Enhancing the ability of girls 


to lead lives of substance that

contribute to the betterment 

of the world through S.T.E.A.M.
 The Challenge
• Women hold only 25% of STEAM
jobs
• Gender bias against hiring woman
continues
• Education system falls short on
training in latest technology
• Women in STEM fields rarely attain
leadership positions
• Market opportunity is growing – as is
the skills gap
• Many girls are drawn to STEAM
programs but lack access to
training and skilled mentors
• STEAM job growth 3x faster in last
decade with 2.4 mil. STEAM jobs
unfilled in 2018
• Science and Tech jobs offer higher
wages; more diverse opportunities.
Median wage in STEAM $76K vs.
$35K in non-STEAM.
 The Opportunity

Level the playing field by connecting young female

entrepreneurs, leaders, and innovators through a global
network of women entrepreneurs, resources, programs,
activities, support and S.T.E.A.M. industry leaders.

Empower young girls to explore entrepreneurial

opportunities through S.T.E.A.M.
 Our Goals
• Raise awareness of the need to support women and STEAM
entrepreneurship
• Inspire more girls to consider S.T.E.A.M. careers
• Track results of the STEAM participants and continually publish their
stories of impact
• Support parents who experience challenges in managing goals of
highly motivated daughters
• Provide curriculum and STEAM experiences to diverse audiences
including rural and low- income families
• Expand our reach/ impact on a regional, national and global stage
 Astra S.T.E.A.M. Summit - History
• Formed in 2014; educate, mentor and inspire young girls [12 – 17] to
explore entrepreneurial opportunities in S.T.E.A.M. industries
• Framework: 5 annual Summits hosted in CA & NW.
• Competitive application
• Total of 96 girls and their parent[s] participated
• Challenge: collaborate in teams of 5 to create a unique business
• Support: each team had a mentor
• Requirements: business plan, marketing plan, application,
• Compete: pitch their plan to judges for part of $40K cash awards
 The GSI Model
• Portal – Rich, continuously updated online resource of information and aggregated content from diverse organizations and contributors. A
single source for research, competitions, educational resources, mentorship programs and more.

• Website Resources - Catalogue of books, DVDs, Podcasts, Specialized STEAM-Entrepreneurial Curriculum offered both online and in
person, events, competitions, and relevant resources to education, inspire and create opportunities for girls across the country.

• Podcasts - Broad range of subject matter experts offer thoughts on trends in S.T.E.A.M. for both girls and their parents

• Newsletters-Interesting success stories told by industry leaders, women entrepreneurs, and STEAMers who have graduated from the
program and taken their newly developed skills to create a positive impact for others.

• Meetups - Planned gatherings- both large and small which bring together adult and student mentors to share advice on advancing
through the STEAM web of opportunities.

• Summit - Two- day workshop where girls develop a business and marketing plan and a digital application for a new business idea and
pitch to a judges panel for cash prizes.

• Workshops - Mentoring from experienced entrepreneurial women on starting and running a steam-related business.

• Parent track – ongoing programming to support parents of girls pursuing STEAM opportunities
 Girls S.T.E.A.M. Institute - Leadership
GSI Board:
Leadership: • Tammy Marquez-Oldham

Diane McClelland - President/CEO
 Portland Community College SBDC Director
Founder of 3 women and girls organization providing mentoring and
support for the growth of women-owned businesses for 35 years. • Gloria Wildeman

Lionfish, LLC

• Deborah Todd

Advisory Board: Producer, Writer, Game Developer
Shreya Parjan
 • Megan Gaiser

Founder of Branch Out Education, Inc. Conscious Creativity Founder
Jenny Xu
 • Karen Therese Moore

Founder of J.C. Soft, Inc. Karen Therese Music
Ashley Chu
 • Jeff McClelland

Founder of She Stem program
Kids Healthy Foods LLC & Brand Beverages, Inc..
Spring Chenjp
• Marti Hoffer

Steamer- 2016 Lumenomics
Ina Song
 • Kate Edwards

Lumenomics Geogrify LLC

• Pembe Candaner

Jobzmall, Inc.

