Professional Documents
Culture Documents
Example 3: Weekly Report
Example 3: Weekly Report
MARKETING STATUS
APT. # OF OCC VACANT COVERED NOTICES COVERED NET TO % % % %
TYPE APT'S. APTS APTS VACANTSTO VACATENOTICES LEASE VACANT PHY OCC NTL TREND
1+1 54 49 5 1 2 1 5 9.3% 91% 9% 91%
2+2 72 61 11 7 1 0 5 15.3% 85% 7% 93%
3+2 10 8 2 1 1 1 1 20.0% 80% 10% 90%
TOTAL 136 118 18 9 4 2 11 13.2% 86.8% 8.1% 91.9%
COLLECTION STATUS
MARKET LTL LTL VACANT VACANT DELIQUENTDELIQUENT UD's
RENTS $ % $ % $ % IN PROCESS
$219,280 $16,345 7% $36,965 18.2% $18,630 9.2% 2
MARKETING RESPONSE
PHONE WALK-IN %
SOURCE CALLS TRAFFIC RENTALS RENTED
Drive By / Sign 2 1 0 0.00%
Resident Referral 0 0 0 #DIV/0!
Craigslist 5 4 3
Previous Resident 0 0 0 #DIV/0!
OAM 0 0 0 #DIV/0!
For Rent 1 0 0 #DIV/0!
Apartment Guide 0 0 0 #DIV/0!
Apartment Mag 0 0 0 #DIV/0!
VACANT UNIT STATUS
LA/OC Times 0 0 0 #DIV/0!
OC Register 0 0 0 #DIV/0!
Total Vacant 18
Local Paper 0 0 0 #DIV/0!
Yahoo Yellow Pages 0 0 0 #DIV/0!
Rent Ready 7
Rent.com 0 0 0 #DIV/0!
RentNet 0 0 0 #DIV/0!
% Rent Ready 38.9%
apartments.com 0 0 0 #DIV/0!
Other internet 0 0 0 #DIV/0!
In Progress 61.1%
TOTAL 8 5 3 60.00%
MARKETING RECAP
PHONE NUMBER PERCENT TOTAL TOTAL PERCENT Cancelled
EMPLOYEE CALLS OF APPT'S. APPT'S. SHOWINGS RENTALS CLOSING Rentals
Leasa 3 3 100.0% 3 2 66.7% 0
Jennifer 5 2 40.0% 2 1 50.0% 0
0 0 #DIV/0! 0 0 #DIV/0! 0
8 5 62.5% 5 3 60.0% 0
TRUE TRUE TRUE
COMMENTS
Concessions for this last weekend were $200 off on any vacant unit. Majority of traffic coming from craig's list and drive-by's. Craig's
list posted 3 x daily (vflyer, postlets + reg. posting). Curb appeal is excellent w/ exception of concrete work in frontage area, and fresh
balloons are out daily. New color in front of office and pool area is appealing. Balloons have increased traffic on drive-by's. Resident
referral flyers posted in cardio center and laundry rooms. We are also attaching resident referral flyers to copies of work orders left in
resident's apartments. Follow-up w/ prospects is done on daily basis to create urgency. Call backs to recent tours to inform of special
has been done. We are encouraging referrals from current residents, doing off-site marketing, targeting HOAG Hospital, CHOC Hospital,
local banks, traveling nurses companies, etc., and encouraging rentals from other properties.
Revised 04/24/07
Property:
Property ABC
Period: ### thru ###
CANCELS DENIALS
NAME REASON NAME REASON
1 Sterling, S. Went to Villa Venetia; cheaper rent + w/d + a/c 1
2 Stewart, S. Found less expensive rent elsewhere 2
3 McQuillan, B. Found less expensve rent elsewhere 3
Went to Park Newport; cheaper rent and closer to
4 Alderson, M. job 4
5 5
6 6
7 7
8 8
9 9
10 10
11 11
12 12
13 13
14 14
15 15
16 16
17 17
Rent Capture Box Score
(Last 10 Move-ins)
Prior New
Unit Unit Prior Move-out New Move-In Lease Lease Plan Rent Actual Plan Concession Plan Effective Effective Rent Gross Gross Effective Effective
# Type Turn Type Rent Date Resident Name Date Term Rent Rent Variance Concession Concession Variance Effective Rent Rent Variance $ % $ %
1 J106 2x2 rehab $1,560 04/30/08 Bryan 07/12/08 9 $1,720 $1,823 ($103) $300 $500 $200 $1,687 $1,781 ($95) $160 10% $127 8%
2 L103 2x2 rehab $1,675 06/06/08 Diaz 07/030/8 9 $1,650 $1,823 ($173) $300 $500 $200 $1,617 $1,781 ($165) ($25) -1% ($58) -3%
3 H105 2x2 rehab $1,435 05/11/08 Shebairo 07/01/08 9 $1,695 $1,823 ($128) $200 $500 $300 $1,673 $1,781 ($109) $260 18% $238 17%
4 E207 1x1 rehab $1,185 05/31/08 Hobbick 06/23/08 9 $1,265 $1,505 ($240) $0 $500 $500 $1,265 $1,463 ($198) $80 7% $80 7%
5 G107 1x1 rehab $1,185 12/04/07 Moghadam 06/20/08 9 $1,350 $1,505 ($155) $1,350 $500 ($850) $1,200 $1,463 ($263) $165 14% $15 1%
6 F105 2x2 rehab $1,675 04/30/08 Webb 06/190/8 11 $1,620 $1,823 ($203) $1,620 $500 ($1,120) $1,473 $1,781 ($309) ($55) -3% ($202) -12%
7 G205 2x2 rehab $1,405 12/31/07 Stone 06/190/8 9 $1,620 $1,823 ($203) $1,620 $500 ($1,120) $1,440 $1,781 ($341) $215 15% $35 2%
8 D104 2x2 rehab $1,675 02/20/08 Datu 06/09/08 11 $1,720 $1,823 ($103) $1,261 $500 ($761) $1,605 $1,781 ($176) $45 3% ($70) -4%
9 F208 1x1 rehab $1,215 04/01/08 Sipple 06/09/08 11 $1,420 $1,505 ($85) $500 $500 $0 $1,375 $1,463 ($89) $205 17% $160 13%
10 F102 1x1 rehab $1,215 12/15/07 Genchi 06/06/08 9 $1,395 $1,505 ($110) $500 $500 $0 $1,339 $1,463 ($124) $180 15% $124 10%
Total/Average: 10 $15,455 $16,958 ($1,503) $7,651 $5,000 ($2,651) $14,673 $16,541 ($1,868) $1,230 9% $448 3%
Per Unit: $1,546 $1,696 ($150) $765 $500 ($265) $1,467 $1,654 ($187) $123 9% $45 3%