3 control instruments in P&L

1. (Past) ..... P&L

2. (Present)..... Balance sheet - it is a tracking record

3. (Future)..... Cash flow foreast

Summation of all the PLCs is the CLC (Company Life Cycle)

What is the operational strategy.... Eisner brought in

4Ps before Eisner and after Eisner
Draw milestones and relate to the events
Identify different models that can be applied to different exhibits
Alcatel and nortel are making more money by selling their patents
Chunnel - The english channel tunnel
Euro disney
Michael Porter's Strategy of Competitive advantage