09 • 10
Column by Kevin Abdulrahman
The Man Inspiring Millions, as he is known around
the globe, Kevin Abdulrahman is a sought after Moti-
vational and Inspirational Speaker who will be writing
regularly for OBTAINER WORLDWIDE from now on.
Kevin Abdulrahman is regularly invited by the most
varied companies to speak to, train and conduct work-
shops with Direct Selling Teams across five continents.
168    OBTAINER WORLDWIDE 09/2010
He is the Author of a series of books which are used by
leading Direct Selling Teams as part of their fundamental
Development, Learning and Mind Training to create a form
of Leadership that is much needed especially in Today’s
Testing Times: “Leadership from within.” The OBTAINER
Editorial Team is very pleased to be able to welcome Kevin
Abdulrahman to our circle of columnists.
 The

power
within your reach
I’ve created countless training programs for a multitude of industries, but I always say that there

is no industry that gets me as excited as the Network Marketing Game does. So much so, that

I created an entire DVD packed with social proof and reasons why everyone (both people in the

game half-heartedly and those just looking) ought to know about this booming industry.

In the program, I talked about a certain
power that is within everyone’s reach.
There is a power that this industry holds
which I found is often missed by many
and only ever understood by a few.
I believe that the lack of this crucial fact
is the reason why most people never get
to really understand the level of success
they can actually attain from having a
successful profitable and long-term Net-
working Marketing Business.
It is no wonder why the few that truly
get this power, are the ones who develop
the thick skin to get through the tough
times, the many challenges we all face,
not just in business but also in life, to ul-
timately enjoy the real rewards of being
successful in this industry.
What power am I talking about?
I am talking about the power that is un-
derstood and truly utilized by those who
are successful: Those living the lives of
their dreams. I am talking about a pow-
er that is a core to those who are rich. I
am talking about the Power of Leverage.
Leverage is Power. Leverage is an Edge.
Leverage is actually more than that; it
is a True and Absolute Advantage. The
great thing is that this industry makes
it an equal playing field for every single
person to utilize this advantage – if you
get it that is.
Leverage, to describe it simply, is the
ability to increase your output ratio in
relation to your input. It is like a lever
that allows you to exert a small amount
of pressure on one end, allowing you to
lift a much heavier object on the other
end.
Note to Editor: – Any generic
photo of a lever would be good
here
Successful people from all walks of life
understand leverage. There is leverage
in the form of knowledge, which comes
from attending seminars, learning about
how others have done it before you. It
comes from having team members, who
have their own set of skills, which when
combined, could bring about winning
results. You have heard that successful
people make the most of the knowledge
that is available around them. Instead of
them having to know everything, they
surround themselves with winning team
members, whom they can call upon and
use as support for one another.
This industry fundamentally relies on
the leverage of knowledge that is avail-
able, and more importantly the experi-
ences that team members, sponsors and
uplines can share. Yes, you don’t have to
experience hitting the wall on your own
every time. You can use the benefit of
others who have been there before you.
You can also gain leverage of knowledge
through home study programs, books,
audio programs, attending seminars,
workshops and trainings. All this gives
you an invaluable amount of experience
that will shave years of having to make
all the mistakes yourself, thus allowing
you to grow faster, smarter, sharper and
smoother.
The second form of leverage takes the
form of money. The simplest and best
example of this is being able to control

