Direct Customers

1st yr
mail savings $6.75
customer service savings $3.00
total $9.75
fiserv fees $4.80
marketing costs $4.50
net revenue 1st yr $0.45
2nd yr savings $4.95
total revenue across both years $5.40

No of households 118 A
Indirect customers Fiserv revenue
1st yr Direct customers
customer service savings $3.00 1st yr
non-marketing costs:fiserv fees $0.30 fees $4.80
marketing costs $2.00 2nd yr
total revenue $0.70 fees $4.80
2nd yr total earnings $9.60
mail savings $6.75 Indirect customers
customer service savings $3.00 1st yr
fees $4.80 fees $0.30
marketing costs $1.50 2nd yr
revenue $3.45 fees $4.80
net revenue $4.15 total earnings $5.10
total from both type
of customers $14.70