Professional Documents
Culture Documents
Brillare Business Plan Competition
Brillare Business Plan Competition
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8
Company Goals
Brillare Goals Description
New Products ● Continue to add 2-3
products each month to
update the product line
10
Organization
11
Directing and Controlling
Meetings Agendas
12
SWOT Analysis
Strengths Weaknesses
● Affordable for ● Start up Company
customers
● Chiefs have plenty of
experience
Opportunities Threats
● Attending future trade ● Firms with more
shows experience
13
External
Environment
14
Inflation Rates
15
GDP
18
Competitive Analysis
● No Direct Competitors
○ Competitors sell in sub-categories
● Indirect competitors- Cloud Nine and Bryans
Kloset
○ Sells clothes with an “accessories” tab
● Real World Direct Competitors
○ Kay, Tiffany, Rolex
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Marketing
Plan
20
Marketing Mix
21
Product
22
Pricing
23
Positioning
24
Promotion
25
Discussion Of Business
Risks
26
Demographics:
● 15-18
● $10-15 per hour
○ $15,000-75,000 Annual Salary
Geographics:
● All States
○ VEI Firms
27
Psychographics:
● Gen Z
● Phones/social media accounts
○ Shy away human interaction
○ Rely on the internet for instant
satisfaction
Socioeconomics:
● VE employees in our secondary market
is middle class
incomes=$35,000-$70,000.
○ Tiers
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Financials
29
Start of our Financial Year
$150,000 $20,000
Seed Money
$170,000
Starting Funds
30
Sales Projections
Projected Trade Show Sales
825,500
31
Income Statement Projection
Gross Profit:
1,002,474
Total Expenses:
644,037
Income from
Operations: 358,437
Net Income:
122,668
32
Balance Sheet
Total Assets:
170,000
33
Monthly Cash Budget
Sales per month: 191,215
Break Even in
Dollars:
$1,246,391.83
Break Even in
Units: 1,466.34 35
Questions?