09/2010 OBTAINER WORLDWIDE    169

In the real world, when you work for an h
a piece of property for the fraction of the
investment using your deposit and the
balance being what is referred to in suc-
cessful circles as OPM (other people’s
money – usually being the banks). But I
want to quickly move on to the third and
most exciting of all leverages.
The leverage that is in the form of hu-
man capital, more specifically time- hu-
man hours- productivity, effectiveness,
or, in this instance, we will refer to it as
output.
This is where the magic happens. This is
where those who understand the lever-
age of productivity and output, witness
the long-term and real rewards of this
game.
In the real world, when you work for an
hour, you only get the output of an hour.
Let’s call it one human hour. When you
work 60 hours, you get the output of 60
human hours. That’s your productivity
ratio. A ratio of 1:1
If you want to make more money, you
can do what I did when I was younger
working at a supermarket for trading my
hourly rate for $5.05 and then upgrad-
ing to an hourly rate of $8.49 an hour
at McDonalds. I even reached a week
where I worked 87 hours, and literally
could not fit any more into the week.
Not only was I exhausted, but I had also
worked the stores’ maximum hours of
operation. They couldn’t give me any
more hours to work.
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I was paid for that week alright, but it
made me realize two things.
1. I made a fraction of what the busi-
ness owner made.
2. I was trading my hours for dol-
lars on a one to one basis. And this
model was always going to be lim-
ited to the numbers of hours I could
work in any given week.
This helped me gain clarity of the reality
of this brutal world.
If you trade your time for money, you
will remain poor, because the vehicle
you are using is akin to that of a don-
key. And if you are riding a donkey as
your vehicle, it will take you a lifetime to
get to your destination -that is if you’re
lucky enough to get there at all, which
most people are not. The bottom line is
this: You can work a donkey as hard as
you like, but it will only ever move at a
certain pace.
In my situation, the owner of McDon-
alds might have worked a forty hour
week, but because he had 40 employees
working in his store, he was benefiting
from the total number of human hours
coming from each one of his employees
- and I was one of them.
I put in 87 hours and got 87 human
hours worth of value. The owner had put
40 hours in that week, but he achieved a
total of 1500 human hours and generat-
ed massive income from his restaurant.
Sure, the owner was paying his employ-
ees, but for the sake of this example, I
want you to focus on the difference be-
tween human hours output, and how
the owner understood and was using
the power of leverage. Leveraging your
time is the ability to work for an hour,
and get an output that is far greater
than this. Think of it this way. Imagine
we are both at the starting line of a race.
I’m standing there by the start line, and
you are there too. Only you are sitting in
a sports car that has a 500 horsepower
engine.
When the whistle is blown, if you were
to take a wild guess, who do you think
would be first to cross the finish line?
Exactly! You.
Why? You had the leverage of not just
one person, but the power of 500 horses
when the pedal hit the metal. There was
no way I stood a chance.
And I can hear you say, oh, that’s unfair.
Yes, it is an unfair advantage, but it’s
all too common in life that some people
seem to have an unfair advantage. Then
again, as I stated earlier, the beauty
about this industry is that it’s not really
an unfair advantage for the lucky few,
it’s an absolute advantage that anyone
can have if they see it and get it.
All you have to do is make a choice and
utilize the power of leverage.
In this business if you are able to speak
to say two people, three people, or four
people and they too want to do the busi-
ness with you, you are able to enhance
your rate of productivity by adding hu-
man hours to your business. For the
sake of example, we will say that every-
one is only doing this business on a part-
time basis and is putting in 10 hours a
week.
If you, being only one person, put in
10 hours, your output is going to be 10
hours. Let’s be conservative and say that
you bring in one person to join you in
business and every person from there
on does the same, just one person joins
hour, you only get the output of an hour.
them to also do business with them.
When your business grows to two peo-
ple, you are still putting in 10 hours but
your output is now 20 hours. You have
doubled your productivity already..
When two becomes four, which is each
person bringing a new associate, dis-
tributor or partner into the business,
now for every ten hours you are doing
a week; you are now getting 40 hours
productivity.
Suddenly, what you are doing in 10
hours, equates to the productivity in
terms of human hours of an average full
time worker in your average job for a
week.
Here is what it will look like, using you
as the focal point bringing in a person
to join you in business.
1 > 2 by a person working in the western
2 > 4
4 > 8
8 > 16
16 > 32
32 > 64
64 > 128
256 > 512
512 > 1024
1024 > 2048
2048 > 4096
So let’s continue and double this from
four people in business to eight, and so
on (as you can see in the chart). I will
stop at 4096 before the math gets too
complicated.
Remember you are still only doing ten
hours a week, but at this point now, for
every ten hours that you are doing, you
are getting 40, 960 human hours. That’s
multiplying the people in your network
(4096) by 10 hours of work that they
would each do to build their own busi-
ness and, in turn, help benefit yours si-
multaneously.
Your 10 Hours Input = 40, 960
Hours Output
If I was to simply put the 40,960 into
context. This is the equivalent of 1024
people working for you full-time in your
business doing 40 hours a week. Can you
imagine having a traditional business
where by you had over 1000 employ-
ees all over the world doing that many
hours?
WOW… that’s just crazy crazy crazy pro-
ductivity. Talk about achieving more and
stressing less.
Another context is that if you were to
work out the average of 40 hours a week
world, the productivity you can have by
putting in 10 hours a week is equivalent
to over 19.5 years worth of their work -
And I haven’t even taken into account the
holiday weeks and sick leaves.
I will say it again because it’s actually
frightening, but in a great way.
Your ten hours per week input, suddenly
becomes equivalent to 19.5 years of out-
put of an average person working a 40
hour trading their hours one at a time for
dollars.
Have a hard think about what I have just
shared with you. If you need to, re-read
the entire section again. I assure you that
for years, I have gone over this, and every
time I do, the excitement continues to
drive me off the wall.
My friend, what we are talking about is
not just a little jump. It’s a LEAP. It is
the DIFFERENCE between Rich People
and Poor People. The difference between
those who are successful and those who
are not. The difference between those
that get it and hang in there through the
challenges in this business for the real re-
wards, and those who quit because they
never saw the power within their reach.
This is the reason why the rich get richer,
the poor get poorer, and the middle class
are rapidly disappearing.
In the direct selling and network market-
ing game, the cherry on top of the power
of leverage is that YOU have all the up-
side of benefiting from the human hours
without the downside of having to “baby-
sit” employees.
In this industry, the people you work
with are in business. They are all busi-
ness owners, looking to build something
for themselves and it so happens to bene-
fit you too. In essence, you have business
partners who share the same vision, and
want to achieve their goals and dreams
using a common vehicle.
If you make use of the amazing POWER
of leverage, then your life will never be
the same again.
How can it ever be, now that you know
what you know?
This absolute advantage will see you rise
exponentially to new heights.
The Power is Within Your Reach.
Have a Winning Month.
Receive Kevin Abdulrahman’s free book
“What Ever You’re Into” by going to
www.kevinabdulrahman.com/thegift
Enter code “vision” to receive your full
free e-copy courtesy of Kevin Abdurlah-
man and Obtainer Magazine.
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