REQUEST FOR PROPOSAL PROJECT

Hospitality Sales & Marketing ~ Summer 2015 Semester ~ Luke Wills

ATLANTA, GEORGIA: REQUEST FOR PROPOSAL
Running Man Sports Events, Inc.

Request For Proposal To Host The

FIFA World Cup
Summer, 2018

Running Man Sports Events, Inc.

233 Peachtree St, NE #830
Atlanta, GA 30303
I. Request for Proposal Title Slide TABLE OF CONTENTS
II. Atlanta, Georgia: Request for Proposal
III. Table of Contents
IV. The 2018 FIFA World Cup: The Tradition Continues
V. Contact Information
VI. Proposed Event Site
VII. The New Atlanta Stadium
VIII. Welcome to Atlanta
IX. The Hotel
X. Hilton Atlanta
XI. Host City
XII. Attractions in the Area
XIII. The Big Event: Concept
XIV. The Big Event: Admissions
XV. Event Schedule
XVI. Transportation
XVII. Role of the Host City
XVIII. Proposed Media Partners
XIX. 2018 FIFA World Cup Partners
XX. Budget (Attached Separately)
 THE 2018 FIFA WORLD CUP: THE
TRADITION CONTINUES
• Atlanta’s fine dining, shopping outlets, and rich history combine with inspiring
attractions to create a sophisticated Southern city charm and world-famous
hotspot.
• It’s simple to see why Atlanta, Georgia, is one of the most popular
destinations in the Southeast to live and to visit; the city has been a great
host for sports venues in the past and will continue to do so with the
construction of the brand new Atlanta Stadium.
 CONTACT INFORMATION
• Host City: Atlanta, GA
• Applying Entity: Running Man Sports Events, Inc.
• Primary Contact: Luke Wills
• Title: Event Coordinator
• Address: 3777 Peachtree Rd NE Apt 735, Brookhaven, GA 30319
• Telephone: (404)648-7740 Fax: (404)478-8000
• E-Mail: lwills@runningmansports.org
• The applying city agrees to all terms and conditions as outlined in the bid
specifications for the 2018 FIFA World Cup.*
 PROPOSED EVENT SITE
• Site Name: New Atlanta Stadium*
• Site Owner: Georgia World Congress Center Authority (GWCC)
• Event Site Contact Name: Frank Poe, Executive Director
• Contact Phone: (404)223-4000
• E-Mail: fpoe@gwcc.com

• Seating Capacity: 29,322 (Soccer) & 75,000 (American Football)*

• Taxes and Fees on Sales of Tickets: 4%
• Hourly Labor Rates (benefits & mgmt fees): Ushers ($8/hr), Security ($8.50/hr), Electricians ($16/hr), Carpenters ($12/hr),
Riggers ($12/hr)*

• Merchandise Exclusivities: Stadium Paraphernalia via Nike Inc. (through July 2017)
THE NEW ATLANTA STADIUM
WELCOME TO ATLANTA
 THE HOTEL
• Hotel Name: Hilton Atlanta
• Address: 255 Courtland St. NE, Atlanta, GA 30303
• Total # Rooms: 1,242 guest rooms, 25 suites, executive rooms, and accessible rooms.*
• Total Held for Event on a First-Option Basis: 750 rooms including 24 suites and executive
rooms.
• Ballroom/Meeting Space Available: 18,000 sq. ft.
• Proposed Room Rates: Single: $129 (guest) or $169 (executive), Double: $199 (guest
• Tax Rates on Sleeping Rooms: Atlanta hotel-motel tax of 7%
• Year of Last Renovation: 2014

• Hotel Contact Name/Title: Brooke Estrate / Coordinator of Group Reservations

• Phone: (404)659-2000 Fax: (404)221-6368
• E-Mail: bestrate@HRCC-Hilton.com
HILTON ATLANTA
 HOST CITY
• City Services Liaison: The Atlanta Convention & Visitors Bureau
• CVB Contact: Glenn Winchester
• Title and Phone: Chief Communications Liaison, (404) 521-6600
• Website: http://www.atlanta.net/acvb/

• Regional Population: 4,219,600

• Average Household Income: $55,733
• Effective State and Local Sales Taxes: 4% state tax, 4% local tax = 8% total tax
• Additional Non-Hotel Related Taxes: None
 ATTRACTIONS IN THE AREA
• A city pass is available for purchase for groups to explore the city and visit
famous attractions, such as the Georgia Aquarium (largest aquarium in the
world), CNN Worldwide, World of Coca-Cola, College Football Hall of Fame,
Fernbank Museum of Natural History, Philips Arena (home of the Atlanta
Hawks), the brand new Atlanta Braves ballpark, and Zoo Atlanta.
• http://www.atlanta.net/deals/citypass/
 THE BIG EVENT: CONCEPT
• Client: 2018 FIFA World Cup Administration and Committee

• Purpose of Event: FIFA’s mission is develop football everywhere and for all, to touch the world through its inspiring
tournaments and to build a better future through the power of the game
• Type of Event: International Soccer Tournament (hosted by a country every 4 years)

• Background of Event: The Fédération Internationale de Football Association, otherwise known by FIFA (French for
International Federation of Association Football), is responsible for the organization and governance of football's major
international tournaments, most notably the FIFA World Cup, held since 1930. It’s headquarters are in Zürich, Switzerland,
and its current president is Sepp Blatter.

