1- Marketing concept is based on?

 A.Customer

 B.Product-oriented and centred

 C.Profit

 D.Loss

 E.None of these

Answer - A (Customer)

2- Which is Centre Point of marketing concept?

 A.Large Scale Organisation

 B.Production on Large Scale

 C.Customer

 D.Profit

 E.Programme

Answer - C (Customer)

3- "Make or Sell" concept is related with?

 A.Old Marketing Concept

 B.Social Marketing Concept

 C.New Marketing Concept

 D.All of these

 E.None of these
View Answer (-)
Answer - A (Old Marketing Concept)

4- "Sense and respond" concept is related with?

 A.Old Marketing Concept

 B.Modern Marketing Concept

 C.Product

 D.Profit

 E.Market

Answer - B (Modern Marketing Concept)

5- Which of the following bank is based on new marketing concept?

 A.Union Bank of India

 B.State Bank of India

 C.UCO Bank

 D.PNB

 E.All of these
 Answer - D (All of these)

6- Which is Centred Point of Bank?

 A.Present and Potential Customer of Bank

 B.Staff

 C.Profit

 D.Deposit

 E.Loan

Answer - A (Present and Potential Customer of Bank)

7- ______ is an integration of marketing activities directed towards customer satisfaction-

 A.Marketing Concept

 B.Marketing Planning and Controlling

 C.Product

 D.Service

 E.Profit

Answer - A (Marketing Concept)

8- Marketing concept emphasises

 A.On Maximum production

 B.On staff

 C.Customer-orientation and Coordination of marketing activities to achieve the organisation’s performance objectives

 D.Cost

 E.Purchase

Answer - C (Customer-orientation and Coordination of marketing activities to achieve the organisation’s performance objectives)

9- In Marketing CRM stands for

 A.Case Role Management

 B.Customer Relationship Management

 C.Cost Rule Market

 D.Customer Role in Market

 E.None of these
View Answer (-)

Answer - B (Customer Relationship Management)

10- Bank marketing Concept is a-

 A.Customer-oriented philosophy

 B.Product planning

 C.Deposit

 D.Loan
 E.Advances
View Answer (-)

Answer - A (Customer-oriented philosophy)

11- Who is the customer of Bank?

 A.The person who hold a Fixed Term Deposit Certificate of the Bank

 B.Staff of Bank

 C.Manager of Bank

 D.MD of Bank

 E.All of these
View Answer (-)

Answer - A (The person who hold a Fixed Term Deposit Certificate of the Bank)

12- Who is the king of a bank

 A.Bank’s employee

 B.Bank’s customer

 C.Bank’s Chartered Accountant

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Bank’s customer)

13- In Bank Sovereignty word may be used for

 A.Bank’s employees

 B.Bank’s Managing Director

 C.Bank’s customer

 D.Bank’s Law

 E.Rules
View Answer (-)

Answer - C (Bank’s customer)

14- Which is the Concept of Marketing?

 A.Customer is a King of market

 B.Customer is always right

 C.Your satisfaction is our profit

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

15- Which is the element of Marketing Concept?

 A.Consumer satisfaction
 B.Goal of the organisation

 C.Marketing of Product with co-ordinated efforts

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

16- Who is the Potential Customer of Bank?

 A.The person who want to job from the Bank

 B.Saving Account holder

 C.The person who want to borrow fund from the Bank

 D.Staff

 E.All of these
View Answer (-)

Answer - C (The person who want to borrow fund from the Bank)

17- Marketing concept includes-

 A.A comprehensive philosophy

 B.Long run success

 C.Product planning and development

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

18- Which is the term of Digital Marketing?

 A.Blocked

 B.Cost

 C.Plan

 D.Brand

 E.Utility
View Answer (-)

Answer - A (Blocked)

19- Which is the base of Customer-oriented Concept of Marketing?

 A.Customer is king of market

 B.Product or service

 C.Price

 D.Planning

 E.Promotion
View Answer (-)
 Answer - A (Customer is king of market)

20- The Position of customer is centred due to

 A.Product Planning and Marketing research

 B.Pricing

 C.After Sale Service

 D.Promotional mix

 E.All of these
View Answer (-)

Answer - D (All of these)

21- A campaign is a

 A.Specific message being sent to a specific group of recipients

 B.System

 C.Plan

 D.Market

 E.None of these
View Answer (-)

Answer - A (Specific message being sent to a specific group of recipients)

22- Which is the type of marketing concept?

 A.Production Concept

 B.Product Concept

 C.Sales Concept

 D.Marketing Concept

 E.All of these
View Answer (-)

Answer - E (All of these)

23- Which is not the concept of marketing?

 A.Social marketing concept

 B.Product disposal planning concept

 C.Marketing concept

 D.Product concept

 E.All of these
View Answer (-)

Answer - B (Product disposal planning concept)

24- RSS Stands for-

 A.Real Save System

 B.Role Saver System

 C.Real Simple Syndication

 D.Real Saver System

 E.None of these
View Answer (-)

Answer - C (Real Simple Syndication)

25- The selling concept applies on:

 A.Bank and other Financial Institution

 B.Insurance

 C.Gas

 D.Water Supply

 E.All of these
View Answer (-)

Answer - D (All of these)

26- Which bank is following high Pressure Selling of their product?

 A.ICICI Bank

 B.State Bank of India and UCO bank

 C.Bank of Baroda

 D.Bank of India

 E.All of these
View Answer (-)

Answer - A (ICICI Bank)

27- Which is the part of Selling concept?

 A.Profit by sales

 B.Production of Present Product

 C.Sales/Promotional efforts

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

28- Which concept of marketing is based on customer Welfare and Satisfaction?

 A.Social Marketing Concept

 B.Production concept

 C.Product concept

 D.Marketing concept

 E.All of these
View Answer (-)

Answer - A (Social Marketing Concept)

 29- Social Marketing Concept involves:

 A.Long run welfare of society

 B.Long run satisfaction of customer

 C.Research and development

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

30- Which is the assumption of Social marketing?

 A.Long term profit

 B.Long run satisfaction of customer

 C.Social Performance

 D.Social welfare

 E.All of these
View Answer (-)

Answer - D (All of these)

31- Marketing concept earns the Profit with?

 A.Customer satisfaction of Bank

 B.Staff

 C.Product

 D.Building

 E.ATM
View Answer (-)

Answer - A (Customer satisfaction of Bank)

32- Which is customer and society-oriented concept of marketing?

 A.Production concept of marketing

 B.Social marketing concept

 C.Product concept

 D.Marketing concept

 E.Selling Concept
View Answer (-)

Answer - B (Social marketing concept)

33- Which is the pillar of marketing concept?

 A.Financial planning and control

 B.Customer orientation

 C.Plant

 D.Fixed Cost
 E.Sales
View Answer (-)

Answer - B (Customer orientation)

34- Which is not the pillar of marketing concept?

 A.Integrated management with marketing fulcrum

 B.Cost

 C.Customer satisfaction

 D.Welfare of customer

 E.All of these
View Answer (-)

Answer - B (Cost)

35- Which is the base/rule of Customer-orientation?

 A.Customer is a king of market

 B.Staff is a king

 C.Profit is aim

 D.Goal

 E.Programme
View Answer (-)

Answer - A (Customer is a king of market)

36- Which is/are marketing activities?

 A.Product Planning and Pricing

 B.Pricing

 C.Transportation

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

37- CRM stand for

 A.Central Role Money

 B.Customer Relationship Management

 C.Customer Rate Money

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Customer Relationship Management)

38- Customerisation means

 A.Promotion
 B.Goods offer on various conditions

 C.Customer-orientation and Coordination of marketing activities to achieve the organisation’s performance objectives

 D.Sales

 E.Relation
View Answer (-)

Answer - B (Goods offer on various conditions)

39- Which is customer information?

 A.Purchasing Priority

 B.Like-dislike

 C.Customer’s Income

 D.Customer’s Age

 E.All of these
View Answer (-)

Answer - E (All of these)

40- Which is/are causes (es) of increasing importance of marketing concept?

 A.Population growth

 B.Legal Protection to consumers

 C.Technological Change

 D.Credit and Loan facilities

 E.All of these
View Answer (-)

Answer - E (All of these)

41- Which is the new outcome of change in distribution system?

 A.Teleshoping

 B.Speed Post and Courier System

 C.Internet

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

42- Which is Plastic money?

 A.Credit Card and Debit Card

 B.Rupee

 C.Dollar

 D.Bank Draft

 E.Banker Note
View Answer (-)
 Answer - A (Credit Card and Debit Card)

43- Individualisation is process of?

 A.Customer relationship management

 B.Customerisation

 C.Customer Information

 D.Storage

 E.Transport
View Answer (-)

Answer - B (Customerisation)

44- Which is modern means of quick response to customer’s problems?

 A.Toll Free Phone

 B.Consumer Protection laws

 C.Government of India

 D.Speed Post

 E.All of these
View Answer (-)

Answer - A (Toll Free Phone)

45- CRM is helpful in?

 A.New product development and planning

 B.Risk Creation

 C.Purchasing

 D.System

 E.Production
View Answer (-)

Answer - A (New product development and planning)

46- Which is economic product?

 A.Inflation

 B.Population and Congestion Problem

 C.Pollution

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

47- Old Concept of Marketing comprises-

 A.Buying and selling activities

 B.Only Buying
 C.Only Selling

 D.Only price

 E.All of these
View Answer (-)

Answer - A (Buying and selling activities)

48- Marketing includes activities involved in the flow of goods and services from Production to-

 A.Marketing

 B.Godown and Transportation System

 C.Consumption

 D.Power

 E.All of these
View Answer (-)

Answer - C (Consumption)

1- DSA is
 A.Direct Setting Agent

 B.Division Sales Act

 C.Direct Sales Association

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Direct Setting Agent)

2- DSA is an agent of
 A.ICICI Bank

 B.State Bank of India

 C.Union Bank of India

 D.PNB

 E.All of these
View Answer (-)

Answer - A (ICICI Bank)

3- What is full form of PIN?

