Quote # 1111 – 06/02/2018

StudioWork
Brand Identity and Promotional Poster Proposal

Prepared for By
Anonymized Client Ali Chou
StudioWork
Dependable Rackets
June 2nd, 2018
Contact
780.231.5181
hello@studiowork.ca
www.studiowork.ca
 Quote # 1111 – 06/02/2018

StudioWork
Project Scope
This is a basic overview to communicate our understanding of the goals,
deliverables, features, functions, deadlines, and costs of this project. We
propose to develop a brand identity and a promotional poster material
for Anonymized Client, with the goal of increasing company sales and
traction of customers from the local sports industry.

The brand identity portion of the project will surround on the following
elements: (a) family-friendliness, (b) quality-driven, highly dependable
tennis-related products, (c) professionalism and sensible customer
services, and (d) emphasis on the novel business concept of trying out
products before purchasing, which no competitors in the industry has
established. Throughout the project we will consolidate the vision,
mission, and brand standards of Dependable Rackets.

The promotional poster portion of the project will commence if and only if
Anonymized Client is satisfied and signed off with the brand identity
portion. In the promotional poster portion of the project, we will create a
letter-sized poster to advertise for the tennis courses that Dependable
Rackets is offering. We understand that the main target audience is 8-17
years, and we are responsible for printing the final products upon
approval of the poster.

We propose to communicate closely with Anonymized Client during the

project span while bringing our experience, creativity and organization to
this project in order to achieve its’ goals and form a lasting relationship.

We are confident that our involvement in this project will bring it to

success, on time and within budget.
 Quote # 1111 – 06/02/2018

StudioWork
Anonymized Client
Quote # 1111 / Brand Identity and Client address
Client number

Promotional Poster Ali Chou

10047 109 ST NW
www.studiowork.ca
Thank you for the opportunity to serve you. If you have any questions about this quote,
hello@studiowork.ca
please call me at +1.780.231.5181 between 9 AM and 5 PM, PST.
+1.780.231.5181

1. Brand identity
1.1 Initial Elements
Consulting (20 x $20 /hr) $400.00
$600.00
Research (30 x $20 /hr)

1.2 Creative Elements

Mood Board Design (20 x $20 /hr) $400.00
Logo Development (10 x $20 /hr) $200.00
Brand guideline (70 x $20 /hr) $1400.00

1.3 Technical Elements

Software license (100 x $20 /hr) $2000.00

2. Promotional Poster
2.1 Initial Elements
Consulting (3 x $20 /hr) $60.00
Research (12 x $20 /hr) $240.00

2.2 Creative Elements

Layout Design (10 x $20 /hr) $200.00

2.3 Technical Elements

Printing / Shipping / Handling $620.00
Software license (10 x $20 /hr) $200.00

Subtotal: $6,320.00
GST (5%): $316.00

Total: $6,636.00 CAD

 Quote # 1111 – 06/02/2018

StudioWork
Budget, Timeline & Process
The timeline chart below outlines the budget, milestones, and procedure we will follow to
complete this project. We follow a three-stage process to ensure our clients’ satisfaction
and project efficiency; our process begins with a discovery phage where we discuss
openly about project goals and scope, then a creative phase where all creative elements
are developed and approved, then a technical phase where the creatives are brought to
production.

Milestones & Payment Schedule

Total budget: $6,320..00