Professional Documents
Culture Documents
Super Market
Super Market
(3rd semester)
OF
BENAGALORE UNIVERSITY
Submitted by
PRAVEEN H J
GANESHKUMAR C
Assistant professor
2017-2019
TITLE: –“AN EMPERICAL ANALYSIS OF CONSUMER BUYING
BEHAVIOUR IN BANGALORE D-MART”
1. INTRODUCTION:-
Consumer buying behaviour is the sum total of a consumer's attitudes, preferences,
intentions, and decisions regarding the consumer's behaviour in the marketplace when
purchasing a product or service. A consumer buying behaviour with reference to D-Mart is to
checking the buying behaviour of an individual consumer when he used to shopping in D-
Mart. D-Mart offers all over the household products for our daily routine in best affordable
prices for every customer.
One’s a customer get inside the store they will find all kinds of products
available that may be Food item, Cosmetic, Electronic, Garments,
Furniture etc.
Because of these features it has a very good reputation in that area and
customers who are residing far away and in other areas they also visit the
store.
This department will be responsible for the product arrangement at the
store with respect to their nature.
This department will be responsible for the maintenance of the systems of
the store.
5. Scope of study:-
Since the study is on D-Mart shopping the detail study of the D-Mart will be
conducted about its customers & their behaviour regarding shopping in
D-Mart.
Various factors that are essential for the customers are in the store.
6. Research Design:
7. Data Sources:
Primary Data:
The primary data will be collected with the aid structured of structured
questionnaire with respect to the objective of the project.
Secondary Data:
Data regarding the industry, company and products will be obtained from
internet, company personnel and customer feedback book.
8. Sampling Design:
Sampling technique:
The sampling is non-probability convenient sampling of customers. The
respondents are chosen according to the convenience of the researcher. The
customers who visited the Vijay Nagar store during the period of study were
picked randomly according to the researcher convenience.
9. Research instrument:
Descriptive statistical tools like mean, chart tables etc and inferential statistics
like ANOVAs, t- test etc using MS Excel Software.
Chapter Contents
1 Introduction
2 Industry profile
3 Research methodology
5 Conclusion