 A.Personal identification number

 B.Product-in-Net

 C.Pull-in-net

 D.Push-in-Note

 E.All of these
View Answer (-)

Answer - A (Personal identification number)

4- What is the full form of CNP?

 A.Cardholder Not Present

 B.Cash Net Process

 C.Cash-not-Price

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Cardholder Not Present)

5- BDEs stand for

 A.Business Division Event

 B.Business Development Executives

 C.Book Design Event

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Business Development Executives)

6- DSEs stand for

 A.Direct School Event

 B.Direct Sales Executives

 C.Division Sales Executives

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Direct Sales Executives)

7- Micro credit started from

 A.Indian

 B.Bangladesh

 C.USA and UK

 D.Japan

 E.All of these
View Answer (-)

Answer - B (Bangladesh)

8- “Good people to bank with” is mark name of the

 A.Union Bank of India

 B.State Bank of India

 C.UCO Bank

 D.PNB

 E.ICICI Bank
View Answer (-)

Answer - A (Union Bank of India)

9- BSE means
 A.Bombay Stock Exchange

 B.Book Sales Event

 C.Budget Sales Event

 D.All of these
 E.None of these
View Answer (-)

Answer - A (Bombay Stock Exchange)

10- NSE means?

 A.Net Sales Event

 B.Northern Sales Event

 C.National Stock Exchange

 D.All of these

 E.None of these
View Answer (-)

Answer - C (National Stock Exchange)

11- What is must for operating ATM machine?

 A.ATM Card

 B.Personal Identification Number

 C.ATM Machine

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

12- Which is not a Private Bank?

 A.ICICI Bank

 B.SBI

 C.Axis Bank

 D.HDFC Bank

 E.All of these
View Answer (-)

Answer - B (SBI)

13- Where is the Head office o SBI-

 A.Mumbai

 B.Jaipur

 C.Delhi

 D.Raipur

 E.None of these
View Answer (-)

Answer - A (Mumbai)

14- Where is the Head office of RBI?

 A.Jaipur

 B.Ahmadabad

 C.Mumbai

 D.Lucknow

 E.None of these
View Answer (-)
 Answer - C (Mumbai)

15- ATM Card is issued by the-

 A.Bank

 B.Manufacturing and Processing Organisation

 C.Trader

 D.Advocate

 E.All of these
View Answer (-)

Answer - A (Bank)

16- For using of ATM Card, what is must?

 A.An account in the bank

 B.Fund Available in the account

 C.A valid ATM Card

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

17- PIN is
 A.A very confidential number

 B.A open number

 C.A product

 D.All of these

 E.None of these
View Answer (-)

Answer - A (A very confidential number)

18- For ATM Card, PIN is provided by-

 A.Respective Bank

 B.Reserve Bank of India

 C.SEBI

 D.Government

 E.Customer
View Answer (-)

Answer - A (Respective Bank)

19- Credit card is issued by-

 A.Respective Bank or any credit Authority

 B.Customer

 C.Anybody

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Respective Bank or any credit Authority)

20- Debit card is issued by

 A.Bank or any agency authorized by bank

 B.Staff

 C.Customer

 D.SEBI

 E.None of these
View Answer (-)

Answer - A (Bank or any agency authorized by bank)

1- What is PAN?
 A.Permanent Account Note

 B.Permanent Account Number

 C.Product Act Note

 D.Programme Action Note

 E.None of these
View Answer (-)

Answer - B (Permanent Account Number)

2- Which bank is authorized for issuing PAN Card?

 A.Union Bank of India

 B.State Bank of India

 C.UTI Bank (Axis Bank)

 D.UCO Bank

 E.SEBI
View Answer (-)

Answer - C (UTI Bank (Axis Bank))

3- What is the purpose of PAN Card?

 A.For tax return filling

 B.For product production

 C.For storage

 D.RISK Management

 E.All of these
View Answer (-)

Answer - A (For tax return filling)

4- NBA stands for?

 A.Net Banking Assets

 B.National Banking Association

 C.Net Book Act

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Net Banking Assets)

5- In India, the banking business are controlled and regulated by?

 A.Companies Act, 1956

 B.Banking Regulation Act, 1949

 C.Indian Contract Act, 1872

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Banking Regulation Act, 1949)

6- PLR is?
 A.Prime Lending Rate

 B.Product Life Rate

 C.Product Loyalty Rate

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Prime Lending Rate)

7- The online Product of Banks are

 A.E-Banking Retail

 B.E-Banking Corporate

 C.E-Remit

 D.E-Tax Pay

 E.All of these
View Answer (-)

Answer - D (All of these)

8- Which is/are the Product of the Bank?

 A.Credit Card

 B.Kissan Credit Card

 C.International Debit Card

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

9- Which is a Private Bank?

 A.AXIS Bank

 B.SBI

 C.UCO Bank

 D.Bank of Baroda

 E.All of these
View Answer (-)

Answer - A (AXIS Bank)

10- FDR is
 A.Fixed Date Rate

 B.Full Date Rate

 C.Fixed Deposit Receipts

 D.All of these
 E.None of these
View Answer (-)

Answer - C (Fixed Deposit Receipts)

11- Rural Banking’s Product includes?

 A.Agricultural Banking Product

 B.Micro Credit

 C.Agricultural Credit

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

12- The corporate banking includes?

 A.Corporate Accounts

 B.Mid Corporate Group

 C.Project Finance

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

13- The modern banking services of the banks is/are?

 A.Internet Banking

 B.Mobile Banking

 C.ATM Services

 D.Demat Services

 E.All of these
View Answer (-)

Answer - D (All of these)

14- Which is the online services of a bank-

 A.Imobile

 B.Mobile Banking Funds Transfer

 C.Shopping

 D.WOW Shopping

 E.All of these
View Answer (-)

Answer - D (All of these)

15- Personal Banking includes?

 A.Deposits

 B.Loans or Credit Cards

 C.Investment

 D.Insurance

 E.All of these
View Answer (-)
 Answer - D (All of these)

16- India’s central bank is?

 A.State Bank of India

 B.Reserve Bank of India

 C.UCO Bank

 D.SEBI

 E.All of these
View Answer (-)

Answer - B (Reserve Bank of India)

1- The Reserve Bank of India was established on?

 A.April 1, 1940

 B.April 1, 1930

 C.April 1, 1935

 D.April 1, 1936

 E.None of these
View Answer (-)

Answer - C (April 1, 1935)

2- Which is RBI Act?

 A.Companies Act, 1956

 B.Reserve Bank of India Act, 1934

 C.Fera-1973

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Reserve Bank of India Act, 1934)

3- The central office of the RBI was initially established in?

 A.Jaipur

 B.Delhi (Laxmipuri)

 C.Calcutta

 D.Raipur

 E.None of these
View Answer (-)

Answer - C (Calcutta)

4- The Reserve Bank is fully owned by the?

 A.State Govt. of U.P.

 B.State Govt. of Maharashtra

 C.Govt. of India

 D.Private Sector

 E.All of these
View Answer (-)

Answer - C (Govt. of India)

5- Who is the official director of the RBI?

 A.Governor

 B.Prime Minister of India

 C.SEBI

 D.PNB

 E.SBI
View Answer (-)

Answer - A (Governor)

6- Who is the Governor of RBI?

 A.Dr. Rakesh Mohan

 B.Dr. Y.V. Reddy

 C.Sri. V. Leeladhar

 D.Dr. D. Subba Rao

 E.None of these
View Answer (-)

Answer - D (Dr. D. Subba Rao)

7- The Product of HDFC Bank includes-

 A.Credit Card

 B.Personal loan or Home loan

 C.Life Insurance

 D.Online Trading Account

 E.All of these
View Answer (-)

Answer - D (All of these)

8- Which is not the product of a bank-

 A.Demat Account or Current Account

 B.Bank Building

 C.Auto loan

 D.USED car loan

 E.All of these
View Answer (-)

Answer - B (Bank Building)

9- Transaction Marketing means

 A.Marketing only to strangers

 B.More selling of goods

 C.Doing banking transaction

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

10- NRI is an easy target for effective marketing because?

 A.He likes Indian goods

 B.He does not like Indian goods

 C.He is easily approachable

 D.It is cheaper to contract NRIs

 E.There are special products designed for NRIs

View Answer (-)

Answer - A (He likes Indian goods

11- A DSA helps in

 A.Boosting Direct Sales

 B.Contacting customers in the Net

 C.Indirect Marketing

 D.Direct Telemarketing

 E.None of these
View Answer (-)

Answer - A (Boosting Direct Sales)

12- Marketing is required for?

 A.Boosting production

 B.Boosting sales

 C.Boosting profits

 D.Improving customer service

 E.All of these
View Answer (-)

Answer - D (All of these)

13- A cold call is?

 A.Best way to do marketing

 B.A last resort for marketers

 C.Marketing at random

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Best way to do marketing)

14- A call can be effective by?

 A.Making a phone call

 B.Sending an e-mail

 C.Calling on friends

 D.Services with several facilities

 E.Personally calling on prospective customers

View Answer (-)

Answer - D (Personally calling on prospective customers)

15- Good selling skills involves-

 A.Alertness

 B.Knowledge of competition

 C.Knowledge of market

 D.Empathy
 E.All of these
View Answer (-)

Answer - D (All of these)

16- Which of the following is not a channel for bank marketing?

 A.Telemarketing

 B.Internet Banking

 C.Mobile banking

 D.Existing satisfied customers

 E.None of these
View Answer (-)

Answer - D (None of these)

17- A prospect means?