• Concept: to highlight world-class athleticism, to entertain viewers and guests, to celebrate each country’s unique
strengths and overall cohesiveness, to enjoy high-level competition at an international level.
• Audience Profile: Soccer fanatics of all ages, recent emphasis in youth.
 THE BIG EVENT: ADMISSIONS
• Admittance System into Venues & Parties: Hired Security admitting only those with clearance/all-
access pass visible.
• Arrival and Departure: Arrival on or before April 14th, departure morning of April 16th
• Credentials: Clearance/all-access passes handed out at hotel reception desk upon arrival, along
with tournament and host city information (at separate staffed desk within sight of reception desk)
• Access Control Points (security): Hotel: Secure door barrier to hotel conference room (ballroom for
party) additionally protected by hired security guard, room key reader in elevator, hotel room key.
Stadium: Secure door barrier to control room and presidential box protected by armed security
guards.
• Staffing Requirements for both venues: Security Guards at access control points and entrance/exit
to hotel and stadium, carpenters, riggers, electricians, groundskeepers, stage crew, lighting
specialists, sponsorship activation executives, and guest services specialists required for operations.
 EVENT SCHEDULE
• The 2018 FIFA World Cup will be held on the weekend of April 14-16. For our FIFA World Cup partners and their guests, we know that there is not a minute
to waste throughout this exciting weekend. Enjoy!

Saturday, April 14th: 3pm - 10pm

3pm: Hotel Check-In at Hilton Atlanta*
5pm: Opening Ceremony in Stadium (Bruce Springsteen and Katy Perry to open with performances and Star-Spangled Banner feat.
Carrie Underwood)
7pm: Post-Ceremony Gathering in the Georgia Dome (Meal brought to you by Bojangle’s and Pepsi, Co.)*

Sunday, April 15th: 6am – 10pm

6am-8am: Continental Breakfast
9am-9pm: *Commencement of this round’s World Cup Games all day at stadium field.
9pm: Set Performance by Journey, followed by fireworks show visible from inside stadium and hotel rooftop.

Monday, April 16th: 6am-12pm

6am-8am: Continental Breakfast
8am-12pm: Free Time (Visit Atlanta Attractions, stay at hotel to swim, play tennis, play basketball, run, workout, or just relax)
12pm: Check-Out of Hilton Atlanta*

Additional special events and entertainment will be scheduled throughout the weekend at times to be determined.
 TRANSPORTATION
• Transportation is provided free of
charge via private busses to both
the new stadium downtown, and
the Atlanta International Airport
(ATL: the 2nd cheapest U.S. airline
through which to fly)!
• The MARTA (Metropolitan Atlanta
Rapid Transportation Authority) is a
heavy rail rapid transit and bus
system throughout the heart of
Atlanta. Georgia, that can transport
guests throughout the city at a small
fee.
 ROLE OF THE HOST CITY
A. Event Site Recommendations
B. Event Site Services
C. Hotel Recommendations (can make one slide for small group of sections)
D. Promotion and Publicity
E. Welcome Signage
F. Local Sponsor Partners
G. Host City Fee
H. Volunteer Staffing
I. Food Vendor Management
J. Key Point of Contact
K. Availability of Event Equipment and Supplies
 PROPOSED MEDIA PARTNERS

• Print: Atlanta Journal Constitution

• Television: WSB-TV and Fox News
• Radio: 92.9 The Game, 680 AM “The Fan”, 107.9
• Other: Atlanta Now (Magazine)*

• Source of Volunteer Pool: Online Volunteer Application, Atlanta CVB

volunteers, University of Georgia faculty, undergrad students, and graduates,
Georgia State University faculty, undergrad students, and graduates.
 2018 FIFA WORLD CUP PARTNERS

• We at Running Man Sports Properties have identified and established contact with
potential local and national partners for the event, including the following:
• Bojangle’s (Famous Chicken and Biscuits)
• Pepsi Co.
• JP Morgan Chase Bank

• We believe these companies will help us greatly in providing hospitality to event sponsors
and guests. These three organizations have a proven track record for high-quality,
customer satisfaction, and brand loyalty.