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Group 13 - Graphic Design Group Proposal
Group 13 - Graphic Design Group Proposal
Diya Basil, Hollee Knell, Santina Polacco, Aadnan Sheikh, and Hanan Sheikh
Identification of Goals
The goal for this assignment is to create a website for a high school, this website will have all the
information relating to the school, the courses being taught as well as important information for parents.
In the website, each grade will have different tabs, in the navigation menu. Within these tabs, there will be
a list of different courses available at the school. The theme of each page would reflect the specific
course. For example, an art course will have a different colour scheme than a chemistry class. The target
audience for the website would be students and parents, the students and parents are able to look into the
courses available at the school. The main goal is to design a website that would appeal to high school
students and parents who would like an idea of what the school is like.
- Santina will have been communicating with all members about their approach to their elements of
the project and will have a completed presentation, leaving time for others to review.
Draft Concepts
Since the school colours are blue, grey, and black. We decided to use this colour scheme as inspiration to
the colours we would like to use. Due to the reason that we are still in the designing phase, we do not
DESIGN TEAM ACTION PLAN: HIGH SCHOOL COMMUNICATIONS WEBSITE 4
have a draft of the website. We have been brainstorming using inspiration from the website we all liked
and compared them to find a design everyone was okay with. The group has decided to go for a simple
approach where we will be using an accent colour for each page that also works well with the colour
scheme above. This way we can use the accent colour to help point out important information or
information that may need to be highlighted.
Key Learning
There were 6 design principles we took into consideration during brainstorming; balance,
proximity, alignment, repetition, contrast, and space. While brainstorming, it was important to have
colours that were balanced, with a contrast between colours. We decided that there would be a navigation
bar on the website, which would be repeated on all the pages which allows everything to look consistent.
With the navigation menu, the text would be separated from the top of the website which displays the
school name and logo. Each element will be aligned to the rightmost and the leftmost side of the page, so
the reader’s eyes are drawn to the major points of the website. The proximity between these elements will
help balance the space between text and any images.
Design Principles
The major design principles we would like to follow are balance and contrast. With the website,
we have decided that throughout all the pages, it would be best to balance the ratio between text and
images, since this is for a high school, we will need to follow school colours while we create this website.
The balance between colours is very important to keep harmony throughout the website. For this reason,
contrast is very important, due to the reason that the colours need to work well together. We need a colour
scheme for the pages that work well together and with the school colours. Due to the reason that we are
not in the final stages of designing, there are not many drafts that can reflect these principles, but we are
using examples of other websites to brainstorm on what the best website design would be.
Demonstration of Learning
The group will be taking everything we have learned about the design elements, design
principles, and other various topics to develop the website which combines all of the knowledge we have
gained so far. We will be applying our knowledge about typefaces to create a combination of fonts that
allow the user to read with ease, and choose colors that will complement each other but also represent the
teacher’s values so the user understands what the teacher is trying to convey. We can create a website that
functions well by applying proper balance and unity to give the site a unified look and a fluid navigational
experience. Symmetry and alignment will also play a big role in the site to draw the user’s eyes to what is
important to see on the page. The images used on the website, such as the logo will display not only our
knowledge and experience from designing our own logos, but it will also display the school’s ideas and
values.