 A.A person likely to work in a Bank

 B.College Syllabus

 C.A religions head

 D.A likely buyer

 E.None of these
View Answer (-)

Answer - D (A likely buyer)

18- Product development is?

 A.Useful for bank Marketing

 B.Not useful for bank Marketing

 C.They have no role to play in bank marketing

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Useful for bank Marketing)

1- Marketing is successful when?

 A.Demand exceeds supply

 B.Supply exceeds demand

 C.Exports are heavy and costly

 D.Salesman are effectively trained

 E.All of these
View Answer (-)

Answer - D (Salesman are effectively trained)

2- In Marketing, Market Penetration means?

 A.Approaching houses of likely Purchasers

 B.Entering stores and shops

 C.Covering a wide area of the market

 D.All of these

 E.None of these
View Answer (-)
 Answer - D (All of these)

3- Innovation helps in?

 A.Designing new products

 B.Improving marketing Fluctuations

 C.Increasing sales

 D.New methods for increasing Prospects

 E.All of these
View Answer (-)

Answer - D (All of these)

4- Marketing Strategy means?

 A.New ideas to lure more customers

 B.New methods to retain the customers

 C.New ways to contact the new customers

 D.New marketing techniques

 E.All of these
View Answer (-)

Answer - D (All of these)

5- Successful Marketing Strategies need?

 A.Knowledge of customers tastes

 B.Good leadership

 C.Proper direction and guidance

 D.Knowledge of peers

 E.All of these
View Answer (-)

Answer - D (All of these)

6- Promotion means?
 A.Additional responsibility

 B.Doing research in Marketing

 C.Advertisement and Publicity for Marketing

 D.Going up the ladder in Government establishments

 E.All of these
View Answer (-)

Answer - C (Advertisement and Publicity for Marketing)

7- Diversification means-
 A.Marketing in diverse countries

 B.Marketing in diverse companies

 C.Marketing new diverse products

 D.Used only for transaction with foreign countries

 E.All of these
View Answer (-)

Answer - C (Marketing new diverse products)

8- Motivation is very much required for effective marketing. What other qualities are required-
 A.Confidence

 B.Effective Communication Skills

 C.Team work

 D.Perseverance

 E.All of these
View Answer (-)

Answer - D (All of these)

9- ROI Stands for?

 A.Return on Investment

 B.Rate on Internet

 C.Return on Internet

 D.Rule on Investment

 E.None of these
View Answer (-)

Answer - A (Return on Investment)

10- Digital marketing is the promoting of brands using the-

 A.Interactive channels

 B.Newspaper

 C.Radio

 D.Magazines

 E.None of these
View Answer (-)

Answer - A (Interactive channels)

11- Digital Marketing involves?

 A.Pull and Push

 B.Cost

 C.Green

 D.RAM

 E.None of these
View Answer (-)

Answer - A (Pull and Push

1- CRS stand for?
 A.Consumer Relationship System

 B.Cost Rate Strategy

 C.Cost Relationship Sample

 D.Care Rate Sample

 E.None of these
View Answer (-)

Answer - A (Consumer Relationship System)

2- Which type of marketing plays vital role in Indian Economy?

 A.Rural Marketing

 B.Digital Marketing
 C.Web Marketing

 D.Online Marketing

 E.All of these
View Answer (-)

Answer - A (Rural Marketing)

3- Which is Means of Outdoor advertising?

 A.Posters

 B.Sandwich Board Advertising

 C.Electric Display

 D.Advertising Board

 E.All of these
View Answer (-)

Answer - D (All of these)

4- Mural Advertising includes?

 A.Sky Advertising

 B.Bus Tram and Train Advertising

 C.Sticker Advertising

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

5- Which is means of Bank advertising?

 A.Newspaper or Magazine

 B.Television

 C.Posters

 D.Internet

 E.All of these
View Answer (-)

Answer - D (All of these)

6- Which is the latest means of Bank advertising?

 A.Internet or e-mail

 B.Price list or Business Reply envelope

 C.Post Card

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Internet or e-mail)

7- Which is the best means of bank advertising-

 A.Bank employee or their Manager

 B.Sky Advertising

 C.Satisfied BANK Customer

 D.Circular
 E.All of these
View Answer (-)

Answer - C (Satisfied BANK Customer)

8- Which is a vehicle for transmitted a publicist’s message in permanent printed, written or processed form with control distribution direct to selected
individual-
 A.Direct mail advertising

 B.Poster

 C.Electric display

 D.Board

 E.Brand
View Answer (-)

Answer - A (Direct mail advertising)

9- Which is using the letter box to tell the right people about the right goods at the right time in the right way?
 A.Sticker Advertising

 B.Direct mail advertising

 C.Poster

 D.Electric Display

 E.All of these
View Answer (-)

Answer - B (Direct mail advertising)

10- Mail advertising includes

 A.Price List

 B.Business Reply Envelope

 C.Business Reply Envelope

 D.Booklets

 E.All of these
View Answer (-)

Answer - D (All of these)

11- Which is the means of advertising?

 A.Radio and Television

 B.Cinema

 C.Gift

 D.Demonstration

 E.All of these
View Answer (-)

Answer - D (All of these)

12- Promotional Advertising includes?

 A.Window advertising

 B.Interior Display

 C.Showroom and Exhibition

 D.All of these

 E.None of these
View Answer (-)
 Answer - D (All of these)

13- Essentials of a good advertising copy

 A.Attracting Attention

 B.Arousing Interest

 C.Understandable

 D.Believable

 E.All of these
View Answer (-)

Answer - D (All of these)

14- Media Selection Decision involves?

 A.Distribution Policy

 B.Circulation of the Media

 C.Media Cost

 D.Market

 E.All of these
View Answer (-)

Answer - D (All of these)

15- Which is the factors of Media Selection Decision?

 A.Message

 B.Object or aim of the Advertising

 C.Advertiser’s Usage

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

16- Advertising agencies are organizations of?

 A.Specialist in advertising

 B.Product

 C.Brand

 D.Services

 E.All of these
View Answer (-)

Answer - A (Specialist in advertising)

17- Recall Test includes-

 A.Gallup and Robinson Test

 B.Association Test

 C.Radio Recall Test

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

 18- Utility of advertising includes?
 A.Price stability

 B.Good effect on firm’s Personnel

 C.Permanent Demand

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

19- Which is the advantage of advertising?

 A.Reminder for essential things

 B.Healthy Competition

 C.Increases Knowledge

 D.Higher Profits

 E.All of these
View Answer (-)

Answer - D (All of these)

20- Demerits of advertising includes?

 A.Changing fashion

 B.Expensive or Instability

 C.Extravagance of money

 D.Misleading Advertising

 E.All of these
View Answer (-)

Answer - D (All of these

21- Which is any paid form of non-Personal Presentation?

 A.Sales Promotion

 B.Advertising

 C.Research and development

 D.Sales Tax

 E.VAT
View Answer (-)

Answer - B (Advertising)

22- VAT stands for?

 A.Value Added Tax

 B.Value After Tax

 C.Value After Technique

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Value Added Tax)

23- Advertising is any form of paid non-Personal Presentation of ideas, goods or services for the purpose of?
 A.Inducing people to buy
 B.Advertising

 C.Newspaper

 D.Brand

 E.All of these
View Answer (-)

Answer - A (Inducing people to buy)

24- Rural marketing is suitable for?

 A.Rural Markets

 B.Urban Markets

 C.Foreign Markets

 D.Stock Markets

 E.None of these
View Answer (-)

Answer - A (Rural Markets)

25- Which is the element of Advertising?

 A.Public Presentation

 B.Identified Sponsors

 C.Pervasiveness

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

26- Advertising may be?

 A.Non-Personal Presentation

 B.Personal Presentation

 C.Negative

 D.Positive

 E.All of these
View Answer (-)

Answer - A (Non-Personal Presentation)

27- Publicity may be-

 A.Personal and Non-Personal

 B.Oral

 C.Unwritten

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

28- Which is true about advertising-

 A.It is a paid basis

 B.It may be non-personal

 C.It is not a critical presentation

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

29- The function of advertising includes?

 A.To increase sales

 B.To create new customers

 C.To develop future business

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

30- The function of advertising involves

 A.To explain causes of shortages

 B.To aid salesmen

 C.To introduce new Products

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

1- Which is the component of marketing environment?

 A.Legal environment

 B.Political environment

 C.Social and cultural environment

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

2- Marketing environment may be?

 A.Dynamic and Geographical limit

 B.Correct

 C.Full

 D.Fixed

 E.All of these
View Answer (-)

Answer - A (Dynamic and Geographical limit)

3- Which is the nature of marketing environment?

 A.Internal and External environment

 B.Mutual Factors

 C.Dynamic Factor

 D.All of these

 E.None of these
 View Answer (-)

Answer - D (All of these)

4- Front Office Operations includes?

 A.Direct interaction with customer

 B.Face to Face meetings

 C.Phone calls

 D.E-mail

 E.All of these
View Answer (-)

Answer - D (All of these)

5- Which are mutual factors of marketing environment?

 A.Labour

 B.Political system affected by Social factor

 C.Capital

 D.Plant

 E.Exchange
View Answer (-)

Answer - B (Political system affected by Social factor)

6- Target customer means-

 A.Present customer

 B.The customer to whom goods/service be sold

 C.Staff

 D.Ex-customer

 E.Ex-staff
View Answer (-)

Answer - B (The customer to whom goods/service be sold)

7- Nature of marketing environment includes?

 A.Changes as per environment

 B.Communication

 C.Challenges

 D.Wide market

 E.All of these
View Answer (-)

Answer - D (All of these)

8- How many partners may be in a banking company?

