Business Start up Plan/ Feasibility Report/

Why - The Purpose

To constitute a cost-effective structural model for agribusiness of Pakistan, which would not only
generate financial profitabilities but also serve as a major source for uplifting the rural poor of
the country which mostly consists of smallholder farmers. This industry accounts for half of
employed labour force and is the largest source of foreign exchange earnings
How - The Process
Farmers shall be facilitated by providing them with customers to sell their agricultural
commodities on global platforms. This shall be done by providing them with such a digital
platform which would connect the farmers directly to the customers. Digital platform may include
all those services which are previously done by several middlemen or commission agents such
as logistics, packaging, refining, storage facilities and export licenses. Such direct linkage would
result in elimination of several middlemen who are responsible for taking a major portion of
farmers’ income. Thus this would result in profitability for smallholder farmers.
What - Our USP
The plan is to start a digital platform( a website or an application) which would provide services
to the farmer and provide vendors globally. Initial start can be done by targeting a single
agricultural commodity and check its feasibility. For expansion of the business, long term plan
may include a fully functional B2B website which would serve as commerce for agricultural
commodities for farmers. This website would manage all the roles of middlemen from logistics
to packaging and others. The website shall cut a commission fee for such services.
To test the feasibility of this plan we are constituting a team of four finance students, because
financial feasibility of this business plan is by far the most important aspect for favourable
outcomes. We shall be in consistent collaboration of CS and IT students to develop such an
application and a website which would serve this purpose.