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Reinforcement Theory: Avinash Chennuri
Reinforcement Theory: Avinash Chennuri
1330 CMBA2
REINFORCEMENT
THEORY
DEFINITION
• An individual’s behavior is a function of its
consequences.
TYPES
Attention
Retention
Production
Reinforcement
Types of operant conditioning
Frequency of desirable behavior
STIMULUS
Positive Negative
Reinforcement Reinforcement
Positive Negative
Punishment Punishment
example
example