Uninor,one of the latest entrant in the Indian mobile service market is fast adding up

subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
Uninor’s Marketing Strategy: Broke the Clutter Successfully
Posted by Gaurang on September 19, 2010 // 1 Comment

Uninor ,a joint venture between Indian real estate company Unitech and Norway’s
telenor,entered in Indian market in December,09.That was the time when Indian telecom market
was already replete with tough competition and Tata Docomo’s per second billing had made the
things worse for telecom operators as voice tariff became lowest  in world.Analyst were of the
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens
opinion under
that It the coverage
would of that
be tough tower.
for new The to
telcos system also ensures
gain ground in thisthat the competitive
highly discount at which
market.a
Undettered, Uninor entered the market and resorted to aggressive marketing strategy and in it’s
very first month of launch it added 1.2 million customers.It had services in only 8 circles
then.later it launched services in other 5 circles and it currently has operations in 13 circles.In the
month of August,2010 it has added 2.2 million customers.This number is very impressive for a
new entrant especially in the presence of  big incumbent brands like Airtel,Vodafone,Tata and
Reliance.The total subscriber base of Uninor as on 31st August,2010 is 9.09 million and market
share is 1.89%.
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the
Differentiation is coverage
the Key: of that tower. The system also ensures that the discount at which a

Uninor has since launch been able to catch the attention of target audience with its youth
focussed inspiration advertising with positioning statement of  ”Ab Mera Number Hai”.This
campaign aimed at creating a brand perception of enabler in success.it made an statement that
with Uninor it’s your turn now to succeed and take off.This campaign has successfully
established a connect with the audience.
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens
Then came under
its the coverage
innovative of thatscheme
pricing tower. Dynamic
The system also ensures
Discounted thatdubbed
pricing the discount at which
as “24X7 Badltaa
Discount plan”.This plan really established the brand as an innovative one and grabbed the fancy
of one and all.With this plan the company has successfully differentiated itself from established
incumbents.The brand now doesn’t exist as a me-too brand rather it considered to be an
innovative brands.
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a

Since we have new section for Uninor Mobile Service provider. Let us have some
brief introduction about them.  Below is the introduction of Uninor, which is a  joint
venture between Telenor Group and Unitech Group.
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
From the words of Uninor itself:
We are a new mobile operator, with a localized approach to the Indian market. We
combine the force of India’s second largest real estate company, Unitech Ltd and
Norway-based Telenor, the 6th largest mobile communications group in the world.
Now we’re bringing our services and innovation in communications to all of India

    * Holds a pan-India UAS license to offer mobile telephony services in each of

 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
India’s 22 circles.
    * Has also received spectrum to roll out these services in 21 of the 22 circles
    * Agreement to raise Telenor ownership to 67.25%

The Telenor Group has proven itself to millions of customers around the world over
a long period of time. With over 150 years of telecom experience, the group is now
present in 13 countries worldwide with over 168 million mobile subscriptions as of
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
Q2 2009 and 40,000 employees across the globe. A dominant position in markets
most similar to India, means the group brings existing competencies in distribution,
targeted offerings, customer lifecycle management and organization culture to our
operations in India.

As India’s second largest diversified real estate major with over 30 years of
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
presence across locations nationwide, the Unitech Group comes into this joint
venture

as a partner with decades of consumer facing experience in the Indian market.

Unitech is the only Indian partner (among the new operators) to be listed on the
Indian Stock Exchanges, and provides in-depth insights into business- as well as
consumer marketing in the diverse Indian market. This unique partnership gives us
the advantage of the most extensive and the most relevant experience to rollout
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens
services under the coverage of that tower. The system also ensures that the discount at which a
in India.
Uninor in society

At Uninor, we believe in safeguarding human worth. A non-discriminatory and

respectful attitude towards customers, colleagues and wider society will be the
hallmark of our approach. And we will work to be at the forefront in matters of
health, safety, security and the environment. Our primary responsibility is to help
people communicate wherever they are. We will leverage on our combination of
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the
local heritage andcoverage
global of that tower.
telecom The system
experience also ensures
to develop that theand
products discount at which
services that a
positively affect people’s lives. Driven by our values, we will work to:

    * Maximize the enabling effect of mobile telecommunications

    * Promote safer products and services
    * Make responsible business practices part of everything we do.
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a

Since we have new section for Uninor Mobile Service provider. Let us have some
brief introduction about them.  Below is the introduction of Uninor, which is a  joint
venture between Telenor Group and Unitech Group.