• Rachel Bernstein

Android Studios- Google
Formerly Astra S.T.E.A.M Summit
 • Arzu Ozbek

Girls S.T.E.A.M. Institute is a 501c3 formed in 2018
 Pacific Gas & Electric
Currently US based with plans for global expansion.
Vision Resource 

Portal

Leadership Mentors Global

Workshops
GSI Network
Empower Programs 
 Ubiquitous
Board Recognized
Entrepreneurial
 Parents S.T.E.A.M.
& Services Innovative
Girls through opportunities 

Level the 
 S.T.E.A.M. Educate & Entrepreneur
Organization for girls
S.T.E.A.M.
 Web Casts Meet Ups Leaders
Motivate 
 Structure
playing field 
 Future
Parents
for girls Advisory 

Girls 
 Aggregated
Goals 12 - 17
Council Summit
Challenge 
 Legislative 

Create & Build a 
 Parent 
 platform Impact
Steamers Alumnae 
 Fleet of 

aggregate team of Community
Program Pay it Forward
resources advocates
Challenge 
 Champions
Girls to become Friends of 
 Contributors Outreach 

entrepreneurs & GSI Program
innovators

Partners

Roadmap Vision
Event Series
Workshops 

Meet ups +
2020 
 Social 

Sponsorship 

Newsletter Curriculum & Reunion | Media & 

Mission multiple levels
Template Courseware Celebration Blogs
Tools,
Foundation STEAM 
 templates, and Tactics Catalog Sales Corporate
in a box Partnerships
Guide Podcast
Competition Interview 

Website Brand Resources Collaboration Series
Revenue
Engine
Industry Branded 

Message Summit in specific Case Studies SWAG, 
 Program 

a Box mentors & Videos wearables Licensing
Newsletter, Grants

Corporate Press & 

Fundraising Connection 
 Strategic Corporate, 

Collateral Partnerships Media 
 Private, 

Campaign Center
Coverage Agency
 Planned Activities
GSI S.T.E.A.M. in a Box©- Available Winter 2019 - The S.T.E.A.M. in a Box© is a licensed GSI program for girls. It includes guidance for
local delivery of podcasts, workshops, resources and curriculum for girls, plus resources to guide the parents of their STEAMer girls as
they pursue STEAM opportunities.

GSI S.T.E.A.M. Summit in a Box©- Available Fall 2018 – This step-by-step guide has everything you need to locally execute our two-
day S.T.E.A.M. Challenge. Designed for girls 12-17 includes the framework for guiding girls as they develops a business idea,
marketing plan, and digital application - then pitch them to a panel of experts for cash awards. Includes mentoring, training and
a separate parent track.

GSI S.T.E.A.M. 2 Summits -Summer & Fall 2019

GSI S.T.E.A.M. Summit: Two regionally hosted events [Seattle & LA] targeting girls, ages 12-17. Video submissions are judged to
select contestants for a 2-day Business Challenge and a chance to win cash prizes. Pre-event training, workshop, coach/mentor,
and team collaboration. Each team will have 2 days to develop a business idea, marketing plan, a digital application and then
pitch it to a panel of judges for cash awards. Presentations are streamed to support peoples choice awards. Includes a separate
Parent Track for the parents of the participating girls. Opportunities for sponsors, mentors, or judges.

GSI Reunion- Summer 2020 – S.T.E.A.M. alumnae, their parents, our sponsors and partners are invited to join S.T.E.A.M.
entrepreneurs, industry leaders and futurists in the Vortex Immersion Dome at Central Studios, LA for this immersive looks at the
impact of technology – today and in the future. We’ll hear amazing success stories from our S.T.E.A.M. alumnae in their roles as
Global Citizens making a difference as educators and business owners.
 Summit Vision - 2018
• Spring Challenge in Seattle [potential Microsoft sponsored] 

