Synopsis for project report

(3rd semester)
“A study on marketing analysis of ITC
products”
Bangalore
Submitted in partial fulfilment of the requirements for the award
Of the degree of
MASTER OF BUSINESS ADMINISTRATION
Of
BANGALORE UNIVERSITY

Submitted by
Koushik v
(17OTCMD018)
Under the guidance of
Dr GANESH KUMAR
INDIAN INSTITUTE OF PLATATION MANAGEMENT
BANGALORE UNIVERSITY
2017-2019
 Title: A study on marketing analysis of ITC.
1. Introduction:
This topic has been chosen to study the marketing strategy of ITC Ltd. There are
certain prospective on which a company sells their products in to the market and
diversifies their business.
ITC Limited which previously stood for Imperial Tobacco Company of India Limited is an
Indian conglomerate with a turnover of US $ 4.75 billion. It ranks third in pre-tax profit
among India's private sector corporations. The company has its registered office in Kolkata.
The company is currently headed by Yogesh Chander Deveshwar. It employs over 20,000
people at more than 60 locations across India and is listed on Forbes 2000. The Training
Centre of the company is in Monger, Bihar. ITC is also known as "Chatkal".
ITC since then has emerged as a multi-business conglomerate having business in various
industries such as Hotels, lifestyle, Retail stores, ready to eat sector, confectionary sector,
Paperboards segment, body care products etc.
Market analysis: A key challenge facing trade support institutions is how to advise
exporters about market conditions and how to prioritize their scarce resources towards
promoting the sectors and markets with the greatest national export potential.
Learn how to define the broad market trend, identify major tops and bottoms, project
prices and determine price position within a move. Learn how to isolate the strongest
groups, cherry-pick stocks within these groups and manage the trade once it is underway

2. Need for the study:

Study reveals about the satisfaction level among the consumers and their idea, preference
and the purchase pattern towards on marketing mix (product, price, place, promotion)

This project has been a great learning experience for me; at the same time it gave me
enough scope to implement my analytical ability.
Full project gives an insight about the strategies and its various aspects.
Understanding the strategy & requirements for ITC Stationery Supplies, for penetrating
ITC offers.

3. Statement of the problem:

Since compare to previous five year the marketing sale come down. Mainly because of
mainly competitors.
This topic has been chosen because how the study of market analysis of ITC in
Bangalore.
4. Objectives of the study:
The primary objective of this study is to systematically explore the determinants
responsible for the competitive advantage of ITC limited and how ITC developed new
product lines in its foods business drawing on its competencies in brand-building, R&D,
packaging, and distribution. However, market analysts were not sure whether ITC would
achieve success in all the food categories that it had entered.

5. Scope of the study:

The scope of the study is to know the marketing analysis of ITC in Bangalore.
It is useful for future generation.
The study is focused on “marketing analysis of ITC” the study covers information gives
by the company
Understand the marketing analysis of ITC. The scope is limited to draw conclusions
from analysis and interpretations based on the secondary data.

6. Research design:

 Types of research: descriptive research.

 Sources of data collection:

 Primary data:-the primary data is collected through discussion with

external guide and internal guide.

 Secondary data:-the main sources of information were taken from

internet, books and articles, magazine etc…..

 Sampling technique : non random sampling

 Sampling size : 50 customers

 Sampling unit: who are purchasing ITC product.(who are consuming the ITC
product)

 Tools for data collection: structure questionnaire.

  Plan of analysis : descriptive and inferential statistics

7. Limitations of the study:

Study of marketing analysis is conducted in limited area in Bangalore urban

The study is mainly based on the secondary data. As such it is subject to limitations of the
secondary data.
The data will be collected just for the study purpose.
Time constraint.

8. Chapter scheme:

Chapter Contents
1 Introduction
2 Industry and company profile
3 Research methodology
4 Data analysis and interpretation
5 Finding ,recommendations and conclusion
Bibliography
Annexures

Signature of Guide: signature of student