Grocer Golden Friendly

King Supermarket Grocer

Grocer King 0.1449 0.285 0.5701
Golden Supermarket 0.1425 0.3151 0.5423
Friendly Grocer 0.1425 0.2712 0.5863

Ending probability
(given initial) 0.1425 0.3151 0.5423
Steady State
probability 0.1429 0.2857 0.5714

Table above shows the market share analysis using Markov analysis

giving an initial value of 1 to Golden Supermarket and a transition matrix of

fourteen (14). The result shows that if we choose to purchase in Golden

Supermarket for the first day, Markov analysis shows that after the transition of

fourteen (14) days, it has a high probability of market share for friendly grocer of

57.14%. Thus, it is not a major basis that if customer bought from Golden

Supermarket for the first day after fourteen (days) they will still buy for the same

grocery store. Based on the result using Markov Analysis, Friendly Grocer cater

the largest market share among the other grocery stores of 57.14%