 A.10

 B.No. of partner may be decided by customer

 C.15

 D.20

 E.5
View Answer (-)

Answer - A (10)
 9- A bank is regulated by
 A.Indian Companies Act, 1956

 B.Banking Regulation Act, 1949

 C.Indian Contract Act, 1872

 D. All of these

 E.None of these
View Answer (-)

Answer - B (Banking Regulation Act, 1949)

10- Which is a Final account of a bank?

 A.Profit and Loss A/c

 B.Balance Sheet

 C.Trading A/c

 D.A and B

 E.None of these
View Answer (-)

Answer - D (A and B

11- _______ is a bank of banks

 A.State Bank of India

 B.Reserve Bank of India

 C.UCO Bank

 D.Canara Bank

 E.UTI Bank
View Answer (-)

Answer - B (Reserve Bank of India)

12- NPA stand for

 A.Net Par Asset

 B.Non-Performing Assets

 C.Net Performing Assets

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Non-Performing Assets)

13- What is the full form PA in case of banking system?

 A.Performing Assets

 B.Public Act

 C.Public Assets

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Performing Assets)

14- Loan and Advance of a bank is?

 A.Assets of bank
 B.Liabilities of bank

 C.Bill

 D.Cost

 E.All of these
View Answer (-)

Answer - A (Assets of bank)

15- NBAs stand for-(In case of bank)?

 A.Net Book Assets

 B.Non-Banking Assets

 C.Non-Book Act

 D.Non-Banking Act

 E.All of these
View Answer (-)

Answer - B (Non-Banking Assets)

16- PSBs is a – (In case of bank)-

 A.Public Social Books

 B.Public Sector Banks

 C.Private Social Banks

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Public Sector Banks)

17- What is full form of SCBs (In case of bank)?

 A.School Commerce Books

 B.Schedule Commercial Banks

 C.Schedule Cost Books

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Schedule Commercial Banks)

18- Which is nature of marketing environment?

 A.Satisfaction of environment

 B.Exchange of bank’s information

 C.Geographical limit

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

19- Need of marketing environment includes?

 A.Knowledge Fluctuation in banking system

 B.Knowledge of changes

 C.Measurement of risk
 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

20- Put option is available for?

 A.Buyer

 B.Seller

 C.Buyer and Seller

 D.Regulated Authority of bank

 E.All of these
View Answer (-)

Answer - A (Buyer)

21- The exchange department of bank?

 A.Product the banker note

 B.Convert the Foreign Currency into domestic Currency

 C.Issue a ATM Card

 D.Issue a Kisan Card

 E.Issue of bank note

View Answer (-)

Answer - B (Convert the Foreign Currency into domestic Currency)

22- ADRs is a –(In capital market)?

 A.American Depository Receipt

 B.All Deposits Rate

 C.All Division Rule

 D.All of these

 E.None of these
View Answer (-)

Answer - A (American Depository Receipt)

23- Resources should be obtained at?

 A.Maximum Cost

 B.Minimum Cost

 C.No Cost no profit

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Minimum Cost)

24- Which is the result of marketing environment?

 A.Innovation

 B.Development of competitive ability

 C.Knowledge of Challenge

 D.All of these

 E.None of these
 View Answer (-)

Answer - D (All of these)

25- What are the Short Term Credit Source (In case of bank)?
 A.Loan and Advance (upto one year)

 B.Bank Credit

 C.Short Term Loan

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

26- Which is the Internal factor of marketing environment-

 A.Target of organization

 B.Concept of firm

 C.Resources of the organisation

 D.Production method

 E.All of these
View Answer (-)

Answer - D (All of these)

27- Which is main internal factor of a Banking Environment-

 A.Staff

 B.Present and Potential Customer

 C.Market

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Staff)

28- Which is a controllable factor of marketing environment?

 A.Aim of marketing department

 B.Policy of firm

 C.Organisational structure

 D.Marketing Policy

 E.All of these
View Answer (-)

Answer - D (All of these)

29- External marketing factor of a bank is/are

 A.Consumer of the Bank

 B.Property of the Bank

 C.Assets of the Bank

 D.Loan of the Bank

 E.All of these
View Answer (-)

Answer - A (Consumer of the Bank)

 1- Price of an article or service is its market value expressed in terms of ?
 A.Money

 B.Cost of capital and Cost of Production

 C.Sales

 D.Profit

 E.Expenses
View Answer (-)

Answer - A (Money)

2- Price is a?
 A.Consideration of a Product or services

 B.Brand

 C.Cost

 D.Advertisement

 E.Tax
View Answer (-)

Answer - A (Consideration of a Product or services)

3- Which is a form of Price?

 A.Wage or salary

 B.Interest on loan or interest on money

 C.Hire

 D.Rent

 E.All of these
View Answer (-)

Answer - D (All of these)

4- Anti-Social Price includes?

 A.Price of black market

 B.Gift

 C.Tax

 D.Commission for sales

 E.All of these
View Answer (-)

Answer - A (Price of black market)

5- Price is a total of?

 A.Price of Product or service

 B.Guarantee

 C.Warrantee

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

6- Price is?
 A.The amount of money charged for Product or services
 B.A product

 C.Method

 D.All of these

 E.None of these
View Answer (-)

Answer - A (The amount of money charged for Product or services)

7- What is the Price-

 A.It is a Product

 B.It is monetary value

 C.It is a loss

 D.All of these

 E.None of these
View Answer (-)

Answer - B (It is monetary value)

8- Which is importance of Price?

 A.Income and Profit

 B.Base of product valuation

 C.Product regulation

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

9- Which is importance of Pricing?

 A.Fair value

 B.Stability in Price

 C.Purchase Planning

 D.Help in Product Comparison

 E.All of these
View Answer (-)

Answer - D (All of these)

10- The objectives of Pricing includes

 A.Profit oriented objectives

 B.Skimming the Cream Price

 C.Sales oriented objectives

 D.All of these

 E.(A) and (C)

View Answer (-)

Answer - D ((A) and (C))

11- Profit oriented objective includes?

 A.Maximizing Profits

 B.Sales

 C.Cost
 D.Research

 E.Loss
View Answer (-)

Answer - A (Maximizing Profits)

12- Maximizing profit is possible, when

 A.Monopoly Position in the market

 B.High Product Price

 C.MC=MR

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

13- MC means
 A.Money Cost

 B.Marginal Cost of Product

 C.More Cost

 D.Money and Capital

 E.All of these
View Answer (-)

Answer - B (Marginal Cost of Product)

14- MR means?
 A.Money and Rate

 B.Marginal revenue from Product

 C.Money and Revenue

 D.More Reserve

 E.All of these
View Answer (-)

Answer - B (Marginal revenue from Product)

15- Skimming (the cream price) is the?

 A.Pricing of the Product

 B.Sales Technique

 C.Wage

 D.Cost of Production

 E.None of these
View Answer (-)

Answer - A (Pricing of the Product)

16- Skimming is concerned with?

 A.Initial sales of product

 B.Product Production

 C.Product Planning

 D.Advertising

 E.All of these
 View Answer (-)

Answer - A (Initial sales of product)

17- Minimising loss is result of -

 A.Better Product Quality

 B.Sales Promotion Scheme

 C.High Competition

 D.All of these

 E.None of these
View Answer (-)

Answer - C (High Competition)

18- Sales oriented objectives includes?

 A.Maximizing Sales Volume

 B.Maximizing number of customers

 C.Maximizing market share

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

19- Which is the objective of Status-quo-objective Pricing?

 A.Stabilising Prices

 B.Meeting Competition

 C.To ensure existence

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

20- FC stand for?

 A.Full Cost of Production

 B.Fixed Cost

 C.Full Standard Cost

 D.Final Capital

 E.All of these
View Answer (-)

Answer - B (Fixed Cost)

21- VC means?
 A.Value Cost

 B.Variable Cost

 C.Variable Costing with volume

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Variable Cost)

 22- Variable Cost of Product involves?
 A.Material Cost

 B.Research and development expenses

 C.Rent

 D.Salary

 E.All of these
View Answer (-)

Answer - A (Material Cost)

23- Fixed Cost includes?

 A.Salary of the employee or manager

 B.Material Cost

 C.Power

 D.Wage

 E.All of these
View Answer (-)

Answer - A (Salary of the employee or manager)

24- BEP stand for?

 A.Basis Product evaluation

 B.Break even point

 C.Basis of Product

 D.Exception of business

 E.All of these
View Answer (-)

Answer - B (Break even point)

25- P/V Ratio stand for?

 A.Profit Volume Ratio

 B.Product Value

 C.Product Variation

 D.Value of Price

 E.None of these
View Answer (-)

Answer - A (Profit Volume Ratio)

26- Which is the reason for maximizing sales volume?

 A.Uses of Promotional Techniques

 B.To maintain Competition Price

 C.To provide discount

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

27- The factors influencing price determination includes-

 A.Organisational factors
 B.Marketing Mix

 C.Cost of the Product

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

28- Business relationship includes-

 A.Interaction with suppliers

 B.Pricing

 C.Product

 D.Analysis

 E.None of these
View Answer (-)

Answer - A (Interaction with suppliers)

29- Which is an external factor of Pricing?

 A.Product demand

 B.Competition

 C.Buyers behaviour and nature

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

30- Ethical values includes

 A.Black Money

 B.Be honest and be social

 C.Pollution

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Be honest and be social)

31- Government Policy includes?

 A.MRTP Act, 1969

 B.Competition Policy

 C.Consumer Protection Policy

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

32- Industry network includes?

 A.Partner

 B.Lobbying Groups

 C.Finance
 D.Direct Network

 E.Call
View Answer (-)

Answer - B (Lobbying Groups)

33- Which is/are stage of the economy?

