NBL 2018 Online Assessment Test

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Marketing for nonprofit Organization

1. Describe the key characteristics of nonprofit organization.


2. Explain why nonprofit organizations don’t always value their customer?
3. Analysis stakeholder and develop appropriate engagement strategies for nonprofit
organization.
4. Describe and access causes related marketing campaign.
5. Explain how marketing is used to raise fund for charitable organization.
6. Describe social criticism of marketing with relevant examples
7. Do you think nonprofit marketing is profitable for profit oriented organization?
8. Describe the types of nonprofit organization
9. Describe the fund raising ladder for nonprofit organization
10. Describe the basic difference social marketing and social copacanda.
11. How is marketing used in political campaign?
12. The input-impact Model not-for-profit organizations. (Exhibit 9)
13. What do you mean sustainable marketing?
14. Marketing impacts on individual Customer
15. Marketing impacts on society as a whole
16. Traditional Buyer Sides
17. Describe the components of environment sustainability.
18. Describe the sustainable marketing principle with examples.
19. What is marketing Ethics? Describe the benefits of cause related Marketing.
20. Explain the social marketing planning process
21. Describe the ethical standards for marketing
22. Describe the societal classification of products
23. How to build a socially responsible company?
24. Explain the key principles for a public policy towards Marketing
25. What is CSR? Describe the six steps of corporate social responsibility
26. Green Marketing and ecology
27. Consumer actions to promote sustainable marketing products
28. Consumer actions to regulate marketing
29. Describe four steps pyramid of social responsibility
30. 7Ps of Nonprofit Marketing.
e.g. How would you set the price for nonprofit marketing?
Or
How would design promotional strategies for nonprofit marketing?

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