Professional Documents
Culture Documents
Arun Ice Cream Case Analysis: Group Members
Arun Ice Cream Case Analysis: Group Members
Analysis
Group Members
Kalgi Desai B11
Vikas Fofandi B18
Sohil Ghoghari B22
Parth Rajyaguru B51
Dipak Savaliya B53
Tej Shah B64
Industry Analysis
Bargaining Power of Suppliers Bargaining Power of Buyers
• Bargaining Power of supplier is high • Bargaining Power of Buyers is high
• Milk suppliers have a lot of options were • Large number of substitutes and higher competition
they can supply milk • Price Sensitive customers
• Loyalty issue due to Peak season and lean • Customer switching cost is less
season demand differences
Sales/Franchise
0.40
0.35
0.30
0.25
0.20
0.15 Sales/Franchise
0.10
0.05
0.00