From the words of Uninor itself:

We are a new mobile operator, with a localized approach to the Indian market. We
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
combine the force of India’s second largest real estate company, Unitech Ltd and
Norway-based Telenor, the 6th largest mobile communications group in the world.
Now we’re bringing our services and innovation in communications to all of India

    * Holds a pan-India UAS license to offer mobile telephony services in each of

India’s 22 circles.
    * Has also received spectrum to roll out these services in 21 of the 22 circles
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
    * Agreement to raise Telenor ownership to 67.25%

The Telenor Group has proven itself to millions of customers around the world over
a long period of time. With over 150 years of telecom experience, the group is now
present in 13 countries worldwide with over 168 million mobile subscriptions as of
Q2 2009 and 40,000 employees across the globe. A dominant position in markets
most similar to India, means the group brings existing competencies in distribution,
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under the coverage of that tower. The system also ensures that the discount at which a
targeted offerings, customer lifecycle management and organization culture to our
operations in India.

As India’s second largest diversified real estate major with over 30 years of
presence across locations nationwide, the Unitech Group comes into this joint
venture
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under with
as a partner the coverage
decades ofof
that tower. The
consumer system
facing also ensures
experience in that
the the discount
Indian at which a
market.
Unitech is the only Indian partner (among the new operators) to be listed on the
Indian Stock Exchanges, and provides in-depth insights into business- as well as
consumer marketing in the diverse Indian market. This unique partnership gives us
the advantage of the most extensive and the most relevant experience to rollout
services in India.
Uninor in society
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens
At Uninor,under
wethe coverage
believe of that tower. The
in safeguarding system
human also A
worth. ensures that the discountand
non-discriminatory at which a
respectful attitude towards customers, colleagues and wider society will be the
hallmark of our approach. And we will work to be at the forefront in matters of
health, safety, security and the environment. Our primary responsibility is to help
people communicate wherever they are. We will leverage on our combination of
local heritage and global telecom experience to develop products and services that
positively affect people’s lives. Driven by our values, we will work to:
 Uninor,one of the latest entrant in the Indian mobile service market is fast adding up
subscribers and inching ahead.Operating in only 13 circles so far and yet to launch in other
circles,Uninor’s customer acquisition figures have been impressive for quite some time.In it’s
very first month of launch in December,09,the company added 1.2 million customers.In the last
month,the company was the third highest  GSM operator in India in terms of net adds when it
added 2.2 million customers.With this the company becomes the 7th operator in India to cross 10

million subscribers mark.

Uninor has pan India UAS license  for offering mobile service in 22 circles.The company is yet
to roll out service in other circles.The company currently has services in 13 circles.Uninor’s
dynamic pricing concept dubbed as “24×7 badlta discount plan” which offers variable discounts
to customers depending on the network congestion in a area has been well appreciated by one
and all for being innovative and has worked as differentiation plank.Uninor eyes to grab 8%
market share in mobile space by 2015.

After introducing the whole  new concept of ‘dynamic pricing’ in the three telecom circles of
Andhra Pradesh, Tamil Nadu and Karnataka, Uninor has now launched the ‘24X7 Badalta
Discount Plan (DP)’ in the states of Uttaranchal, Uttar Pradesh, Bihar and Jharkhand .
The plan will offer customers changing discounts on their calls based on traffic on the network.
The discounts will change with location and with time, with each cellphone tower broadcasting a
different discount. At the same location, the discount will change on an hourly basis. By putting
customers in control of costs, with 24X7 changing discount rates, this could very well change the
tariff structure in Indian telecom.
The dynamic pricing concept rides on sophisticated technology that puts the customer in control.
Discounts are calculated by an intelligent ‘Discount Engine’ that relies on state-of-the-art IT
systems to continuously monitor traffic at every tower in the network. Applicable discounts
based on teal time network traffic at evey individual tower are broadcast to all mobile phone
screens under thethe
    * Maximize coverage
enablingof that tower.
effect The system
of mobile also ensures that the discount at which a
telecommunications
    * Promote safer products and services
    * Make responsible business practices part of everything we do.

Prince Telecom D-17, Shop 21, Shanti Vihar Society, Opp Fish Market, Near Raiway Station, Mira
Road- 401107