Professional Documents
Culture Documents
Retail Clothing Store Project
Retail Clothing Store Project
SLOGEN
“QUALity NEVER GOES OUT OF STYLE ”
Prepared by:
ABDUL REHMAN
KHASHAM ALAM
AMEER USAMA
SAMI-UL-HASSAN
SHARIQ XAVIER
EHTISHAM REHMAN
Department;
ADP (ACCOUNTING &FINANCE)
SUBMINT TO;
MA'AM MAHAM MALIK
DATE;
3DEC2018
QUALITY NEVER GOES OUT OF STYLE
kids wear
ladies wear
kids+women footwear
QUALITY NEVER GOES OUT OF STYLE
Girl wear
For summer For winter
T-shirt for all size sweat shirt for all size
top sweater shirt all size
cotton shirt hodies all size
geans tits for all ages geans for all size
kurta 5to 15y kurta 5to 15y
accessories 3to 15 jacket and coats all size
suitting 0 to 6 y suitting 0 to 4 year only
cotton frk all sizes vool frk
fancy frk all sizes fancy frk
shoes
all type summer and winter shoes also available for girlz and
boys both 0 to 15y
TOYS
All type toys also available
For Women
footwear women wear
Heal shoes all type kurta
pumpes three pice suit set
sandels shoes all types top
sliper tits\geans
jacket and coats all size
Accessories also available
bages available
bebzy provied everything in every season
Management Team
kasham alam general manager will be responsible for managing the store. ABDul rehman
will be responsible for all administrative functions, purchasing, inventory control, and
promotions. He has spent over 10 years in accounting, finance and operations management.
He has extensive background in purchasing, inventory control, and marketing. Gregory
Thian will be responsible for the technological instruments in the store and office. He also
receive order from the whatsapp . abdul rehman will be responsible for the production site,
delivery of the order and shipment of the stocks.
Management structure
Financial Plan
I- Start-up Expenses Summary
The start-up expenditures for Bebzy are summarized below:
ADVERTISMEnt BUDGET
Marketing and Promotion
2019 2020 2021 2022
150,000 350,000 350,000 400000
the opportunity market & industry description
I. Market Analysis :
A. Market Description
pak kids wear market is highly competitive market, especially after big retail
stores andchains like Wal-Mart, Gap etc entered in the market. Market is
shifting from growth to aturity. The clothing business saw approximately
167,934 million in retail sales; the share of the Children's & infants' clothing
stores and women store is 7,082 millions, the total share of the city sialkot is
328.8 millions, the share of lahore is 43.356 millions.
B. Market Facts
Clothing Industry of pak:
In the year 2010, the clothing business saw approximately 167934 million in
retail sales which were 136398 millions in 2005. Women's clothing brought in
6587 millions, men's apparel accounted for 27941 millions, and Footwear,
including accessories, accounted for 25948 millions. Jewelry, including watches,
watch attach, novelty jewelry, etc accounted for 23950 millions, Children's wear,
including boys, girls, & infants & toddlers accounted for 14287. Others accounted
for 12218 million
C.Market Growth:
The total pak market for all clothing is 167934 millions, out of which the share
of the children's & infants' clothing stores is 7082 millions which was 4638m
in 2015almost grown by 50% since last 5 years
D.Market Trends:
From 2005 to 2015 break dedicated to children's wear in malls more than
twiceNationalized brands began producing small-sized versions of their
teenager and maturelines and invested a lot in expanding their infant and
children\womwn outfit’s brands.
E.Market Demand:
Shifting demographics made the children's and infants' wear business look
attractive tonew entrants and, therefore, the market became tremendously
competitive. Big retailchains began to penetrate the market. Sales continued to
grow. Fueling this growth wasa climb in birth rates in the late 2000and early
2015, which amplified demand for infants' and toddlers' wear.Industry sales
normally peak between late August and january and eid days. Throughout
thisphase, stores compete for valuable back-to-school sales and holiday gift
purchases.Stores normally generate between 30 and 40 percent of their
annual sales in thesemonths
Pricing
Place
Promotion
Strategy Build up the brand and the new children's clothing
product range to target market.
Tactics Work locally to promote products including in local
newspapers.
Encourage word-of-mouth build-up of the brand and
products through the initial customers.
Utilise website to increase exposure to the target market.
People
Sales Strategy
BEBZY strategy will be three track.
bebzy advertis his promotion on socail network if somone like and
fallow bebzy.bebzy get the 20% discount
We will utilize the Retail ICE POS software with every sales transaction.
With each purchase the software will record and maintain in its
database the customer's name, address and purchases. This information
will be used with our direct mailing program to focus on our top 50% of
customers.
We will offer a 15 day return/exchange policy to build trust with our
customers and maintain retention and loyalty.
we will offer a customor if any item damged u can changed with orginal
invoice
3year sale forecast
Sales Forecast