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Khun Kyaw Oo MKT
Khun Kyaw Oo MKT
Khun Kyaw Oo MKT
Principles Of Marketing
Customers today want the very most and the best for the every cent
spent, and on the best conditions. Only the individuals and companies
that provide extremely exceptional products and services at reasonable
prices last. This article explains the practices which can be exercised to
please the customer. Also the article explains the difference of types of
customers
. The different between what a customer gets from a product, and what
he or she has to give in order to get it. the customer value was something
to take in account, especially for us, because the customer was number
one in our book. you need to make sure that you are giving out great
customer value so that they are happy to come back for more. you should
try to strive to have the best customer value you can so that people will
give out good word of mouth adverting.
Kids form one segment; males can be part of a similar segment while
females form another segment. Students belong to a particular segment
whereas professionals and office goers can be kept in one segment.
Targeting
Targeting is the second stage and is done once the markets have been
segmented.
Organizations with the help of various marketing plans and schemes
target their products amongst the various segments.
Nokia offers handsets for almost all the segments. They understand their
target audience well and each of their handsets fulfils the needs and
expectations of the target market.
Tata Motors launched Tata Nano especially for the lower income group.
Positioning
Ray Ban and Police Sunglasses cater to the premium segment while
Vintage or Fastrack sunglasses target the middle income group. Ray Ban
sunglasses have no takers amongst the lower income group.
Garnier offers wide range of merchandise for both men and women.
Each of their brands has been targeted well amongst the specific market
segments. (Men, women, teenagers as well as older generation)
The marketing mix can be divided into four groups of variables commonly
known as the four Ps:
Marketing tools
Each of the four Ps has its own tools to contribute to the marketing mix:
· Product: variety, quality, design, features, brand name,
packaging, services
· Price: list price, discounts, allowance, payment period, credit
terms
· Place: channels, coverage, assortments, locations, inventory,
transportation, logistics
· Promotion: advertising, personal selling, sales promotion,
public relations
Marketing strategy
Another key problem is that the four Ps focus on the seller’s view of the
market. The buyer’s view should be marketing’s main concern.
The four Ps of the marketing mix can be reinterpreted as the four Cs.
They put the customer’s interests (the buyer) ahead of the marketer’s
interests (the seller).
· Customer solutions, not products: Customers want to buy
value or a solution to their problems.
· Customer cost, not price: Customers want to know the total
cost of acquiring, using and disposing of a product.
· Convenience, not place: Customers want products and
services to be as convenient to purchase as possible.
· Communication, not promotion: Customers want two-way
communication with the companies that make the product.