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FWP 1111
FWP 1111
Zack K. De Piero
English 15
September 20,2018
intended to present information quickly and clearly. Today, in the United States, we all
face the same problem that of wealth inequality. Of course, not everyone will agree that
this is a problem, but Wealth Inequality infographics show that a majority of the United
States is facing poverty and imbalances such as name based racial discrimination and
education. I will be analyzing three infographics from two different websites. One of the
infographics is from a site called “ Fastcompany,” and the other two is from “ Visually.”
The infographics are all similar and easily identify the purpose as well as the
conventions, providing an effective argument for its audience, the american people.
According to the reading “Murder Rhetorically Speaking,” by Janet Boyd (89) “Jargon is
the terminology used by those in a particular profession or group to facilitate clear and
precise communication.” The designers of these infographics all use similar jargon,
giving its audience an informative tone. A tone that that is instructive, factual and
educational.
When looking at infographics, the same conventions tend to catch my eye. If you ask
me, I think the same conventions apply with every infographic. That is, they all have
authentic , and the main topic is broken down into subtopics. Infographics help an
audience better understand information by utilizing graphics to enhance the human
My first Wealth Inequality infographic is one made by Troy Stange and was found on
America” I see that the audience is America and that the tone is informative. Stange’s
title clearly shows that his purpose is to inform and encourage his readers to take
representation of information that shows a few companies that have been profiting since
2008. According to Stange, these companies’ high profits caused the bottom half of
America to suffer. Unfortunately, Stange does not provide any data or statistics, but he
does add a quote, which was from Bernie Sanders’ speech on the senate floor,
alongside a link. My earlier assumptions were not correct. There was no graphs as I
expected, but there were statistics .This particular infographic did not have subtopics.
However, it did provide some brief information under percentages to show how
My second infographic is designed by Rodney Coffey. This infographic was also found
on “ Visual.” This infographic is to advise the audience (America), about the distribution
of wealth in the United States. This time more dramatically. After analyzing this graph, I
struggled to decide whether the tone was informal or informative. Later I concluded that
this graphic is an informative tone because it gives a lot of information through its
sketches. He does this by having human drawings with each one representing 1% of
the U.S population and having drawings of bundles of money each representing 1% of
the wealth in the U.S. From the point of view where the United States land is divided
amongst wealth there would only be three groups. The top 1% would occupy 3% whilst
the next 9% will occupy 40% and the last 90% will occupy 17%. When put this way the
endangerment that we are facing seems more bright. He shows his readers a set of
patterns and trends going on. Once again what I predicted was incorrect, there was no
graphs yet there was statistics and visual representations in his infographic.
infographic was found on “ Fast Company, “ and has an informative tone. Her title “ 15
Facts About U.S Inequality That Everyone Should Know “ makes it clear that her
audience is the United States. I believe Clendaniel purpose is to inform her readers on
the many forms of inequality going on that we do not know about or are paying attention
to. Out of all my three infographics this one holds the most information. It holds all
together 15 different graphs, statistics and visual representations. The infographic itself
presents to its audience 15 different topics. These 15 topics are name based racial
income, discouraged workers, gender gap in pay, health insurance, immigrants and
education wage premium, homelessness and ceo pay. For each Clendaniel provides
either a graph, data table or visual representation. She makes sures to provide a brief
description of each inequality problem that she presents. For example, the infographic
tells it’s audience that children of minorities are most likely to live without health
insurance. It also shows us that Minorities are likely to dropout of school, and
immigrants are less likely to receive an education. Wages have remained the same
which have caused contribution to the top 10% of the wealthiest Americans controlling
These creators used similar techniques to create their pieces. They might not have all
used graphs or visual representations but all three made sure that their audience was
able to grasp a big chunk of information quick and clearly. Stange, Coffey and
Clendaniel all had the same tone. They were informative and straight to the point and
added short explanations about their resources and who or where they got the idea as
well as the information to create their infographics from. Although the three designers
had the same message they displayed it differently. For example, Stange showed
companies profiting and the effect of people profiting while Coffey displayed his through
drawings of people and money, and Clendaniel through multiple forms of different topics
with graphs and statistics. Their message was that our country is being mismanaged.
We are all facing wealth inequality problems today because the exigence of today's
economic system demands it. These designers wants us to see how imbalanced we are
as a country.
This precise multimedia genre appeals to logos. As Carrol said “Logos is commonly
side,” (52) and that is exactly what all the designers did. They all appealed to our
intellectual side and tried to open our eyes so that we can see what is really going on
and how it is affecting us all as one. Constraints play a big role in this genre. You can
not write paragraphs to get your audience to learn a set of information, it has to be done
through graphic visual representations. With an Wealth Inequality infographic you are
able to swiftly learn new information without having to sit and read pages and pages
which will take hours. Visual representations helps us take in information quicker and
more efficiently. That is what makes a Wealth Inequality Infographic a Wealth Inequality
Infographic.