ST Kabir Institute of Professional studies (2017-19 Batch)

Digital Marketing Project

On

indeed.co.in

Submitted to:

Saurabh Pandey

Submitted by:

Deepak Rathod 193

Kaushik Goswami 212
Margi Thacker 219
Smriti loungani 232

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 Table of Contents
Part 1 ............................................................................................................................................................................ 3

Introduction to the industry. ....................................................................................................................................... 3

Products of indeed job site ...................................................................................................................................... 3

Part 2 ............................................................................................................................................................................ 4

Search engine Optimization & Traffic Analysis ............................................................................................................ 4

Competitors ............................................................................................................................................................. 4

Traffic ....................................................................................................................................................................... 4

Backlink Audit........................................................................................................................................................... 5

Competitive Investigation Using Alexa & mention key observations. ..................................................................... 6

Organic Keywords & their current rankings............................................................................................................. 8

Part-3............................................................................................................................................................................ 9

Learning form SEARCH ADS & Display Ads................................................................................................................... 9

1. Find your competitors and do the competitive analysis on Search Paid Traffic. ................................................. 9

2. Find your paid Ad copies &; Mention your key observations like extensions, offers etc. ................................. 10

3. Find your most profitable set of paid keywords. ............................................................................................... 10

4. Create a search campaign for promoting any of your products/Services. Create 2 Ad groups & 3 Ad copies.
Assume necessary Data if require. ......................................................................................................................... 11

PART 4 ...................................................................................................................................................................... 12

Display ads ................................................................................................................................................................. 12

Competitors ........................................................................................................................................................... 12

Display Ad copies of indeed ................................................................................................................................... 14

Display Campaign ................................................................................................................................................... 16

1. Display ad on mobile ..................................................................................................................................... 16

2. Display ad on desktop .................................................................................................................................... 16

Sample Display ad - created using Canva............................................................................................................... 17

Reference: .................................................................................................................................................................. 18

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Part 1

Introduction to the industry.

A consulting or consultancy firm is a buisness of one or more experts (consultants) that provides
professional advice to an individual or an organization for a fee.
Consultancy firms target company executives and provide them with consultants, also known as industry-
specific specialists and subject matters, usually trained in management or business schools. The
deliverable of a consultant is usually advice or a recipe to follow to achieve a company objective, leading
to a company project.
More and more consulting firms are complementing the strategic deliverables by providing the means to
implement the recommendations, either with the consultants themselves or by providing technicians
and/or experts. This has opened up new markets for these companies. This is called outsourcing.
Consulting services are part of the tertiary sector and account for several hundred billion dollars in annual
revenues. Between 2010 and 2015, the 10 largest consulting firms alone made 170 billion dollars growth
revenue and the average annual growth rate is around 4%.

There are different types of Consulting Firms serving different sectors. They mainly fall under the
following fields:

 Financial
 Information Technology
 Management
 Human Resources
 Legal
 Hospitality Industry
 Health care

Consultancy services also provide the Job opportunities and services in the field of graduation, in post
graduation for dual specialization like finance, marketing, Human resource and it includes IT field also.

Products of indeed job site

 Mostly this type of websites are into job providing buisness
 Their main objective is to provide the jobs to IT background, management background,
supervision, consultancy, engineering, automobiles etc so their main product is to provide the jobs
 Moreover they connect the their clients with the buiness corporates
 They put their ads on their home page for job seekers and also with the number of vacancies
 Their main product is to maintain a connect between the job givers and job seekers in various
fields

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Part 2

Search engine Optimization & Traffic Analysis

Competitors

Competitors on the basis of work indeed.co.in do and the websites are shown in the following
screenshot taken from the Alexa.

Traffic

As we can see most of traffic is generated by Search that means organic traffic is most after that Direct
and referral is there paid traffic stands second last before social. This particularly of indeed.co.in and
rest details are not found from my account

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Backlink Audit

This data is taken from Semrush, as we can see that in terms of total backlinks indeed.co.in is highest
with 12.8M as compared to its four competitors. While naukri.com has the highest referring domain,
referring IPs and Authority score and apart from total backlinks, indeed.co.in stands second last in all
three i.e., referring domain, referring IPs and Authority score.

