RESUMEN ESTUDIO DEL CASO

HABIBB DAYAN BUSTOS CABALLERO

GESTION DE MERCADOS

SERVICIO NACIONAL DE APRENDIZAJE SENA

2018
The main problem is clearly based on not having counted from the beginning with a market study,
which would have helped a lot, in this way would have knowledge about the public to which the
product or service would be directed and its viability. . .

We can appreciate that thanks to the segmentation of markets, better results were obtained,
because we already have an identified public, Bogotá is a city with a very wide cultural diversity
since it brings together many people from different cities of the country, which means that we find
people from The Pacific coast and the Atlantic that are quintessential customers who love seafood