NPDP Resources

New Product Development General Overview

The following resources provide a broad view of product and service development.
 Primary

 Cooper, Robert G., Winning at New Products

 Crawford, C. Merle and Anthony DiBenedetto, New Products Management
 Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development, 2nd Edition
 Secondary

 Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development

 

New Product Strategy

Primary
 Cooper, Robert G., Winning at New Products - Chapter 12
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management -Chapter 3
 Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development -Chapter 2
Secondary
 Christensen, Clayton M., The Innovator's Dilemma - General Reference
 McGrath, Michael E., Product Strategy for High Technology Companies - Chapters 1 and 2
 

Portfolio Management
Primary
 Cooper, Robert G., Scott Edgett, and Elko Kleinschmidt, Portfolio Management for New Products - General Reference
Secondary
 Belliveau, Paul, editor, PDMA Toolbook 1 for New Product Development - Chapter 13
 Wheelwright, Steven C., Leading Product Development - Chapter 3
 

New Product Process

Primary
 Cooper, Robert G., Winning at New Products - Chapter 5
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management -Chapter 2
 Cooper, Robert G. and Elko Kleinschmidt, New Products: What Separates Winners from Losers?, Journal of Product
Innovation Management
Secondary
 Smith, Preston G. and Donald G. Reinertsen, Developing Products in Half the Time -Chapter 9
 

Tools and Metrics

Primary
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management -Chapters 5 & 11
 Griffin, Abbie and Albert Page, 1996, PDMA Success Measurement Project: Recommended Measures for Product
Development Success and Failure,Journal of Product Innovation Management
 Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development -Chapters 12, 31 & 32
 Rosenau, Milton D. Jr., Successful Project Management - Chapters 2, 6, 7, 8, 9, 11, 17, 18
 

Secondary
 Griffin, Abbie, Drivers of NPD Success: The 1997 PDMA Report - General Reference
 Griffin, Abbie, PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best
Practices, Journal of Product Innovation Management  
 Hauser, John and Don Clausing, 1988, "House of Quality," Harvard Business Review -(can download from Harvard Busness
Review web site for $6) OR Clark, Kim B. and Steven C. Wheelwright, The Product Development Challenge - Part 5, Chapter 1
 

Market Research
Primary
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management -Chapters 9, 16, 19 & 20
 McQuarrie, Edward F., The Market Research Toolbox: A Concise Guide For Beginners - Chapters 3, 4, 5 & 6
Secondary
 Burchill, Gary and Christina Hepner Brodie, Voices Into Choices: Acting on the Voice of the Customer - General Reference
 McQuarrie, Edward F., Customer Visits: Building a Better Market Focus - General Reference
 

Teams, People, and Organizational Issues

Primary
 Aranda, Eileen K., Luis Aranda, and Kristi Conlon, Teams: Structure, Process, Culture, and Politics - General Reference
 Wheelwright, S. C. and K. B. Clark, Revolutionizing Product Development -Chapter 8
Secondary
 Crawford, C. Merle and Anthony DiBenedetto, New Products Management - Chapter 14
 Kahn, Kenneth B., Editor, The PDMA Handbook of New Product Development -Chapter 9