 A.Growth in the economy

 B.Inflation

 C.Deflation

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

34- Which is the type of demand?

 A.Elastic Demand

 B.Inelastic Demand

 C.Perfect Elastic Demand

 D.Perfect Inelastic Demand

 E.All of these
View Answer (-)

Answer - D (All of these)

35- Cost of resource includes?

 A.Cost of raw material

 B.Labour

 C.Power or coal

 D.Capital

 E.All of these
View Answer (-)

Answer - D (All of these)

36- Which is cost based Pricing method?

 A.Cost plus method

 B.Mark-up method

 C.Target return method

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

37- Cost plus method is-

 A.Price= Per unit cost + Expected Profit

 B.Cost- Sales

 C.Sales- Cost

 D.Profit

 E.Loss
 View Answer (-)

Answer - A (Price= Per unit cost + Expected Profit)

38- Pricing Procedure includes?

 A.Production cost

 B.Satisfying level of consumer

 C.Estimating Product demand

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

39- Pricing includes?

 A.Setting the Prices

 B.Selecting Pricing Policy and Strategies

 C.Establishing Market Share

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

40- Which is the Price Policy

 A.One-Price Policy

 B.Single Price Policy

 C.Price lining Policy

 D.Leader Pricing Policy

 E.All of these
View Answer (-)

Answer - D (All of these

41- Leader Pricing Policy adopted by?

 A.Procedure or manufacturer

 B.Retailer

 C.Whole seller

 D.Agent

 E.All of these
View Answer (-)

Answer - B (Retailer)

42- Price lining Policy may be used for

 A.Classification of Product

 B.Same Type of Product

 C.Service

 D.Lower quality product

 E.All of these
View Answer (-)

Answer - A (Classification of Product)

 43- Which is the example of odd Pricing Policy
 A.Rs. 1999

 B.Rs. 999

 C.Rs. 99

 D.Rs. 19999 to Rs. 99999

 E.All of these
View Answer (-)

Answer - D (All of these)

44- Which type of Pricing Policy may be applied by Peter England?

 A.Odd Pricing Policy

 B.Leader Pricing Policy

 C.Single Price Policy

 D.One Price Policy

 E.All of these
View Answer (-)

Answer - A (Odd Pricing Policy)

45- Which is Price strategies/Policies?

 A.Discount and allowance Pricing Policy

 B.Cash discount

 C.Quality discount

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

46- Price Strategy includes?

 A.Allowance

 B.Seasonal discount

 C.Functional discount

 D.Cash discount

 E.All of these
View Answer (-)

Answer - D (All of these)

47- Which is/are Psychological Pricing Policy -

 A.Higher Prices with better quality Policy

 B.Reference Pricing Policy

 C.Odd Price Policy

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

48- Factors affecting Pricing decision involves?

 A.Trade Traditions
 B.Demand of the Product

 C.Government Control

 D.Customer Characteristics

 E.All of these
View Answer (-)

Answer - D (All of these)

49- Pricing decision is affected by?

 A.Objectives of the Manufacturer

 B.Cost of the Product

 C.Cost of the Product

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

50- Pricing Objectives involves?

 A.Skim the cream

 B.Targeted Rate of Return

 C.Price Stabilization

 D.Competition

 E.All of these
View Answer (-)

Answer - D (All of these)

1- Relationship marketing is related with?

 A.Brand marketing

 B.Brand management

 C.Customer Relationship Management

 D.All of these

 E.None of these
View Answer (-)

Answer - C (Customer Relationship Management)

2- In marketing BPO is a product of?

 A.Globalization

 B.Liberalization

 C.Privatisation

 D.Product planning and development

 E.All of these
View Answer (-)

Answer - A (Globalization)

3- What is the type of marketing ?

 A.Data Base Marketing

 B.Cyber marketing

 C.Green marketing
 D.Relationship marketing

 E.All of these
View Answer (-)

Answer - E (All of these)

4- Radical marketing is related with?

 A.Individualisation

 B.Product planning

 C.Cost management

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Individualisation)

5- BPO stand for?

 A.Budget product online

 B.Balance of payment

 C.Business process outsourcing

 D.All of these

 E.None of these
View Answer (-)

Answer - C (Business process outsourcing)

6- Who is satisfied customer-

 A.Agreed customer with quality, price, design and utility

 B.Staff

 C.Potential customer

 D.Consumer

 E.All of these
View Answer (-)

Answer - A (Agreed customer with quality, price, design and utility)

7- Cyber marketing is known as

 A.Green marketing

 B.Modern marketing

 C.On line marketing

 D.All of these

 E.None of these
View Answer (-)

Answer - C (On line marketing)

8- Which is instrument of on-line marketing?

 A.ATM Card

 B.Debit card

 C.Fixed term deposit

 D.Long term account

 E.Bank loan
 View Answer (-)

Answer - B (Debit card)

9- _______ had the aim of building mutually satisfying long-term relations with key partners customer suppliers-distributors in order to reach and retain
their business ?
 A.Relationship marketing

 B.Product marketing

 C.Service marketing

 D.Quality

 E.Cost
View Answer (-)

Answer - A (Relationship marketing)

10- Cyber marketing is known as

 A.On line marketing

 B.Internet marketing

 C.E-Commerce

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

11- Which is Cyber marketing’s form

 A.E-ticketing

 B.E-payment

 C.Product planning and controlling

 D.A and B, both are

 E.None of these
View Answer (-)

Answer - D (A and B, both are)

12- Which is must for Cyber marketing?

 A.Customer Remuneration

 B.Retailer

 C.Website

 D.Cost

 E.Fine
View Answer (-)

Answer - C (Website)

13- Which is wireless marketing?

 A.Direct marketing

 B.Marketing through agent

 C.Marketing through retailer

 D.Marketing through wholesaler

 E.None of these
View Answer (-)

Answer - D (None of these)

 14- Which is not a form of wireless marketing?
 A.Internet marketing

 B.On-line marketing

 C.Marketing by shop

 D.E-commerce

 E.All of these
View Answer (-)

Answer - C (Marketing by shop)

15- Which is a part of green marketing?

 A.Waste management

 B.Re-using

 C.Reducing

 D.Re-cycling

 E.All of these
View Answer (-)

Answer - D (All of these)

16- Green marketing may be-

 A.Environment friendly

 B.Product friendly

 C.Polluted

 D.Riskless

 E.All of these
View Answer (-)

Answer - A (Environment friendly)

17- Which is the type of pollution?

 A.Air pollution

 B.Water pollution

 C.Noise pollution

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

18- Which is the product of green marketing?

 A.Polluted water

 B.Polluted Milks

 C.Free of toxic chemical

 D.All of these

 E.None of these
View Answer (-)

Answer - C (Free of toxic chemical)

19- EURO-II and III is a product (mark) of-

 A.Environmentally friendly
 B.Product friendly

 C.Staff friendly

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Environmentally friendly)

20- ________ denotes to the marketing activities carried on by a marketer in a more than one nation or country
 A.Domestic marketing

 B.Eco-marketing

 C.International marketing

 D.Social Marketing

 E.All of these
View Answer (-)

Answer - C (International marketing)

21- Which is activity of International marketing?

 A.Marketing communication

 B.Pricing

 C.Distribution channels

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

22- Global marketing is a result of

 A.Domestic changes

 B.Globalization

 C.Privatization

 D.Socialization

 E.Liberalization
View Answer (-)

Answer - B (Globalization)

23- Which is/are international body-

 A.SAARC

 B.International Monetary Fund

 C.RBI

 D.All of these

 E.A and B both are

View Answer (-)

Answer - D (A and B both are)

24- Service is a
 A.Tangible

 B.Intangible

 C.Product
 D.Tool of planning and consumption

 E.All of these
View Answer (-)

Answer - B (Intangible)

25- Which of the feature of service marketing?

 A.Intangibility

 B.Inseperatability and variability

 C.Perishability

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

26- What is the full form of ATM?

 A.Automatic Teller Machine

 B.All Teller Method

 C.Act Tax Money

 D.All Tour Money

 E.All of these
View Answer (-)

Answer - A (Automatic Teller Machine)

27- Which is the example of service quality in Bank?

 A.Non-performing assets of bank

 B.Merger

 C.ATM Facility

 D.Communication

 E.Bank rate
View Answer (-)

Answer - C (ATM Facility)

28- “Boarding and Lodging” facility is a

 A.Hotel industry

 B.Bank industry

 C.Insurance industry

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Hotel industry)

29- The ethical aspect of marketing involves?

 A.Standard quality of advertisement

 B.Customer service

 C.Social values

 D.Ethical values

 E.All of these
 View Answer (-)

Answer - E (All of these)

30- Corporate culture is a product of?

 A.Old concept of marketing

 B.Profit based marketing

 C.Ethical aspect of marketing

 D.Cost

 E.Service
View Answer (-)

Answer - C (Ethical aspect of marketing)

31- Which is factor of marketing decisions?

 A.Suppliers

 B.Market Intermediaries

 C.Customers

 D.Competition

 E.All of these
View Answer (-)

Answer - E (All of these)

32- The internal environment of company includes?

 A.Research and development

 B.Purchase department

 C.Account department

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

33- Which is the macro component of marketing environment?

 A.Political and legal environment

 B.Technological environment

 C.Natural environment

 D.Economic development

 E.All of these
View Answer (-)

Answer - E (All of these)

34- Social cultural environment of a bank includes ?

 A.To protect social values

 B.To protect social culture

 C.To protect social assets

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

 35- The Customer Protection Act came into force from ?
 A.1-7-2006

 B.1-7-1987

 C.1-3-2006

 D.1-3-1936

 E.1-4-2002
View Answer (-)

Answer - B (1-7-1987)

36- Who will be member of consumer Forum ?

