Professional Documents
Culture Documents
Lesson 3 Purcom
Lesson 3 Purcom
Lesson 3 Purcom
LCD projects or
manila paper
Lecture amd class Authentic texts
discussion on about cultural
critical reading and sensitivityfrom
Evaluate listening various media (text
multimodal texts Exercises on messages;email
critically to analyzing content messages; social
enhance of various texts media messages;
receptive newspaper,
(listening, magazine, and
reading, viewing) journal articles;
skills print and electronic
Convey ideas and electronic
through oral, advertisements)
audio-visual. See sample:
And/or web- http://www.kwimte
based ssential.co.uk/cultu
presentations for ral-services
different target /articles/cultural-
audiences in sensitivity.html
local and global See sample:
settings using https://mindspacei
appropriate ntuition.files.wordp
registers ress.com/2015/01/c
Adopt awareness ross_cultural.jpg
of audience and
context in See sample:
presenting ideas http://i.telgraph.co.
uk/multimedia
/archive/01440/bur
ger_1440211c.jpg
See sample:
http://atlantablacks
tar.com/2013
/11/19/9-racist-ads-
Evaluating commericials-that-
messages and/or promote-negative-
images (e.g. images-black-
pictures, people/3/
illustrations) of Mooney, A., Peccei,
different types of J.S., La Belle, S,
texts reflecting et.al. (2010).
different cultures Language, society
(regional, Asian, and power: An
Wester, etc) introduction, 3rd ed.
1. What is the London: Routledge.
message?
2. What is the LCD projector or
purpose of the manila paper
message? Texts, video/audio
3. How is the clips from various
message sources
conveyed by the See
text and/or http://creatingmulti
image? modaltexts.com/
4. Who is the target “The world’s worst
audience of the research
message? Lecture and class presentation”
5. What other ways discussion on https://www.youtu
of presenting the preparing audio- be.com/watch?v=n Oral, audio-
message are visual and web- SGqp4-bZQY visual, and/or
Convey ideas there? based Adler, R., Elmhorst, web-based
through oral, presentations J.M., & LuCAS, K. presentations to
audio-visual, Group work and (2012). promote
and/or web- class discussion on Communicating at cultural values
based identifying work: Strategies for (e.g., respect for
presentations for problems with the success in business elders,
differenet target research and the professions bayanihan
audiences in NY: McGraw Hill. spirit, etc.)
local and global presentation in
settings using the video LCD projectors or
appropriate manila paper
registers Sample texts
Adopt awareness (inquiry letter,
of audience and police reports,
context in political speeches,
presenting ideas letters of
appreciation, etc)
See
http://www.omafra
.gov.on.ca/english/r
ural/facts/03-
033.htm
See
Lecture and class http://www.capme
discussion on mbers.com/media/
informative, cms/l2l_mod2_ch8
Convey ideas persuasive and _effective_commun Public
through oral, argumentative icatio_63afca8970d announcements
audio-visual, communication 43.pdf (audio/video,
and/or web- Lecture and See social media)
based Communication discussion of http://hplengr.engr. about disaster
presentations for aids and strategies Types of Speeches wisc.edu/Prof_Com preparedness
different target using tools of and Public m.pdf Editorial about
audiences in technology Speaking (Read, See environmentak
local and global Memorized, http://www,pearso issues
settings using Impromptu/ nhighered.com/sam Formal One-
appropriate Extemporaneous) plechapter/020552 minute Speech
registers Short 4214,pdf based on
Create clear, exercise:asking for Searless, G. (2014). current issues
coherent, and information Workplace (Extemporaneo
effective through inquiry Communication: us)
letter or interview, The Basics. Boston:
communication response to Allyn & Bacon, 6th
materials queries, incident ed.
Present ideas reports Dainton, M. &
persuasively Zelley E. (2015).
using Applying
appropriate communication
language theory for
registers, professional life. A
tone,facial practical
expressions, and introduction. 3rd ed.,
gestures Sage Publications.
Adopt awareness Lucas, s. (2011). The
of audience in art of pub;lic
context in Communication speaking. NY:
presenting ideas for various McGraw Hill.
purposes Video of “The Most
1. To obtain, Important Cannot
provide, and be Said”: Eddie
disseminate Calasanz at
information TEDxADMU
2. To persuade and (youtube)
argue
LCD projector or
manila paper
Video of “Giving
Presentations
Worth Listening to”:
Gordon Kangas at
TEDxTalks
(youtube)
Sample
communication
materials from
different workplace
settings (e.g.
