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    Do You Usually Prefer Branded Hygiene Product?: Dettol

    Uploaded by

    Dhiraj
    This survey asked 97 respondents about their familiarity with and preferences regarding the Dettol brand of hygiene products. The key findings were: - 69% of respondents always prefer branded hygiene products. - 57% were extremely familiar with Dettol as a brand. - 80% recalled Dettol when thinking of personal healthcare brands. - 80% said they were likely or very likely to prefer Dettol products over others. - The majority purchased Dettol handwash, soap, and hand sanitizer and rated the overall product highly.

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    Do You Usually Prefer Branded Hygiene Product?: Dettol

    Uploaded by

    Dhiraj
    20 views12 pages
    This survey asked 97 respondents about their familiarity with and preferences regarding the Dettol brand of hygiene products. The key findings were: - 69% of respondents always prefer branded hygiene products. - 57% were extremely familiar with Dettol as a brand. - 80% recalled Dettol when thinking of personal healthcare brands. - 80% said they were likely or very likely to prefer Dettol products over others. - The majority purchased Dettol handwash, soap, and hand sanitizer and rated the overall product highly.

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    survey dettol

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    survey

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    This survey asked 97 respondents about their familiarity with and preferences regarding the Dettol brand of hygiene products. The key findings were: - 69% of respondents always prefer branded hygiene products. - 57% were extremely familiar with Dettol as a brand. - 80% recalled Dettol when thinking of personal healthcare brands. - 80% said they were likely or very likely to prefer Dettol products over others. - The majority purchased Dettol handwash, soap, and hand sanitizer and rated the overall product highly.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    20 views12 pages

    Do You Usually Prefer Branded Hygiene Product?: Dettol

    Uploaded by

    Dhiraj
    This survey asked 97 respondents about their familiarity with and preferences regarding the Dettol brand of hygiene products. The key findings were: - 69% of respondents always prefer branded hygiene products. - 57% were extremely familiar with Dettol as a brand. - 80% recalled Dettol when thinking of personal healthcare brands. - 80% said they were likely or very likely to prefer Dettol products over others. - The majority purchased Dettol handwash, soap, and hand sanitizer and rated the overall product highly.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 12

    Dettol

    Do you usually prefer branded hygiene product


    Answer Choices Responses
    Yes, Always 69.00% 67
    Only when quality is important 28.17% 28
    Rarely 2.83% 2
    Never 0.00% 0
    Answered 97
    Skipped 0

    Do you usually prefer branded hygiene product?


    80.00%

    70.00%

    60.00%

    50.00%

    40.00%

    30.00% Responses

    20.00%

    10.00%

    0.00%
    ay
    s nt ly ve
    r
    lw rta re e
    , A po Ra N
    s im
    Ye i s
    l i ty
    a
    qu
    n
    whe
    l y
    On
    Dettol
    How familiar are you with Dettol as a Brand?
    Answer Choices Responses
    Extremely faimiliar 57.14% 55
    Very familiar 30.61% 30
    Somewhat familiar 10.20% 9
    Not so familiar 2.04% 1
    Not at all familiar 3.09% 3
    Answered 97
    Skipped 0

    How familiar are you with Dettol as a brand?


    60.00%

    50.00%

    40.00%

    Responses
    30.00%

    20.00%

    10.00%

    0.00%
    Extremely faimiliar Very familiar Somewhat familiar Not so familiar Not at all familiar
    Dettol
    When you hear about the Personal and Healthcare product category, which brand you recall?
    Answer Choices Responses
    Lifebuoy 9.29% 10
    Dettol 80.41% 78
    Savlon 9.29% 10
    Answered 97
    Skipped 0

    When you hear about the Personal and Healthcare product category, which brand you recall?

    90.00%

    80.00%

    70.00%

    60.00%
    Responses
    50.00%

    40.00%

    30.00%

    20.00%

    10.00%

    0.00%
    Lifebuoy Dettol Savlon
    ch brand you recall?
    Dettol
    Are you a Price sensitive person?
    Answer Choices Responses
    Yes 80.41% 10
    No 9.29% 78
    Answered 97
    Skipped 0

    Are you a Price Sensitive Person?


    90.00%

    80.00%

    70.00%

    60.00%

    50.00%

    40.00%

    30.00%

    20.00%

    10.00%

    0.00%
    Yes No
    Dettol
    Where have you seen advertisements for Dettol?
    Answer Choices Responses
    Billboards 1.37% 55
    TV 93.15% 30
    Newspaper 4.33% 9
    Internet 1.37% 1
    Answered 97
    Skipped 0

    Where have you seen advertisements for Dettol?


    100.00%
    90.00%
    80.00%
    70.00%
    60.00%
    50.00%
    40.00%
    30.00%
    20.00%
    10.00%
    0.00%
    Billboards TV Newspaper Internet
    Dettol
    How likely are you to prefer Dettol products over other?
    Answer Choices Responses
    Very likely 38.11% 37
    likely 49.48% 48
    neither likey not unlikely 9.27% 9
    unlikely 1.03% 1
    very unlikely 2.06% 2
    Answered 97
    Skipped 0

    How likely are you to prefer Dettol products over other?


    60.00%

    50.00%

    40.00%

    30.00%

    20.00%

    10.00%

    0.00%
    Very likely likely neither likey not unlikely unlikely very unlikely
    Dettol
    According to you, Which age group does Dettol cater to?
    Answer Choices Responses
    Children 12.37% 12
    Adults 5.15% 5
    Senior Citizens 1.03% 1
    All of the above 81.44% 79
    Answered 97
    Skipped 0

    Responses
    90.00%

    80.00%

    70.00%

    60.00%

    50.00% Responses

    40.00%

    30.00%

    20.00%

    10.00%

    0.00%
    Children Adults Senior Citizens All of the above
    Dettol
    Which of these Dettol products have you purchased till now?
    Answer Choices Responses
    Handwash 85.56% 83
    Soaps 68.04% 66
    Hand Sanitizer 61.85% 60
    Shaving Cream 7.21% 7
    Antiseptic Liquid 59.79% 58
    Medicated Plaster 20.61% 20
    Answered 97
    Skipped 0

    Which of these Dettol products have you purchased till now?


    90.00%
    80.00%
    70.00%
    60.00%
    50.00%
    40.00%
    30.00%
    20.00%
    10.00%
    0.00%
    Dettol
    Apart from the direct benefits, what else do you usually look for in hygiene products?

    Answer Choices Responses


    Image of a product 18.55% 18
    Advertisement of a product 10.30% 10
    Recommendations of a product 47.42% 46
    Fragrance of a product 23.71% 23
    Answered 97
    Skipped 0

    Apart from the direct benefits, what else do you usually look for in hygiene products?
    50.00%
    45.00%
    40.00%
    35.00%
    30.00%
    25.00%
    20.00%
    15.00%
    10.00%
    5.00%
    0.00%
    products?
    Dettol
    Overall, How would you rate the product?

    Answer Choices Responses


    Very High 19.58% 19
    High 68.04% 66
    Average 10.30% 10
    Low 1.03% 1
    Very Low 1.03% 1
    Answered 97
    Skipped 0

    Overall, How would you rate the product?


    80.00%

    70.00%

    60.00%

    50.00%

    40.00%

    30.00%

    20.00%

    10.00%

    0.00%
    Very High High Average Low Very Low

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