 A.A lady

 B.A person who is related to trade

 C.A person related to public sectors

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

37- Which is the nature of judicial authority of consumer protection, in India?

 A.Two Tier Judicial Authority

 B.Three Tier Judicial Authority

 C.One Tier Judicial Authority

 D.All of these

 E.None of these
View Answer (-)

Answer - B (Three Tier Judicial Authority)

38- The rights of consumer includes?

 A.Right to safety

 B.Right to be informed

 C.Right to be heard

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

39- The consumer movement started from ______?

 A.American

 B.Indian and Bangladesh

 C.Japan

 D.UK

 E.All of these
View Answer (-)

Answer - A (American)

40- The variations of CRM includes?

 A.Operational CRM
 B.Sales force Automation

 C.Analytical CRM

 D.Geographic CRM

 E.All of these
View Answer (-)

Answer - E (All of these

1- Market Segmentation is?

 A.The allocation of product

 B.The allocation of policy

 C.The allocation of service

 D.Method

 E.The strategy of dividing market in order to conquer them

View Answer (-)

Answer - D (The strategy of dividing market in order to conquer them)

2- Grouping of buyers is described as?

 A.Customer planning

 B.Market Segmentation

 C.Product

 D.Buyer

 E.Cost
View Answer (-)

Answer - B (Market Segmentation)

3- Segmenting market is described as?

 A.Allocation of Fund

 B.Allocation of product or services

 C.Market Segmentation

 D.Cost

 E.Division
View Answer (-)

Answer - C (Market Segmentation)

4- ______ are grouping of consumer according to such characteristics as income, age, degree of urbanization race or ethic classification, geographic
location or education.
 A.Market segments

 B.Sales Promotion and Advertisement

 C.Publicity

 D.Areas

 E.Purchase
View Answer (-)

Answer - A (Market segments)

5- Sub market is known as?

 A.Merging of market

 B.Origin of markets
 C.Market segment or market segmentation

 D.Plan

 E.Process
View Answer (-)

Answer - C (Market segment or market segmentation)

6- The purpose of segmentation is?

 A.To determine difference among buyers which may be consequential in choosing among them or marketing to them

 B.To allocating Fund

 C.To allocating Product

 D.To Pricing

 E.All of these
View Answer (-)

Answer - A (To determine difference among buyers which may be consequential in choosing among them or marketing to them)

7- The purpose of market segmentation-

 A.Purchase potentiality

 B.Production

 C.Programme

 D.Resource

 E.All of these
View Answer (-)

Answer - A (Purchase potentiality)

8- Which is method of market segmentation?

 A.Each buyer a separate market

 B.Cost plus

 C.Discount

 D.Age

 E.Concept
View Answer (-)

Answer - A (Each buyer a separate market)

9- Which is the basis for Market Segmentation?

 A.Consumer Market

 B.Industrial Market

 C.Demographic Market

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

10- The basis for Consumer market includes.

 A.Income of consumer

 B.Age of consumer

 C.Sex of consumer

 D.Location of consumer
 E.All of these
View Answer (-)

Answer - D (All of these)

11- Which is Industrial Market Segmentation’s factor?

 A.Quality of the business

 B.Way of Purchase

 C.Size of consumer

 D.Geographic division

 E.All of these
View Answer (-)

Answer - D (All of these)

12- Which is required for effective segmentation?

 A.Measurable

 B.Easy Accessibility

 C.Substantiality

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

13- Which is a benefit of Market Segmentation?

 A.In effective Marketing Programme

 B.In meeting the competition effectively

 C.In allocation of Marketing Budget

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

14- Which is Marketing Strategy?

 A.Undifferentiated Marketing Strategy

 B.Cost

 C.HRM

 D.Coordination

 E.System
View Answer (-)

Answer - A (Undifferentiated Marketing Strategy)

15- The target group for home loans are?

 A.Individuals

 B.Salaried people

 C.Businessman

 D.Professionals

 E.All of these
View Answer (-)
 Answer - E (All of these)

16- Differentiated Marketing Strategy is followed by which bank in India?

 A.All commercial banks

 B.All rural banks

 C.All private banks

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

17- Which is/are the product of a bank related to differentiate Marketing Strategy?
 A.91 days term deposits

 B.15 days term deposits

 C.45 days term deposits

 D.100 days term deposits

 E.All of these
View Answer (-)

Answer - D (All of these)

18- Concentrated Marketing Strategy adopted by which bank?

 A.HDFC- House Loan

 B.Canara Bank- Car loan

 C.SBI- Education, car and house loan

 D.All of these

 E.None of these
View Answer (-)

Answer - A (HDFC- House Loan)

19- Marketing Strategy Cost is/are?

 A.Product Cost

 B.Storage and selling cost

 C.Administrative cost

 D.Promotional Cost

 E.All of these
View Answer (-)

Answer - D (All of these)

20- Selling Cost is?

 A.Salary of travelling salesman

 B.International cost

 C.Selling Expenses

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

21- Life cycle of the Product involves?

 A.Initial Stage

 B.Developing Stage

 C.Saturation

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

22- Heterogeneous Customer is related with?

 A.Pricing

 B.Market Segmentation

 C.Product-orientation and mix

 D.Product mix

 E.Custom
View Answer (-)

Answer - B (Market Segmentation)

23- Homogeneous group is related with:

 A.Promotion

 B.Sales Planning and control

 C.Market Segmentation

 D.Cost

 E.Wages
View Answer (-)

Answer - C (Market Segmentation)

24- The objectives of Market Segmentation includes:

 A.To make real customers to the Prospects Customers of the company

 B.To make customer-oriented to marketing activities of the firm

 C.To find out the new markets

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

25- Which is the objective of Market Segmentation?

 A.To set the correct form of market

 B.To make subset of market

 C.To select the best market

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

26- Who is Prospect customers?

 A.Potential Customer

 B.Present customer and manager

 C.Staff

 D.Assets

 E.All of these
View Answer (-)

Answer - A (Potential Customer)

27- The prospect word may be used in marketing-(in case of bank)?

 A.For present customer

 B.For present staff

 C.For new and Potential Customer

 D.All of these

 E.None of these
View Answer (-)

Answer - C (For new and Potential Customer)

28- The benefits of market segmentation includes?

 A.To determine the Product mix

 B.To select the targeted market

 C.To search attractive marketing options

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

29- Target market means?

 A.New market

 B.Present market

 C.Profit center

 D.Cost centre

 E.All of these
View Answer (-)

Answer - A (New market)

30- Target customers means?

 A.New customers

 B.New and present customer and staff

 C.Profit centre

 D.Cost centre

 E.All of these
View Answer (-)

Answer - A (New customers)

31- The objectives of market segmentation involves?

 A.Optimum utilization of marketing options and efforts

 B.To select the best intermediaries

 C.To determine the fair price of production

 D.To introduce the product according to the need of the customers

 E.All of these
View Answer (-)

Answer - D (All of these)

32- Cash is _____ assets in a Balance Sheet?

 A.Current

 B.Fixed

 C.Current and Fixed

 D.Fictitious

 E.All of these
View Answer (-)

Answer - A (Current)

33- Which is the basis of Market segmentation as per Philip Kotler?

 A.Geographical basis

 B.Demographic basis

 C.Psychographic basis

 D.Behavioral basis

 E.All of these
View Answer (-)

Answer - D (All of these)

34- Target group means?

 A.All employees

 B.Short listed people

 C.All of marketing staff

 D.Group of people likely to buy the identified product

 E.Sales representatives
View Answer (-)

Answer - D (Group of people likely to buy the identified product)

35- Who may be customer of a bank?

 A.Retired person from Army

 B.Advocate

 C.Professor

 D.Teacher

 E.All of these
View Answer (-)

Answer - D (All of these)

36- Who may be Prospects for a Bank?

 A.Manager of other Bank

 B.Administrator of Govt. deptt.

 C.Student

 D.All of these

 E.None of these
View Answer (-)
 Answer - D (All of these)

37- Who may be Potential Customer of a bank?

 A.A doctor

 B.A manager of bank

 C.A staff of a bank

 D.A director of bank

 E.All of these
View Answer (-)

Answer - A (A doctor)

38- Brand loyalty means?

 A.Loyalty in product quality

 B.Cost

 C.No-profit no loss

 D.No storage Cost

 E.No name of product

View Answer (-)

Answer - A (Loyalty in product quality)

39- Behavioural basis of market segmentation includes?

 A.Buying occasions

 B.Loyalty or brand loyalty

 C.Attitude

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

40- Which is the basis of Behavioural segmentation?

 A.Benefits sought

 B.User status

 C.Usage rate

 D.Buyer readiness stage

 E.All of these
View Answer (-)

Answer - D (All of these)

41- In case of saving deposits in a bank, the user status will be?
 A.Potential Investor

 B.First time depositor

 C.Regular customer

 D.Second customer

 E.All of these
View Answer (-)

Answer - C (Regular customer)

42- In case of car loan, the user status will be of a bank?

 A.Past customer

 B.First users

 C.Regular users

 D.Sometime use

 E.None of these
View Answer (-)

Answer - D (Sometime use)

43- Which is the basis of Psychographic segmentation?

 A.Life style of the customer

 B.Personality

 C.Values in life

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

44- LG means?
 A.Life is good

 B.Life is fine

 C.Life is goal

 D.Live a goal

 E.None of these
View Answer (-)

Answer - A (Life is good)

45- Life style of a customer includes?

 A.Perception of customer

 B.Motivation

 C.Cultural value of a customer

 D.Social Status

 E.All of these
View Answer (-)

Answer - D (All of these)

46- Which is the bank’s product?

 A.Bank overdraft

 B.Non-performing Assets

 C.Fixed assets of a bank

 D.Employee

 E.Alls of these
View Answer (-)

Answer - A (Bank overdraft)

47- Brand loyalty may be used for?

