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AVINASH CHENNURI

1330 CMBA2

REINFORCEMENT
THEORY
DEFINITION
• An individual’s behavior is a function of its
consequences.

• It is based on “law of effect”


A counterpoint to goal
setting theory
• Takes a behavioristic
approach

• Individual’s behavior with positive


consequences tends to be repeated,
but individual’s behavior with
negative consequences tends not to
be repeated.
Operant Conditioning
Theory
Most relevant component of reinforcement
theory

• He is a father of operant conditioning theory


• But his work was based on Thorndike’s
law of effect.
• Skinner introduced a new term into the
Law of Effect - Reinforcement.

Behavior which is reinforced tends to be repeated


behavior which is not reinforced tends to die out-
or be extinguished.
B.F SKINNER
SOCIAL LEARNING
THEORY

TYPES
Attention
Retention
Production
Reinforcement
Types of operant conditioning
Frequency of desirable behavior

STIMULUS

Positive Negative
Reinforcement Reinforcement

Positive Negative
Punishment Punishment
example
example

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