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UNIFUN Company Profile
UNIFUN Company Profile
December 2017
About us
Unifun is a provider of high-class IT products in the field of telecommunications. Our VAS solutions make a significant positive
impact on revenues of mobile network operators in the shortest possible time.
KEY FACTS
KEY DEPARTMENTS
Cyprus Turkey
India China
Countries we operate in
▪ Afghanistan ▪ Georgia ▪ Jordan ▪ Mozambique ▪ Sierra Leone ▪ Uganda ▪ Benin ▪ Mongolia
▪ Armenia ▪ Ghana ▪ Kenya ▪ Nepal ▪ Sudan ▪ Ukraine ▪ Bulgaria ▪ Myanmar
▪ Azerbaijan ▪ Guinea ▪ Kyrgyzstan ▪ Pakistan ▪ Tajikistan ▪ Uzbekistan ▪ Cambodia ▪ Romania
▪ Bahrain ▪ Guinea-Bissau ▪ Laos ▪ Palestine ▪ Tanzania ▪ Yemen ▪ Congo ▪ Saudi Arabia
▪ Belarus ▪ India ▪ Liberia ▪ Peru ▪ Timor-Leste ▪ Zimbabwe ▪ DRC ▪ Senegal
▪ Cameroon ▪ Iran ▪ Mauritania ▪ Russia ▪ TRNC ▪ Haiti ▪ Sri Lanka
▪ Chad ▪ Ivory Coast ▪ Moldova ▪ Rwanda ▪ Turkmenistan ▪ Kuwait
We work with
MTN, Cameroon MTN, Cameroon Moldcell, Moldova Zain, Jordan MTS, Belarus Airtel, Rwanda Viva, Bahrain Orange, Jordan
MTN, Guinea Beeline, Kyrgyzstan Azercell, Azerbaijan Zain, Sudan MTS, Turkmenistan Airtel, DRC Tigo, Chad Ncell, Nepal
MTN, Guinea-Bissau Beeline, Armenia Geocell, Georgia Zain, Saudi Arabia MTS, Russia life:), Belarus Tigo, Ghana Smart, Cambodia
MTN, Liberia Beeline, Uzbekistan Ucell, Uzbekistan SMART, Uganda UMS, Uzbekistan Vodafone, Ukraine Tigo, Senegal Dialog, Sri Lanka
MTN, Congo Beeline, Tajikistan Tcell, Tajikistan SMART, Tanzania Metfone, Cambodia Vodacom, DRC KKTCELL, Northern Cyprus Unitel, Mongolia
MTN, Côte d'Ivoire Beeline, Georgia velcom, Belarus Expresso, Senegal Natcom, Haiti Nexttel, Cameroon Ooredoo, Kuwait Lifecell, Ukraine
We work with
Telenor, Pakistan Bitel, Peru Telemor, Timor-Leste Chinguitel, Mauritania Cellcard, Cambodia MegaFon, Tajikistan Rostelecom, Russia RighTel, Iran
Zong, Pakistan Moov, Benin Moov, Côte d'Ivoire Sabafon, Yemen Sudani, Sudan Movitel, Mozambique Babilon-M, Tajikistan Mobicom, Mongolia
Umniah, Jordan Yu Mobile, Kenya Jawwal, Palestine KOZ, Côte d’Ivoire Mauritel, Mauritania O!, Kyrgyzstan Unite, Moldova Rcom, India
Ufone, Pakistan Halotel, Tanzania MegaCom, Kyrgyzstan MCI, Iran Unitel, Laos NTC, Nepal MPT, Myanmar SMARTS, Russia
AWCC, Afghanistan Etisalat, Afghanistan Telecel, Zimbabwe Wataniya, Palestine Africell, Sierra Leone Viettel Group
What makes Unifun special
We don’t sell concepts, we sell ready We provide a financial guarantee We develop only profitable products:
1 products with real business cases
3 on the profitability of products
5 income +10K USD from 1 mln subscr.
We offer products that are already We apply the best practice to We give free of charge some of our
2 tested by the market
4 enhance and improve our products 6 products to operators :)
Business focus
Branded VAS products for mobile network operators are the main field of the Unifun’s activity. We do not have and we do not plan to run any
non-branded products.
High ROI and short time to market are our business focus!
