 80 80
** ** **
Total Pearson Correlation ,856 ,776 ,813 1
Sig. (2-tailed) ,000 ,000 ,000

N 80 80 80 80

**. Correlation is significant at the 0.01 level (2-tailed).

137
RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability
Scale: ALL VARIABLES
Case Processing Summary

N %
Cases Valid 80 100,0
a
Excluded 0 ,0
Total 80 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
,745 3

Item-Total Statistics
Corrected Cronbach's
Scale Mean if Scale Variance Item-Total Alpha if Item
Item Deleted if Item Deleted Correlation Deleted
X3.1 5,67 1,790 ,659 ,556
X3.2 4,12 1,974 ,485 ,763
X3.3 5,62 1,935 ,578 ,652

138
4. Uji Validitas Dan Reliabilitas Variabel Penjualan Perorangan (X4)

CORRELATIONS
/VARIABLES=X4.1 X4.2 X4.3 X4.4 Total
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations
Correlations

X4.1 X4.2 X4.3 X4.4 Total

** ** ** **
X4.1 Pearson Correlation 1 ,550 ,706 ,669 ,823
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
X4.2 Pearson Correlation ,550 1 ,772 ,745 ,864
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
X4.3 Pearson Correlation ,706 ,772 1 ,863 ,942
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
X4.4 Pearson Correlation ,669 ,745 ,863 1 ,921
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80
** ** ** **
Total Pearson Correlation ,823 ,864 ,942 ,921 1
Sig. (2-tailed) ,000 ,000 ,000 ,000

N 80 80 80 80 80

**. Correlation is significant at the 0.01 level (2-tailed).

RELIABILITY

139
 /VARIABLES=X4.1 X4.2 X4.3 X4.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability

Scale: ALL VARIABLES

Case Processing Summary

N %
Cases Valid 80 100,0
a
Excluded 0 ,0
Total 80 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
,910 4

Item-Total Statistics
Corrected Cronbach's
Scale Mean if Scale Variance Item-Total Alpha if Item
Item Deleted if Item Deleted Correlation Deleted
X4.1 9,25 5,733 ,692 ,920
X4.2 9,37 5,498 ,756 ,898
X4.3 9,83 4,962 ,889 ,850
X4.4 8,84 5,329 ,858 ,863

140
5. Uji Validitas Dan Reliabilitas Variabel Keputusan Pembelian (Y)

CORRELATIONS
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 Y1.5 Total
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations

Correlations

Y1.1 Y1.2 Y1.3 Y1.4 Y1.5 Total

** ** ** ** **
Y1.1 Pearson Correlation 1 ,316 ,581 ,545 ,780 ,798
Sig. (2-tailed) ,004 ,000 ,000 ,000 ,000

N 80 80 80 80 80 80
** ** ** ** **
Y1.2 Pearson Correlation ,316 1 ,465 ,698 ,464 ,724
Sig. (2-tailed) ,004 ,000 ,000 ,000 ,000

N 80 80 80 80 80 80
** ** ** ** **
Y1.3 Pearson Correlation ,581 ,465 1 ,554 ,599 ,802
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 80 80 80 80 80 80
** ** ** ** **
Y1.4 Pearson Correlation ,545 ,698 ,554 1 ,636 ,846
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 80 80 80 80 80 80
** ** ** ** **
Y1.5 Pearson Correlation ,780 ,464 ,599 ,636 1 ,863
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 80 80 80 80 80 80
** ** ** ** **
Total Pearson Correlation ,798 ,724 ,802 ,846 ,863 1
Sig. (2-tailed) ,000 ,000 ,000 ,000 ,000

N 80 80 80 80 80 80

**. Correlation is significant at the 0.01 level (2-tailed).

141
RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4 Y1.5
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability

Scale: ALL VARIABLES

Case Processing Summary

N %
Cases Valid 80 100,0
a
Excluded 0 ,0
Total 80 100,0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics
Cronbach's
Alpha N of Items
,866 5

Item-Total Statistics
Corrected Cronbach's
Scale Mean if Scale Variance Item-Total Alpha if Item
Item Deleted if Item Deleted Correlation Deleted
Y1.1 9,58 7,508 ,681 ,839
Y1.2 9,63 7,875 ,576 ,864
Y1.3 9,19 7,100 ,667 ,844
Y1.4 9,71 7,201 ,751 ,822
Y1.5 8,26 6,928 ,770 ,816

142
LAMPIRAN 4. Uji Hipotesis

REGRESSION
/MISSING LISTWISE
/STATISTICS COEFF OUTS R ANOVA
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT Y
/METHOD=ENTER X1 X2 X3 X4.
Regression
a
Variables Entered/Removed
Variables Variables
Model Entered Removed Method
1 Penj.Peroranga
n, Promosi
Penj., . Enter
Hub.Masyarakat
b
, Periklanan

a. Dependent Variable: Kep.Pembelian

b. All requested variables entered.

Model Summary
Adjusted R Std. Error of the
Model R R Square Square Estimate
a
1 ,949 ,900 ,895 1,080

a. Predictors: (Constant), Penj.Perorangan, Promosi Penj.,

Hub.Masyarakat, Periklanan
a
ANOVA
Model Sum of Squares df Mean Square F Sig.
b
1 Regression 786,973 4 196,743 168,683 ,000
Residual 87,476 75 1,166

Total 874,449 79

a. Dependent Variable: Kep.Pembelian

b. Predictors: (Constant), Penj.Perorangan, Promosi Penj., Hub.Masyarakat, Periklanan

a
Coefficients
Standardized
Unstandardized Coefficients Coefficients
Model B Std. Error Beta t Sig.
1 (Constant) -2,648 ,651 -4,068 ,000

Periklanan ,230 ,097 ,188 2,366 ,021

Promosi Penj. ,402 ,056 ,369 7,167 ,000
Hub.Masyarakat ,583 ,108 ,341 5,413 ,000
Penj.Perorangan ,191 ,077 ,175 2,493 ,015

a. Dependent Variable: Kep.Pembelian

143
LAMPIRAN 5. HUBUNGAN KORELASI ANTAR VARIABEL INDEPENDENT

CORRELATIONS
/VARIABLES=X1 X2 X3 X4
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.

Correlations
Correlations

Periklanan Promosi Penj. Hub.Masyarakat Penj.Perorangan

** ** **
Periklanan Pearson Correlation 1 ,694 ,797 ,840
Sig. (2-tailed) ,000 ,000 ,000

N 80 80 80 80
** ** **
Promosi Penj. Pearson Correlation ,694 1 ,616 ,636
Sig. (2-tailed) ,000 ,000 ,000

N 80 80 80 80
** ** **
Hub.Masyarakat Pearson Correlation ,797 ,616 1 ,756
Sig. (2-tailed) ,000 ,000 ,000

N 80 80 80 80
** ** **
Penj.Perorangan Pearson Correlation ,840 ,636 ,756 1
Sig. (2-tailed) ,000 ,000 ,000

N 80 80 80 80

**. Correlation is significant at the 0.01 level (2-tailed).

144