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Outline Multimodal Project
Outline Multimodal Project
Outline Multimodal Project
Professor Granillo
English 103H
05 December 2018
Outline
I. Introduction
A. Thesis
female protagonist and her dog to evoke emotions upon their target audience and
Additionally, this commercial showcases themes of marxism while also hinting the
importance of critical theory in the media. As a result, this shows how people are
gullible to what they are being presented in advertisements. This also shows how
idealizing certain lifestyles tends to exclude people of color, specifically the black
community.
B. Roles/Arguments
How the Chevy commercial conveys its audience to buy their vehicle through the
use of Aristotle's rhetorical device of pathos, ethos, then logos. The commercial
also has a hidden meaning of marxism and critical race theory subject to marketing
strategies.
A. Pathos
B. Ethos
C. Logos
III. Marxism
A. Manipulative Advertising
family.
B. Classism
A. Racial Representation
Manalastas 3
B. Everyday Racism
2) People of color cannot live the same life as white middle class family.
V. Conclusion
their side through the good and bad moments of their life.
C. This is the kind of message that Chevrolet is trying to give to their audience.