TABLE OF CONTENTS

EXECUTIVE SUMMARY . . . . . . . 1

MANAGEMENT ASPECT . . . . . . . 3

Pre-operating Period Management and Activities . . . 4

Vision . . . . . . . . . 5

Mission . . . . . . . . 5

Objectives . . . . . . . . 5

Core Values . . . . . . . . 7

Form of Business Organization and Ownership . . . 7

Organizational Chart . . . . . . . 8

Job Descriptions . . . . . . . 9

Employees Working Hours and Days . . . . . 19

Remuneration . . . . . . . . 19

Sources of Personnel . . . . . . . 20

Safety Policies . . . . . . . . 20

SOCIO-ECONOMIC ASPECT . . . . . . 22

Social Implication . . . . . . . 23

Environmental Implication . . . . . . 24

Economic Implication . . . . . . . 24

Relationship Towards Employees . . . . . 24

Relationship Towards Suppliers . . . . . 25

Relationship Towards its Customers . . . . . 26

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 Relationship Towards the Government . . . . 26

MARKETING ASPECT . . . . . . . 27

Current Market Situation . . . . . . 28

Competitive Situation . . . . . . . 28

Direct Competitors . . . . . . 28

Indirect Competitors . . . . . . 29

Target Market . . . . . . . . 32

Marketing Mix . . . . . . . 32

Brand . . . . . . . . 32

Product . . . . . . . 32

Product Mix . . . . . . . 34

Product Feature . . . . . . 34

Packaging . . . . . . . 34

Quality Level . . . . . . . 34

Promotion . . . . . . . 35

Place . . . . . . . . 36

Pricing. . . . . . . . 37

People . . . . . . . . 37

Positioning . . . . . . . 38

Distribution Strategy . . . . . . . 39

Mode of Distribution . . . . . . 40

Channels of Distribution . . . . . 40

SWOT Analysis . . . . . . . 41

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 Supply and Demand Analysis . . . . . . 42

Supply Analysis . . . . . . 56

Demand Analysis . . . . . . 48

Demand Projection . . . . . . 55

Supply Projection . . . . . . 56

Supply and Demand Gap Projections . . . . 58

Market Analysis and Survey . . . . . . 63

TECHNICAL ASPECT . . . . . . . 100

Definition of Terms . . . . . . . 101

The Products . . . . . . . . 101

Goat Breed . . . . . . . 101

Goat Meat Products . . . . . . 102

Other Goat Parts . . . . . . 104

Ratio of Distribution of Parts . . . . . 106

Goat Raising Process Flowchart . . . . . 108

Breeding Process Flowchart . . . . . . 109

Slaughtering Process Flowchart . . . . . 110

Goat Housing . . . . . . . . 110

Floor Space Area . . . . . . 110

Type of Housing . . . . . . 111

Goat Breeding . . . . . . . . 111

Breeding Practices for Does . . . . . 111

Breeding Practice for Bucks . . . . . 111

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 Goat Health . . . . . . . . 112

Care for the Doe and Newborn Kids . . . . 112

Care of the Weaner or Grower . . . . 113

Goat Feeding . . . . . . . . 113

Feeding Guide . . . . . . . 113

Grass Needed . . . . . . . 115

Practical Feeding . . . . . . 116

Slaughtering . . . . . . . . 117

Slaughtering Process . . . . . . 117

Cutting Process . . . . . . 120

Packaging . . . . . . . 121

Storing . . . . . . . . 122

Waste Management . . . . . . . 122

Goat House Cleaning . . . . . . 123

Composting Process . . . . . . 123

Composting by Burial . . . . . . 124

Tools and Equipment . . . . . . . 124

Administrative Building and Storage Room . . . 124

Warehouse . . . . . . . 132

Slaughterhouse . . . . . . 133

Goat House . . . . . . . 143

Floorplans and Perspectives . . . . . . 144

FINANCIAL ASPECT . . . . . . . 154

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 Financial Assumptions . . . . . . 155

Financial Statements . . . . . . . 160

Supporting Schedules . . . . . . . 168

Financial Statement Analysis . . . . . . 217

LEGAL ASPECT . . . . . . . . 221

Business Structure . . . . . . . 222

Licensing . . . . . . . . 222

Articles of Incorporation . . . . . . 233

By-Laws . . . . . . . . 242

CONCLUSION AND RECOMMENDATIONS . . . . 246

Business Expansion . . . . . . . 247

Waste Management . . . . . . . 247

APPENDICES . . . . . . . . 249

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