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Syeda Rabiya Anwar

s.rabiyaanwar@gmail.com
(+92)332-3587704

Objective Looking forward for a challenging position in a dynamic organization


that will consent me to utilize my skills and enhance my understanding
and learning towards a professional environment.

Experience Total Freight Systems (Pvt.) Ltd. 1st June’2014- 31st May’2015
Business Development Executive
 Call Handling
 Customer Records maintenance
 Direct Mailing

Education MBA-Marketing 2010-2011


University of Karachi

B.Com 2007-2008
University of Karachi

Academic Projects
 Launching a Brand – COLPRO Hair Highlights
- Concept testing through personal interviews
- Developing Marketing Plan (7P)
- Replica presentation of the brand

 Advertising Plan – White Tone Soap


- Plan to cover all consumer touch points
- Shooting an advertisement
- Designing for packaging, print ads, OOH media etc.

 Effect of Celebrity Endorsement on Consumer Behavior


- Quantitative research (Results derived using SPSS)
- Studying cases from Pakistani market
- Concluding and recommending

Skills
 Microsoft Word
 Microsoft Excel
 Microsoft PowerPoint
 Adobe Photoshop

Professional Development
 Workshop on “Fire Up” Burn Your Fears
 Seminar “Innova The Marketing Forum”
 Seminar “Advolution- Changing Media Landscapes”

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