Lecture and class minutes, memo,
discussion on requests,
effective business/technical/i
communication ncident reports,
and oral letters)
presentations in See
the workplace https://www.vuu.e Workplace
Analysis of du/Uploads/files/Sa documents (e.g.
Create clear, different mpleMeetingMinut minutes; memo)
coherent and communicationma es.pdf Written and/or
effective terials See oral
communication Writing exercises http://www.monas presentation
materials on communication h.ed.u.au/lls/llonlin (group
Present ideas materials for the e/writing/medicine/ reporting) of a
persuasively workplace (e.g. reflective/5.xml medical case/
using minutes, memo, See business
appropriate requests, http://tawanmandi. proposal/ media
language business/technical org.af/knowledge- campaign
registers, tone, /incidents reports, portal/Media/Work proposal/
facial expressions letters) place_communicati program or
and gestures on_chapter_in_com project proposal
Adopt awareness municationns.pdf for addressing a
of audience and See health
context in http://www.dol.gov issue/problem
presenting ideas /odep/topics/youth (using
in /softskills/Communi communication
communicating cations theory for aids and
ideas professional life. A strategies-tools
practical of technology)
introduction 3rd
edition., Sage
Publications.
Searles, G. (2014).
Communication Workplace
for work purposes Communication:
(e.g. healthcare, The Basics. Boston:
education, Allyn & Bacon 6th
business and ed.
trade, law, media,
science and LCD projector or
technology) manila paper
Bullock, R. &
Goggin, M.(2013).
The Norton Field to
Writing 3rd edition.
W.W. Norton and
Company.
See
http://english28-
payte.weebly.com/
uploads/3/8/2/9/38
294063/nortonfield
guide2.pdf
See
http://www4.stat.n
csu.edu/~reich/st81
Lecture and class 0A/oral.pdf
discussion on See
communication for http://pne.people.si
academic .umich.edu/PDF/ho
purposes wtotalk.pdf
Independent
research (topic
proposal,
literature review,
data gathering, Analysis Papers
Write and data analysis) (e.g., literary
present analysis,
academic papers political science
using analysis paper)
appropriate and/or
tone, style, Technical
conventions and Papers (for
reference styles journal article or
Adopt awareness magazine
of audience and article) on
context in political, social,
presenting ideas cultural,
Convey ideas economic or
through oral, health,
audio-visual, environment
and/or web- issue
based Academic
presentations for Presentations
different target (e.g., paper
audiences in presentations
local and global for a
settings using local/internatio
appropriate nal conference;
registers lecture
Communication presentations
academic for a
purposes (e.g. local/internatio
research-based nal forum) of
journal or analysis/technic
magazine article, al paper
etc.) Final project:
Multimodal
Advocacy
campaign (print,
audio, visual,
web-based)
addressing
current issues
tackles in
previous tasks
(e.g., good
governance,
responsible
citizenship,
disaster
preparedness,
environmental
preservation,
poverty
reduction, etc.)
PURPOSIVE COMMUNICATION Course Map
KNOWLEDGE
1. Analyze “texts” (written, visual, oral, etc.) critically L
2. Demonstrate proficient and effective communication (writing, speaking, and L
use of new technologies.
3. Use basic concepts across the domains of knowedge L
9. Contribute to aesthetics
Adler, R., Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business and the Professor. NY: McGraw Hill,
2012.
Bullock, R. and Goggin, M. The Norton Field Guide To Writing. 3rd ed. W.W. Norton and Company, 2013.
Chase, R. and Shamo, S. Elements of Effective Communication. 4th ed. Washington, Utah: Plain and Precious Publishing, 2013
Dainton, M. and Zelley E. Applying Communication Theory for Professional Life. A Practical Introduction. 3rd ed., Sage Publications,
2015.
Lucas, S, The Art of Public Speaking. NY: McGraw Hill, 2011.
Mooney, A., Peccei, J.S., La Belle, S, et.al. Language, Society and Power: An Introduction. 3rd ed. London: Routledge, 2010.
Searles, G. Workplace Communication: The Basics. 6th ed. Boston: Allyn and Bacon, 2014.