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  • SWOT Matrix

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    saurabhsaraf
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    The document outlines a SWOT matrix template for analyzing the internal and external factors that impact an industry, business, division, product portfolio, product line, or product. The matrix includes sections to analyze opportunities and threats from macro environmental factors, the market, customers, and competition. It also includes sections to analyze strengths and weaknesses from internal corporate, production, finance, marketing and sales, human resources, and information technology factors. Users can then identify goals, strategic decisions, and required investment levels to capitalize on opportunities and address threats, weaknesses, and strengths.

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    SWOT Matrix

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    The document outlines a SWOT matrix template for analyzing the internal and external factors that impact an industry, business, division, product portfolio, product line, or product. The matrix includes sections to analyze opportunities and threats from macro environmental factors, the market, customers, and competition. It also includes sections to analyze strengths and weaknesses from internal corporate, production, finance, marketing and sales, human resources, and information technology factors. Users can then identify goals, strategic decisions, and required investment levels to capitalize on opportunities and address threats, weaknesses, and strengths.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    5 views4 pages

    SWOT Matrix

    Uploaded by

    saurabhsaraf
    The document outlines a SWOT matrix template for analyzing the internal and external factors that impact an industry, business, division, product portfolio, product line, or product. The matrix includes sections to analyze opportunities and threats from macro environmental factors, the market, customers, and competition. It also includes sections to analyze strengths and weaknesses from internal corporate, production, finance, marketing and sales, human resources, and information technology factors. Users can then identify goals, strategic decisions, and required investment levels to capitalize on opportunities and address threats, weaknesses, and strengths.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    of 4

    The SWOT Matrix

    Subject Focus:Industry/ Business/Division/ Product Portfolio/ Productline/ Product

    S.No Area/ Factor Opportunites


    A External Factors
    A1 Macro Environment
    A1.1 Politico- Legal Forces
    A1.2 Economic Forces
    A1.3 Socio-Cultural Forces
    A1.4 Technological forces

    Task Environment
    A2 Market
    A2.1 Segments
    A2.2 Target Market

    A3 Customers
    A3.1 Trends
    A3.2 Buyer Behaviour

    A4 Competition
    A4.1 Cost Advantage
    A 4.2 Differentiation
    A 4.3 Focus

    A5.0 Suppliers

    B Internal Factors Strengths

    B1 Corporate
    B1.1 Corporate Image/ Brand
    Management Processes
    B2 Production Planning
    Organization
    Staffing
    Leadership
    Systems of Control

    B2.1 Materials Management Planning


    Organization
    Staffing
    Leadership
    Systems of Control

    B2.2 Logistics Management Planning


    Organization
    Staffing
    Leadership
    Systems of Control
    B3 Finance Planning
    Organization
    Staffing
    Leadership
    Systems of Control

    Business Processes
    B4 Marketing& Sales
    B4.1 Customer Acquisition Firms Position
    Product
    Price
    Promotion/Brand
    Price
    Place( Distribution)
    Communication
    B4.2 Customer Fulfilment Systems of Order Booking
    Order Execution
    Post Order execution

    B4.3 Customer Payment Systems of Billing


    Systems of payment

    B4.4 Customer Retention( after sales)

    B5 Human Resources Planning


    Organization
    Staffing
    Leadership
    Systems of Control

    B6 Information Technology Planning


    Organization
    Staffing
    Leadership
    Systems of Control
    Threats/ Obstructions Goals Strtegic Decision InvestmentLevel

    Weakness Goals Strtegic Decision InvestmentLevel


    InvestmentLevel

    InvestmentLevel

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