 A.Customer of a bank

 B.Product planning and controlling

 C.Place mix

 D.Advertisement

 E.Marketing programme
View Answer (-)

Answer - A (Customer of a bank)

1- Which is the type of product policy?

 A.Product item

 B.Product line

 C.Product mix

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

2- Bata shoe is the?

 A.Product item

 B.Product planning and development

 C.Product mix

 D.Product line

 E.All of these
View Answer (-)

Answer - A (Product item )

3- Debit card issued by only State Bank of India, it is an example of?

 A.Product policy and product planning

 B.Product item

 C.Product mix

 D.Product line

 E.Product shape
View Answer (-)

Answer - B (Product item)

4- Which is the Product Line Policy?

 A.Expansion of Product planning

 B.Production Technology

 C.Pricing

 D.Costing

 E.Processing
View Answer (-)

Answer - A (Expansion of Product planning)

5- Which is not the Product Line policy?

 A.Contraction of Product mix

 B.Alteration of Existing products

 C.Development of new uses for existing products

 D.Costing
 E.All of these
View Answer (-)

Answer - D (Costing)

6- Homogeneous word may be used for?

 A.Product simplification

 B.Large scale Production and Storage

 C.Market segmentation

 D.Growth

 E.All of these
View Answer (-)

Answer - C (Market segmentation)

7- The _____ is said to be optional if no adjustment would enhance the company’s chances of achieving the objectives-
 A.Current product mix

 B.Fixed cost

 C.Variable cost

 D.Market

 E.All of these
View Answer (-)

Answer - A (Current product mix)

8- ECRM stands for:

 A.Economics Customer Rate Money

 B.Economic Cost Rule Management

 C.Economic Customer Relationship Management

 D.Electronic Cost Relationship Management

 E.None of these
View Answer (-)

Answer - C (Economic Customer Relationship Management)

9- Sales growth of bank depends on?

 A.Respective Product Life Cycle

 B.Cost Planning

 C.Price

 D.Salary

 E.Wage Policy
View Answer (-)

Answer - A (Respective Product Life Cycle)

10- Which is Government Policy?

 A.Material Planning and Development

 B.Tax Policy

 C.Product Planning and Development

 D.Storage

 E.Price
View Answer (-)
 Answer - B (Tax Policy

11- Obsolescence is the Process of?

 A.Deterioration

 B.Becoming old and non-functional

 C.Alteration

 D.Changes

 E.A & B are both

View Answer (-)

Answer - D (A & B are both)

12- Which is the reason of Product mix?

 A.Bye-Product

 B.Material Obsolescence Process

 C.Accounting

 D.Staff

 E.All of these
View Answer (-)

Answer - A (Bye-Product)

13- Which is Bye-Product of a bank?

 A.ATM Card at the time of opening of a saving account

 B.ATM Card

 C.Credit Card

 D.Master Card

 E.All of these
View Answer (-)

Answer - A (ATM Card at the time of opening of a saving account)

14- Which is the base of Planned obsolescence?

 A.Comfort of Consumers

 B.Incentive to Research and Development

 C.Policy of Incentives

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

15- Who is supreme authority of the Banking Market?

 A.Bank’s Customer

 B.Chartered Accountant of a bank

 C.Director of Bank

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Bank’s Customer)

16- Which is nature of Planned Obsolescence?

 A.Cost Planning and Control

 B.Intentional Obsolescence

 C.Change

 D.Alteration

 E.Nothing
View Answer (-)

Answer - B (Intentional Obsolescence)

17- Which is not a nature of Planned Obsolescence?

 A.Style Obsolescence

 B.Postponed Obsolescence

 C.Advertising

 D.Intentional Obsolescence

 E.Technological Obsolescence
View Answer (-)

Answer - C (Advertising)

18- Which one of the may be used to improve services provided to customers?
 A.CRM

 B.Internet

 C.Computer

 D.TV

 E.Price
View Answer (-)

Answer - A (CRM)

19- When in the Opinion of a large group of People, a particular style is popular, that style becomes a?
 A.Prize Planning and Process

 B.Fashion

 C.Design

 D.Research Methodology

 E.All of these
View Answer (-)

Answer - A (Prize Planning and Process)

20- A _____is any style which is popularly accepted and purchased by Several Successive groups of People over reasonably long period of time?
 A.Fashion

 B.Product Simplification and Planning

 C.Size

 D.Brand

 E.Trademark
View Answer (-)

Answer - A (Fashion)

21- Which is “P” of marketing?

 A.Problem with Price and people

 B.Price
 C.Positive

 D.Negative Planning

 E.All of these
View Answer (-)

Answer - B (Price)

22- Which is four P’s of marketing mix?

 A.Product Mix

 B.Price Mix

 C.Place Mix

 D.Promotion Mix

 E.All of these
View Answer (-)

Answer - E (All of these)

23- Which is four P’s of marketing?

 A.Product

 B.Price (Charged by a firm)

 C.Place

 D.Promotion

 E.All of these
View Answer (-)

Answer - D (All of these)

24- Who is the developer of Marketing Mix?

 A.Neil H. Borden and Martin Marshall

 B.James Culliton

 C.Borden

 D.Philip Kotler

 E.All of these
View Answer (-)

Answer - B (James Culliton)

25- Who is the Father of four P’s of marketing?

 A.Mc Carthy

 B.Neil H. Borden and Martin Marshall

 C.Rath

 D.Stanton

 E.Hill
View Answer (-)

Answer - A (Mc Carthy)

26- Which is the most suitable strategy for Target Marketing?

 A.CRM

 B.ATM

 C.Data

 D.Union
 E.Strike
View Answer (-)

Answer - A (CRM)

27- Which is the First P of the marketing?

 A.Planning relating to maximum sales

 B.Product

 C.Price

 D.Place

 E.Promotion
View Answer (-)

Answer - B (Product)

28- Which is the nature of marketing mix?

 A.Integrated marketing strategy

 B.Mix of mixes

 C.Helpful in marketing

 D.All of these

 E.None of these
View Answer (-)

Answer - A (Integrated marketing strategy)

29- Which is correct about the marketing mix?

 A.It is the function of marketing management

 B.Regular Process

 C.Mix of Organisational Policies

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

30- Which is the assumption of marketing mix?

 A.Affected by environment

 B.Substitution of factors

 C.Coordination

 D.Marketing Budget

 E.All of these
View Answer (-)

Answer - D (All of these

31- Uncontrollable factor of marketing mix is/are?

 A.Consumer behaviour

 B.Competition

 C.Market System

 D.All of these

 E.None of these
View Answer (-)
 Answer - D (All of these)

32- Competition involves?

 A.Quality of Product or service

 B.Price level

 C.Marketing Policy

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

33- Consumer behaviour includes?

 A.Need and requirement of consumer

 B.Marketing System

 C.Place

 D.Tax policy

 E.All of these
View Answer (-)

Answer - A (Need and requirement of consumer)

34- Government Policy includes?

 A.Price policy

 B.Trade and Marketing Policy

 C.Tax Policy

 D.Industrial

 E.All of these
View Answer (-)

Answer - E (All of these)

35- Which is/are controllable factor of marketing mix?

 A.Product related factor

 B.Wages policy of worker

 C.Job

 D.Fixed budget

 E.All of these
View Answer (-)

Answer - A (Product related factor)

36- ____ to use customer contact in formation for targeted marketing?

 A.PETA

 B.CRM

 C.DCA

 D.DSA

 E.All of these
View Answer (-)

Answer - B (CRM)

37- Product mix is/are?

 A.Brand name

 B.Product quality or design

 C.Style

 D.Packaging

 E.All of these
View Answer (-)

Answer - D (All of these)

38- Which is Physical features of product?

 A.Colour of product

 B.Taste of product

 C.Packaging of product

 D.Size of Product

 E.All of these
View Answer (-)

Answer - D (All of these)

39- Which is intangible features of a product?

 A.Goodwill of product

 B.Performance of product

 C.After sale service of product

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

40- Which is product line of a bank?

 A.Credit card or debit card

 B.ATM

 C.International Debit card

 D.Golden Debit Card

 E.All of these
View Answer (-)

Answer - D (All of these)

41- Which is factors of Pricing?

 A.Cash discount and allowances

 B.Period of credit

 C.Condition of period

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

42- Which is factors of price of a product or service?

 A.Aim of pricing

 B.Demand of product or service

 C.Level of competition

 D.Profitability

 E.All of these
View Answer (-)

Answer - D (All of these)

43- Price mix of a Product involves?

 A.Re-sale price

 B.Sales Management and Planning

 C.Advertisement

 D.Packing

 E.Quality
View Answer (-)

Answer - A (Re-sale price)

44- Which is a part of price mix?

 A.Hire Purchase System

 B.Installment System

 C.Profit rate

 D.Price Policies

 E.All of these
View Answer (-)

Answer - D (All of these)

45- Distribution mix is known as?

 A.Product mix

 B.Material Planning and Methods

 C.Place mix

 D.Price mix

 E.Promotion mix
View Answer (-)

Answer - C (Place mix)

46- Retailer is a part of?

 A.Product mix

 B.Price mix and Rebate planning

 C.Place mix

 D.Promotion mix

 E.All of these
View Answer (-)

Answer - C (Place mix)

47- DSA of a bank is part of?

 A.Product mix and product planning

 B.Distribution mix

 C.Price mix

 D.Promotion mix
 E.All of these
View Answer (-)

Answer - B (Distribution mix)

48- Distribution mix involves?

 A.Wholesaler

 B.Retailer

 C.Agent or personal agent of a producer

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

49- Physical distribution of a product involves?