OUR VALUES
▪ WEBALERT Roaming
Gateways
▪ Welcome SMS
LBS
▪ SMS Gateway ▪ Bon Voyage SMS
▪ Alibi
▪ Meloring
▪ Humor Club
SMS Services
Mobile Applications
▪ SMS Subscriptions
Value-added service Gross revenue per month in USD, from Time to market
How it works
100 000 - 125 000 USD/month forecasted gross
1. Subscriber A with no balance calls Subscriber B. revenue from each 1 million of Operator’s subscribers
* Callbacks create NEW Revenue for Mobile Network Operator. FAILED CALL BEEP CALL MISSED CALL
(NO BALANCE)
This service is launched in 23 and is at the launching stage in 13 MNOs. Subscriber A Subscriber B
Beep Call − call flow
STEP 1 The connection is not held STEP 2 Subscriber B gets a “beep call” STEP 3 Subscriber B calls A back
Subscriber А tries to call Subscriber B Beep Call platform generates a “beep call” Subscriber B sees the missed call and calls
(Subscriber B is the same or other network’s to Subscriber B. Simultaneously, Subscriber A Subscriber A back. The callbacks traffic
subscriber), the call is rejected due to receives an SMS notification, with information generates additional revenue for Mobile
insufficient balance on Subscriber A account. that the missed call was delivered. Network Operator.
▪ To use the Beep Call service subscribers do not need to do anything but call.
▪ “Beep call” is a call, generated by the Beep Call platform, with a duration of about 0.2 second, which appears as a missed call on the
mobile phone of Subscriber B.
▪ To send beep calls only signaling communication is used and no real voice channels are required for this. There is no interconnection
expenses for Mobile Operator.
Subscriber’s balance Active services Language criterion Inactivity period Current location
The Balance+ platform supports integration with any 3rd-party systems as CVM, CRM, ADM, EIR, in order to get additional targeting information.
Rotation settings − allow showing all suitable (targeted) USSD tails one by one in a round robin way. This option helps to diversify promotional information.
USSD tail priority − allows to set up the display of the tails with highest priority first. The priority option is used to offer the most profitable services in
the first place, thus increasing the commercial effect.
Message limit − allows to specify how many times each unique advertising message can be sent to Subscriber for the certain period of time (day, week, month).
VASUP
VASUP is a mass communication solution for Mobile Network Operators based on the DSTK technology. It allows to broadcast targeted
advertising messages (teasers) to “sleep” phone displays and instantly activate services in 1-2 clicks.
▪ Rapid penetration: Unifun uploads the VASUP applet on SIM cards via OTA.
For the promotion of free services, For the effective promotion of paid services,
loyalty programs and bonuses, teasers increasing of ARPU, retention of subscribers,
with 1 click can be used. teasers with 2 clicks can be used.
Activate accumulated bonuses Most unexpected Guinness Service price is 0.05 USD/day.
and get 100 minutes! records! Press OK to confirm your
Press OK Press OK to continue! order!
Today 10:58 AM
The key advantages of SMS Notification Server: Your balance was refilled for 4 USD.
Current balance is 10 USD.
▪ Loyalty − these advertisements are not treated by subscribers as SPAM, Unlimited calls within the network
for 3 USD/month.
because information is sent as a reply to the user’s action, it is not Dial *123# to activate
initiated by Operator.
Th, 7 Nov., 6:15 PM
▪ Targeting − SMS tails are customized directly for the target audience, Your balance is 8.25 USD
thanks to the option of accurate targeting criteria settings, such as Music non-stop! 3 days for free!
Dial *123# to learn more
Subscriber’s active services, balance, tariff plan, time and date, etc.
▪ SMS Gateway − Operator can redirect all SMS notifications traffic on the
SNS platform, and reduce load on SMSC.
The service includes 11 amazing, high quality sound voices that make
180 000 USD forecasted yearly gross revenue for each
each call totally unique. It covers a wide range of target audience,
1 million of MNO’s subscribers. Penetration rate up to 2.5%
subscribers between 15-40 years old.
Dating:
a great place to meet like-minded people.
Player:
contains the latest songs and greatest hits.
Jokes:
contains the best jokes funny to tears.
The service includes around 100 international, regional & local radio
180 000 USD forecasted yearly gross revenue for each
stations divided into the categories by genre. For quick and easy
1 million of MNO’s subscribers. Penetration rate up to 3.5%
access to favorite stations, subscribers can create their own playlist.
Music:
pop, rock, hip-hop, jazz, classic, etc.
Infotainment:
news, sports, humor, technology, etc.
For kids:
optional.
* The full list of radio stations that will be available in the service
is discussed and confirmed with MNO.
George Karagheaur
Chief Executive Officer
george.karagheaur
g.karagheaur@unifun.com