1.

Analysis of Market Data

Market Size
The total formula cars market size is around $ 16 billion globally.

Target Customers
Average age of our customer is 23-40 years.

1. Our main priority is to sell our cars to global formula cars giants like Audi, Volkswagen,
Renault, Red Bull and Ferrari. We will also target them to offer our services and earn
profits against it. If our whole car package is not accepted then we can sell to them
individual car parts.
2. Our second market is the student in the universities who want to learn about the formula
car racing to have hands-on experience with race engineering. We will sell the car
through internet as it is available globally. We also offer any service required as
demanded by our customers.
3. Our third market is the global elite class who love formula racing and want to get a car
manufactured as required by them.
2. Company Strategy
What we offer
We offer two things, effortless performance and effortless ownership.

a) Suspension system

We employ non-parallel unequal double wish bone configuration and 4 wheel independent
double A-arm suspension. So we package effortless handling and response.

b) Excellent grip and Control

We offer good traction and launch control to maximize grip and power.

c) Safe and Reliable

We also offer high quality carbon aramid impact attenuator on demand. By default we use
aluminum impact attenuator which fits perfectly as the minimum viable solution for safety.

**On demand we may also offer Full Throttle Auto Upshifts, cruise control to ensure paddle
shifters for effortless shifting.
Our Services
We have the capacity to meet the demand of car, as asked by the customer, in just 48 hours.
We offer 24/7 customer support to our users and have the capability to solve any given task
as soon as possible.

Free maintenance One stop service

for 1 year solution

SERVICES

Free Tuning
24/7 help desk
Guides

**We also offer guiding booklets and video instructions to our customers.

Our Business Model

Our manufacturing cost of single unit is $15,000 and we will sell the car at the profit of $5000.
So the selling cost of single unit for our cost comes out to be $20,000. We are keeping the
selling price high to ensure the best quality and good services of our product. We have the
capacity to manufacture 1000 cars a year. Following is our business model:

For 1000 cars a year,

Total Revenues per year= 1,000 * ($ 20,000) = $20,000,000 = $ 20 million

Total Profits per year = 1000 * ($ 5,000) = $5,000,000 = $ 5 million

3. Vehicle strategy and Performance; Key Design Features and Key Performance
Targets
a) Vehicle performance

Performance Parameters Values

Power 115 hp or 113.43 bhp
Weight 280 kg
Top Speed 136 kph
Power/weight 405.11 bhp / ton
Body shell Fiber Glass
Chassis Mild Steel
Impact Attenuator Aluminum
Engine Naturally aspirated Engine Suzuki FZR-600
CC
Power Train Chain Differential Power Train
Suspension System Non-parallel, unequal double
wish bone configuration and ‘A’ arm suspension
Tires 18”/13”
*Body shell can also be made of carbon fiber (on demand)

b) Vehicle Strategy
We are designing the car for optimal speed and performance. The design is modern,
lightweight, highly streamlined and aerodynamic. Thus our product is safe to drive, affordable
to buy and very sustainable solution for the current market of formula cars.

4. Plans for efficient design and manufacturing

a) Quality Assurance

Our first and foremost strategy will be to manufacture a balanced car that fits perfectly as the
price/performance optimized model. We want to serve our target customers as better as we
can by keeping up the standards and ensuring quality manufacturing.

b) Price/performance Optimization

We have prepared a design that is optimized with respect to performance as well as price
parameters. Our business model ensures the most optimized point for profitability and at the
same time keeps its performance parameters on the top.

c) Risk Assessment and Management

Our sales engineers will do the risk analyses and our venture partners will also know them. The
best way to manage risk is to do public surveys to know about the product demand and thus
regulate its supply. The second way is to employ “market-product fit” techniques before
getting into the real business as this completely ensures the minimum viable go to market
product and hence risk can be minimized without even compromising our future profits.

d) Cheaper Labor and shipping

China is the best place in the world where labor is cheapest. So it is the best place to
manufacture and assemble cars. For cheaper shipping, we will sign contracts with them and
will offer them a negotiable shares in profit.

e) Outsourcing (Signing contracts with other companies to get work done for us)

By outsourcing, we will acquire the investment for our product’s production and divide the
share percentage as negotiated. We will prefer if the investor brings his/her own management,
manufacturing and production team and we will only sell the design and do all the research
and development of the car.

5. Key Design Features and 6. Key Performance Targets

Performance Parameters Values

Power 115 hp or 113.43 bhp
Weight 280 kg
Top Speed 136 kph
Power/weight 405.11 bhp / ton
Body shell Fiber Glass
Chassis Mild Steel
Impact Attenuator Aluminum
Engine Naturally aspirated Engine Suzuki FZR-600
CC
Power Train Chain Differential Power Train
Suspension System Non-parallel, unequal double
wish bone configuration and ‘A’ arm suspension
Tires 18”/13”