 A.Packaging

 B.Transportation of a product

 C.Storage

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

50- Which is a part of place mix of a bank?

 A.Loan distribution area of a bank

 B.Transportation

 C.Order Processing

 D.All of these

 E.None of these
View Answer (-)

Answer - D (All of these)

1- A product represents a marketer’s offering as it is perceived by?

 A.Potential Customers

 B.Present customers

 C.Company

 D.All of these

 E.None of these
View Answer (-)
Answer - A (Potential Customers)

2- Product is a?
 A.Tangible Item

 B.Tangible and Intangible Item

 C.Anything

 D.All of these

 E.None of these
View Answer (-)
Answer - D (All of these)
 3- A_______ is bundle of utilities consisting of various Product Features and Containing Services?
 A.Product

 B.Planning and development Stage

 C.Cost

 D.Risk

 E.Plan
View Answer (-)
Answer - A (Product)

4- Product that are marketed includes?

 A.Physical goods and services

 B.Experiences and Events

 C.Persons

 D.Place

 E.All of these
View Answer (-)
Answer - D (All of these)

5- Which is a Product as per Philip Kotler?

 A.Goods and services

 B.Experience and Properties

 C.Information

 D.All of these

 E.None of these
View Answer (-)
Answer - D (All of these)

6- Which is the characteristics of Product?

 A.Anything that can be utilized or consumed

 B.Tangible Product

 C.Special features

 D.Generic name

 E.All of these
View Answer (-)
Answer - D (All of these)

7- The characteristics of product includes-

 A.Product life cycle

 B.Symbolic Meaning

 C.Product Mix

 D.Price

 E.All of these
View Answer (-)
Answer - D (All of these)

8- Tangible Product is/are

 A.Car or Scooter

 B.House and TV

 C.Furniture

 D.All of these
 E.None of these
View Answer (-)
Answer - D (All of these)

9- Tata Indica is a ?
 A.Advertisement

 B.Brand name

 C.Research and development stage of Product

 D.Company

 E.None of these
View Answer (-)
Answer - B (Brand name)

10- Union Saver is a

 A.Union Bank Product

 B.Cost Planning and Cost Structure

 C.Cost

 D.Wage

 E.Share
View Answer (-)
Answer - A (Union Bank Product)

11- Which is Trademark name of Product?

 A.Maruti-Suzuki-Maruti-800

 B.Tata-Indica

 C.Union-Kisan Card

 D.SBI-Golden Card

 E.All of these
View Answer (-)
Answer - D (All of these)

12- Which is Service aspect of a Product?

 A.Basic benefits or advantages

 B.Service

 C.Facility

 D.All of these

 E.None of these
View Answer (-)
Answer - D (All of these)

13- The Physical features aspect of Product is/are?

 A.Colour and Size of Product

 B.Product quality

 C.Brand

 D.Packaging

 E.All of these
View Answer (-)
Answer - D (All of these)

14- An augmented benefits aspect is/are?

 A.Maintenance of Product or Service
 B.Replacement

 C.Establishment

 D.All of these

 E.None of these
View Answer (-)
Answer - D (All of these)

15- Societal benefits aspect includes?

 A.Social values and Astha

 B.Product Name

 C.Change

 D.Technical Change

 E.None of these
View Answer (-)
Answer - A (Social values and Astha)

16- Customisation means?

 A.Good Customer Service

 B.Bad Customer Service

 C.Product for Specific Customers

 D.After Sales Service

 E.None of these
View Answer (-)
Answer - C (Product for Specific Customers)

17- Customer Product is-

 A.Milk and Tea

 B.Sugarcane for Sugar industry

 C.Bank Building

 D.ATM Machine

 E.Railway Station
View Answer (-)
Answer - A (Milk and Tea)

18- The type of Consumer Product is/are?

 A.Convenience Product

 B.Shopping Product

 C.Specialty Product

 D.Unsought Product

 E.All of these
View Answer (-)
Answer - D (All of these)

19- Convenience Product is/are?

 A.Magazine and Newspaper

 B.Bank’s Furniture

 C.Truck

 D.Research and Development

 E.All of these
View Answer (-)
 Answer - A (Magazine and Newspaper)

20- Which is Consumable Item?

 A.Cold Drink or Milk

 B.Newspaper

 C.Gas (LPG)

 D.Petrol

 E.All of these1
View Answer (-)
Answer - D (All of these )

21- Which is Staple Product?

 A.Furniture or Television

 B.Computer with Internet

 C.Fruits

 D.Bank Building

 E.None of these
View Answer (-)
Answer - C (Fruits)

22- Which is Shopping Product?

 A.Furniture and Television

 B.Motor Cycle or Scooter

 C.Car

 D.AC

 E.All of these
View Answer (-)
Answer - D (All of these)

23- Which is durable Product?

 A.Television and Furniture

 B.Milk and Ghee

 C.Bread

 D.All of these

 E.None of these
View Answer (-)
Answer - A (Television and Furniture)

24- The Specialty Product is/are:

 A.Luxury Car and Watches

 B.Butter

 C.Milk

 D.Oil

 E.None of these
View Answer (-)
Answer - A (Luxury Car and Watches)

25- Product is/are:

 A.Durable Product

 B.Non-durable Product

 C.Intangible Product
 D.All of these

 E.None of these
View Answer (-)
Answer - D (All of these)

26- Which is Intangible Services?

 A.Banking and Insurance

 B.Health club

 C.Hospital

 D.Entertainment

 E.All of these
View Answer (-)

Answer - D (All of these)

27- Intangible Product is/are?

 A.Insurance or Entertainment

 B.Television

 C.Computer

 D.Furniture

 E.All of these
View Answer (-)
Answer - A (Insurance or Entertainment)

28- Non-durable Product is/are?

 A.Mobile or computer

 B.Face Cream

 C.House or building of bank

 D.ATM

 E.Gold
View Answer (-)
Answer - B (Face Cream)

29- Which is durable Product?

 A.Washing Machine and car

 B.Milk

 C.Tea

 D.Ghee

 E.Oil
View Answer (-)
Answer - A (Washing Machine and car)

30- Which is the industrial Product?

 A.Raw material

 B.Machine and major equipment

 C.Component Parts

 D.Process materials

 E.All of these
View Answer (-)
Answer - D (All of these)

31- Raw materials is?

 A.Agricultural Product

 B.Chemical

 C.Mineral oil or Product

 D.All of these

 E.None of these
View Answer (-)
Answer - D (All of these)

32- _______ is raw material for a sugar industry?

 A.Sugarcane

 B.Machine and Storage for Sugarcane

 C.Tea

 D.Coal

 E.None of these
View Answer (-)
Answer - A (Sugarcane)

33- MRO is?

 A.More Rate Over

 B.Maintenance Repair and Operating

 C.Money Rate Over

 D.All of these

 E.None of these
View Answer (-)
Answer - B (Maintenance Repair and Operating)

34- What is FDR in case of bank?

 A.Full Division Rate

 B.Fixed Deposits Receipts

 C.Full Document Roll

 D.All of these

 E.None of these
View Answer (-)
Answer - B (Fixed Deposits Receipts )

35- Organisational intangible Products includes?

 A.Marketing Research Services

 B.Financial Services

 C.Promotional Services

 D.Legal Services

 E.All of these
View Answer (-)
Answer - E (All of these)

36- Assembly industry is related to?

 A.Component Parts

 B.Main or Primary Parts

 C.Production

 D.Finance
 E.Insurance
View Answer (-)
Answer - A (Component Parts)

37- Which is Capital Product?

 A.Machine or Furniture

 B.Milk or Tea

 C.Sugar

 D.All of these

 E.None of these
View Answer (-)
Answer - A (Machine or Furniture)

38- The Product life cycle is developed by:

 A.Theodore Levitt

 B.Philip Kotler and R.D. Blackwell

 C.Robson

 D.Rath

 E.Drucker
View Answer (-)
Answer - A (Theodore Levitt)

39- PLC is:

 A.Product Long Cost

 B.Product Life Cycle

 C.Product Life Cost

 D.Programme Life Cost

 E.None of these
View Answer (-)
Answer - B (Product Life Cycle)

40- ______ is the course of a Product’s sales and Profits over its life time?
 A.Research and development

 B.Brand and Brand Planning

 C.Product Life Cycle

 D.Cost

 E.Price
View Answer (-)
Answer - C (Product Life Cycle)

41- The Stages Product life Cycle includes?

 A.Product development stage

 B.Introduction Stage

 C.Growth Stage

 D.Maturity Stage

 E.All of these
View Answer (-)
Answer - E (All of these)

42- Which is the birth stage of Product life cycle?

 A.Production
 B.Research and development of Price

 C.Production development stage

 D.Introduction stage

 E.All of these
View Answer (-)
Answer - C (Production development stage)

43- In Introduction Stage of Product?

 A.Lower demand

 B.Low growth rate in demand

 C.Limited customer

 D.Low profit

 E.All of these
View Answer (-)
Answer - E (All of these)

44- In Product development stage?

 A.Marketing Strategy is not required

 B.High Profit Policy

 C.High Product Price Policy is required

 D.All of these

 E.None of these
View Answer (-)
Answer - A (Marketing Strategy is not required)

45- In product introduction stage?

 A.Advertisement is required

 B.Sales Promotion is required

 C.R & D is required

 D.Both A & B

 E.None of these
View Answer (-)
Answer - D (Both A & B)

46- In maturity Stage Product will be?

 A.Product Innovation by research and development

 B.Change in Product mix

 C.Net mode of utility

 D.New Consumer

 E.All of these
View Answer (-)
Answer - E (All of these)

47- Micro Finance is related to?

 A.High class income person

 B.Poor Person

 C.Industry

 D.Railway

 E.All of these
View Answer (-)
Answer - B (Poor Person)