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  • Marketing & Selling To Potential Customers: Demographics

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    tanbanking
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    This document discusses key factors to consider when marketing and selling to potential customers. It identifies demographics like age, gender, household type and decision-maker. It also covers psychographics such as consumer interests and concerns. Additionally, it mentions sensory responses and types of decision makers, as well as considering number of points of contact and choice of media channels.

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    Reaching Customers

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    This document discusses key factors to consider when marketing and selling to potential customers. It identifies demographics like age, gender, household type and decision-maker. It also covers psychographics such as consumer interests and concerns. Additionally, it mentions sensory responses and types of decision makers, as well as considering number of points of contact and choice of media channels.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    29 views1 page

    Marketing & Selling To Potential Customers: Demographics

    Uploaded by

    tanbanking
    This document discusses key factors to consider when marketing and selling to potential customers. It identifies demographics like age, gender, household type and decision-maker. It also covers psychographics such as consumer interests and concerns. Additionally, it mentions sensory responses and types of decision makers, as well as considering number of points of contact and choice of media channels.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Marketing & Selling to Potential Customers

    Demographics

    Age, Gender, Background

    Household type: single, couple, group, family (parental responsibility)

    Household decision-maker

    Psychographics

    Consumers or food gardeners or food industry

    Concern for environment &/ safety

    Sensory responses (from representational systems, sensory modalities)

    Auditory, Visual, Kinesthetic

    Types of decision maker

    Data, Social Proof, Direct Relationship, Results

    How many points of contact

    Which media using to reach

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