Fall Challenge in LA [Potential Kurtzweil/Daniel Project partnership]
• Open invite to local girls [& their parents] to compete and pitch their ideas
• Pre-event training, workshop, webcast planning, coach/mentor resource, and
team collaboration
• Applications due – Why pick you?
• 2 Day competition - Limit to 80 competitors & a min. one parent
• Limited seating for non-participants
• STEAMers pitch their ideas to SharkTank like board who selects top 3 ideas
• Stream and audiences vote for ‘People’s Choice’
• Award ceremony/celebration
 Execution Plan

Pre-event training, 
 Seattle Pre-event training, 
 LA 5 yr. Reunion

workshop, webcast coach/Summit workshop, webcast coach/Summit Vortex Dome
Annual Board
mentor, and team mentor, and team LA
collaboration. collaboration. Annual Board
Meeting
Meeting

Workshop Workshop Workshop Workshop

LaunchFall2018 Spring 2019 Summer 2019 Fall 2019 Winter 2020 Spring 202

Local 
 Local 
 Local 
 Local 
 Local 
 Local 
 Local 
 Local 
 Local 
 Local 

Meet-up Meet-up Meet-up Meet-up Meet-up Meet-up Meet-up Meet-up Meet-up Meet-up

Podcasts Podcasts Podcasts Podcasts

Local Meet-up: in person gatherings with speakers, activities and

experiences to stimulate and inspire the entrepreneur spirit.
 IMPACT – Meet 3 STEAMers
• Shreya Parjan [2014 Summit] sophomore at Wellesley College 

Created Branch Out Education providing hand-on experience of STEAM labs and
Make-a-thon to low income high school students.

• Jenny XU [2014 Summit] junior at MIT


Created JC Soft, Inc which has developed over 50 digital web and mobile games.
Released 9 garnering 3.5 million downloads. She is an IGDA Scholar, Women in
Games Ambassador, and won the 2017 MIT Outstanding New 

Leader award.
•  Ashley Chu [2016 Summit] 

Created She STEMs, a 2-week summer camp providing training in computer
science, robotics and rocketry make-a-thons for girls in 5th – 11th grade. Invited
guest at Global Citizen Conference in Amsterdam.
 Name How’d you do it?
Business

Challenge: What was the need?

Solution: How did you address the need?

 Get involved
Just a few of the many ways to support GSI:
• Sponsor one of our programs
• Join our Advisory Council
• Be a speaker at a workshop
• Share your story/journey
• Participate in a podcast interview
• Mentor young girls about the STEAM markets today and
in the future
• Help us identify and create powerful partnership
 Sponsorships
Media [Traditional | Social | Digital] Bronze Gold Silver Platinum Diamond
$250 $500 $1,000 $2,500 $5,000
Website          
- Sponsor ‘story’ spotlight       X X
- Monthly Sponsor Spotlight – unique page         X
- HP Banner     X X X
- Sponsor – Get involved     X X X
Events [workshop, meet up, Summit]   X X X X
- Signage – logo on banners/promos     X X X
- Logo or company name on website X X X X X
- Booth at event     X X X
- Item in Swag Bag     X X X
- Item on table     X X X
- 2 complimentary attendee registrations X X X X X
Newsletter Sponsor-Month         X
Social Media   X X X X
- Mention FB/Instagram   X X X X
- Blog story     X X X
- Podcast interview – posted on SM       X X
PodCast sponsor     X X X
 Partnerships
• Branch Out Education
• Collaborate on deliver of student-led social impact initiatives targeting low income and resource-poor educational communities

• Boys & Girls Club- Bellevue

• Collaboration with Smart Girls Program, robotics, computer labs
• Use of their recording studio for podcasts
• Interviews and air time on their new radio station

• The Danielle Project- Ray Kurzweil Alone we can do a

• New novel – Danielle –Chronicles of a super heroine
• Building an online community https://www.danielleworld.com/ little, together we can
• Collaboration on activities, challenge, Summit and more. do so much.
• Willamette University Helen Keller
• MBA Non-Profit Internship Program

• University of Washington- Tom Furness – father of VR

• Virtual Reality Program –collaborate m to expose girls to his vas VR knowledge & ongoing programs

• Robotics Competition – First WA

• Janis Machala

• Microsoft
• Engage in Hackathon
• Imagine Cup competition
• Annual Technology & Innovation Symposium