When we talk about the Referring domain of Indeed.co.in, google.com with highest Domain score and
trust score refers to indeed.co.in. while naukri.com is supported by Microsoft.com and github.com,
glassdoor.co.in is supported by Wikipedia.org, and shine.com is supported by linkedin.com.

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Competitive Investigation Using Alexa & mention key observations.

 Bounce rate of glassdoor is highest among all five and bounce rate of indeed.co.in comes 3rd
among all
 Highest number of visits and unique visits both are of Naukri.com and that of indeed.co.in is
second highest
 Highest duration spend on the website is lowest among all of indeed.co.in.
 In traffic, the rank of indeed.co.in is 1855, which is 2nd best rank among the five websites we have
taken

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 In direct traffic, naukri.com is at highest among all and the difference we can see is also very high
and that of indeed.co.in is almost as equal as shine.com and both of them are second highest
 Again we can see naukri.com gets highest traffic in referrals also and indeed.co.in is second
highest.
 In paid traffic, indeed.co.in has highest traffic among all.

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Organic Keywords & their current rankings.

Top Organic Keywords of Indeed.co.in are given as follows with volume, KD, CPC, trends, etc

Ranks given by Alexa(current ranking) are as follows

Indeed.co.in stands fourth and naukri.com stands first as per the ranks by Alexa.

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Part-3

Learning form SEARCH ADS & Display Ads

1. Find your competitors and do the competitive analysis on Search Paid Traffic.

Competitors:

Following are the competitors of indeed.co.in :

1. Linkedin
2. Monster.com
3. Glassdoor
4. Timesjob

The above chart is taken from similarweb.com, this compares the total search visits where the
indeed.co.in has the highest visitors i.e. 168.5million, while monster.com and naukri.com stands 2nd rank
with 16.5million and timesjob with least visits 2.6million.

The above chart shows the visitors in terms of percentage wherein indeed has 77.08% visitors out of
overall visitors , while others have very less percentage i.e., 7.54% for Monster.com, 7.57% for
Naukri.com, 6.63% for glassdoor.co.in and the remaining which is the least 1.18% for timesjobs.com.

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2. Find your paid Ad copies &; Mention your key observations like extensions, offers
etc.

Following are the paid ad copies:

3. Find your most profitable set of paid keywords.

Following are the most profitable set of paid keywords according to similar web.

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4. Create a search campaign for promoting any of your products/Services. Create 2 Ad
groups & 3 Ad copies. Assume necessary Data if require.

Ad copy1

Ad copy2

Ad copy3

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PART 4

Display ads

Competitors

 jobsmart.co.in
 jobrapido.com
 shine.com
 naukri.com
 trovit.co.in

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 Display ads in device are more seen in Mobile and of which in Apple mobiles are more 25%.

 In desktop types display ads there are only 13% ads.

 Ad Types are more in media type display ads i.e. 9% and only 91% text type display ads.

 There are no Html Ad types in indeed.

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

Display Ad copies of indeed

 1

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  2

 This are the some display ad copies of indeed and the ads are simple only logo is there and
some relevant information is there like Find Jobs.

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Display Campaign

Created display campaign using Google Ads. These are the some preview of Display ads on
mobile and desktop.

1. Display ad on mobile

2. Display ad on desktop

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Sample Display ad - created using Canva

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Reference:

https://pro.similarweb.com/#/website/traffic-
search/indeed.com,monster.com,naukri.com,glassdoor.co.in,timesjobs.com/*/999/3m?selectedTab
=overview&webSource=Desktop

https://ads.google.com/aw/ads/new/search?campaignId=1636715665&adGroupId=65485733434
&ocid=290789025&adTypeId=14&__c=4582507225&authuser=0&__u=9558446602

https://www.semrush.com/topic-research/5bf57f133be769109c8f71a3/overview/

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