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Pepsi Case Study
Pepsi Case Study
Maci Kesler
June 5, 2013
Kesler 2
Physical Development
Emotional Development
According to Ellsworth, children usually have a She has great beginnings and usually she keeps
good beginnings but “lose steam” towards the her excitement through the end, she is good
end of the activity. about trying to keep up without losing her
excitement.
Failure can result in tears with children at this age When she fails at something she will cry but not
(Ellsworth 1996). too often, I can definitely see less of this.
Children at this stage will usually have fewer fears She does not have many fears, mainly insects.
(Ellsworth 1996).
The children at this age will begin to focus more Rachelle still focuses on fantasy and doesn’t
on the ‘truth’ and less on the fantasy world seem too interested in the ‘truth’ yet.
(Ellsworth 1996).
The children will appear to be ready for She always seems ready for anything but when
everything but at this age they can be easily hurt she fails, she is very upset about it.
(Ellsworth 1996).
Children at this age at often “helpful, cheerful, Yes- She is extremely helpful and happy but she is
and pleasant, as well as, rude, bossy, and selfish” very bossy and rude as well.
(PBS.org).
During this stage children may be impatient and Rachelle is impatient but it will depend on the
sensitive (PBS.org). thing she is waiting for and she is very sensitive.
Philosophical/Moral Development
Social Development
They are ready for a relationship with someone No- She is not very interested in making new
outside of the family like a ‘best-friend’ friends or going to their houses, or vise-versa.
(Ellsworth 1996).
Children will express the need to be close to ‘at Yes- She is very close with both of her parents,
least one of their parents’ (Ellsworth 1996). very open and talkative.
They will begin to have the ability to see other Yes- She can understand why people do certain
people’s viewpoints (Ellsworth 1996). thing, or why certain actions happen.
At this age, the children tend to experience Rachelle experiences envy, she wants to be like
‘envy and possessiveness’ (Ellsworth 1996). the girls on TV but she does not really show signs
of possessiveness.
Intellectual Development
1. Rachelle should be placed in on a sports team or in gymnastics to keep help stamina and activity level
high and it would help improve her gross muscle even more profoundly. She is already one of the fastest
runners in her grade, so joining a sport would only improve this.
2. She should be placed in an art class where she can use large utensils. This would help he learn to be
more precise and gain control over her actions, which would help improve her small muscles. It is hard
for her to tie he shoes because it is hard for her to coordinate her fingers so a learning to play an
instrument could help her improve with this.
Growth Objective Rationale: The first objective suggests that Rachelle should join an athletic team to
increase her gross muscle abilities and stamina, this would also help her interact with other children that
are her age. According the Erickson’s Stages of Development, she must “deal with the demands to learn
new skills and risk inferiority, failure and incompetence” (Woolfolk 100). The rationale for the second
objective is that “Children should be given the chance to work with large paintbrushes, fat pencils and
crayons… to accommodate their current skills.” (Woolfolk 80) This is why an art class would help
Rachelle to gain control over her current skills and then she will be able to increase her ability.
1. Rachelle needs to be given more chances for opportunity and adventure so that she can increase her
ambition which is already established. Her fears are minimal and with increased exposure she will be
more able to overcome them.
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2. She should be introduced to the ‘real world’ sciences and exposed to these types of thoughts to
increase her curiosity about these topics. Rachelle is still focused on a ‘fantasy world’ because she
wishes she could be a dog and have hopes when she goes to her room that fairy’s will be present.
Growth Objective Rationale: The first objective is supported by Erickson’s Stages of Development
(Woolfolk 100), if she is given a chance to fail she will be able to overcome it, which will increase her
ambition. For second rationale, she needs to be introduced to the real world to spark her curiosity
because her surroundings are limited materialistic features. According to the General Principles of
Development (Woolfolk 36), it will take time for her to develop a sense of curiosity for these topics.
1. Rachelle is very well behaved because of her closeness to her family. She has well developed ideas of
right and wrong that she practices like not to throw trash on the ground, for the earth, not because she
will get into trouble. She has lots of compassion towards other people and animals which shows her
sensitivity. She should volunteer to continue her compassion and morals.
2. Rachelle should be given the opportunity to make her own decisions and learn own to compromise.
She doesn’t understand the concept of something being ‘not fair’ because she knows that’s how it is
already. If she is given the chance to compromise she can understand that something is being taken
which would help her develop an idea of fairness.
Growth Objective Rationale: According to Ellsworth, the child’s actions reflect the parenting, if Rachelle
and he parents volunteered to help the community, it would increase her compassion and morals as
well as increase the relationship with her parents. The second rationale goes back to Erickson’s Stages of
Development (Woolfolk 100), Rachelle must be given the opportunity for failure in order for her to
eventually be able to achieve her goals. By being exposed to failure she will also be able to recognize
‘fairness’.
1. Rachelle has a strong relationship with her parents and she should continue this relationship by doing
activities like cooking and playing games with her parents. This will increase the bond that they have.
She has a good understanding of other people’s viewpoint and she should continue to talk to her
numerous family member to increase her different understandings.
2. She should also be interested in playing with people outside of the family so that she can experience a
different type of relationship. Her parents should set her up on play dates and sleep overs so that she
will be able to experience some sort of independence.
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Growth Objective Rationale: According to Vygotsky’s Sociocultural Perspective (Woolfolk 66), by playing
games with her parents and asking questions it will help her increase social development. By already
doing so, she is able to understand viewpoints of different people and it again increases her compassion.
According the Woolfolk (93), children who do not have close friends, have more failure academically. If
Rachelle seeked friends outside of her family, it would help support her and expand her ideas.
1. Rachelle has a strong interest in reading which helps her to understand different point of view and
comprehension of situations. She should be given more books to read to increase her reading because
she is not motivated enough to retrieve them herself.
2. If Rachelle fails at something she will be less inclined to try it again because she is able to ask for help
for many people. She needs to be given to opportunity to fail and continue to attempt to overcome the
fears of failure. If she cannot reach the cereal she will ask for help instead of getting a stool to retrieve it
herself.
Growth Objective Rationale: According the Woolfolk reading will increase comprehension and increase
test scores. If Rachelle continues to read it can help her to be more compassionate as well as
understanding of other viewpoints. Reading triggers her brain to think of new ideas and concepts. If
Rachelle is given a chance to be independent it will help her to make her own decisions and be more
capable to do simple tasks. According to Erickson, it is important for her to experience failure and gain
new skills.
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Reference List
"Childhood Milestones Age 8." Children's and Parenting Health Centre. Web.
<http://www.webmd.boots.com/children/guide/childhood-milestones-age-8>.
Ellsworth, J'Anne. "Teaching Exceptional Children." ESE 625. UNLV, Nov.-Dec. 1996. Web.
"The Results List of Search Normal Physical Development in Children." Seven Countries. Web.
<http://website-tools.net/google-keyword/word/normal physical development in children>.
Woolfolk, Anita. Educational Psychology. 12th ed. : Pearson Education, 2014. Print.